Publications

October 1997 (Revised April 2002)
Case

Planned Parenthood Federation of America (A)

By: V. Kasturi Rangan and Elaine V. Backman

Outlines the dynamic shifts in the external environment surrounding Planned Parenthood's operations in 1994. Health care reform was threatening some of its core customer base. The organization had to come up with a strategy and a process for adapting to the new... View Details

Keywords: Nonprofit Organizations; Health Care and Treatment; Health Industry; United States

August 2011 (Revised November 2012)
Case

Michael Lester at Lachlan Consulting

By: Anthony J. Mayo and Joshua D. Margolis

Michael Lester, a consultant with Lachlan, was frustrated by his client's unwillingness to provide key data for an important presentation. Lester must decide how best to confront Nadine Robert, his client, knowing that his personal success and the reputation of his... View Details

Keywords: Outcome or Result; Training; Customer Focus and Relationships; Interpersonal Communication; Success; Reputation

January 2000 (Revised June 2000)
Case

Alloy.com: Marketing to Generation Y

By: John A. Deighton and Gil McWilliams

A profitable dot com company? Alloy.com retails clothing to teens by catalog. Alloy uses a Web site to convert prospects and build community. The result is a business with the economics of a direct marketer and the market capitalization of an Internet start-up. The... View Details

Keywords: Marketing Strategy; Internet and the Web; Business and Community Relations; Partners and Partnerships; Customer Relationship Management; Decision Choices and Conditions; Business Startups; Information Technology Industry; Consumer Products Industry

24 Aug 2013
News

Questions for Microsoft as It Nears a Crossroad

16 Mar 2022
News

Starbucks CEO Is Stepping Down. Howard Schultz Returning as Interim Boss

17 Oct 2011
News

Let's Get Real About 9-9-9

March–April 2020
Article

Avoid the Pitfalls of A/B Testing

By: Iavor I. Bojinov, Guillaume Sait-Jacques and Martin Tingley

Online experiments measuring whether “A,” usually the current approach, is inferior to “B,” a proposed improvement, have become integral to the product-development cycle, especially at digital enterprises. But often firms make serious mistakes in conducting these... View Details

Keywords: A/B Testing; Experiment Design; Social Networks; Product Development; Performance Improvement; Measurement and Metrics; Social Media

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10 Sep 2019
News

Small-business owners have no fear of a US recession, according to one online lender

TeachingInterests

General Management Program (GMP)

By: Sunil Gupta

As global business challenges become more complex, companies are turning to cross-functional leaders who can drive change across the organization. The General Management Program (GMP) is a unique modular program that provides the latest management thinking and best... View Details

Research Summary

Overview

By: Robert Simons

Professor Simons is currently studying how executives make their businesses more competitive using innovative structural designs and performance measurement systems. He has a number of ongoing research projects on this topic, and teaches MBA and executive education... View Details

Keywords: Strategy Execution; Organization Design; Management Control Systems; Performance Measurement; Competitiveness

14 Sep 2009
Research & Ideas

Understanding Users of Social Networks

LinkedIn comes in handy—there I can go and search through the network of my friends of friends and find the person I am looking for." Online social networks also can... View Details

Keywords: by Sean Silverthorne; Advertising; Publishing

July 1986 (Revised March 1989)
Case

Jim Southern

By: Howard H. Stevenson

A recent MBA graduate has reached tentative agreement for an LBO of a forms-printing business with $43 million sales. At the eleventh hour, however, the seller has demanded that the buyer personally guarantee $4 million of accounts payable. View Details

Keywords: Agreements and Arrangements; Leveraged Buyouts; Accounting

November 2016 (Revised December 2016)
Case

Anthology: Pivoting the Business Model

By: Shikhar Ghosh and Christopher Payton

In July 2014, after 18 months and eight unsuccessful product launches, the CEO of Yabbly has agreed to sell his company to a larger, well-funded startup, providing a return of capital for his investors and a home for his team. Two weeks prior to the scheduled closing,... View Details

Keywords: Mergers ＆ Acquisitions; Business Model; Business Plan; Business Startups; Entrepreneurship; Innovation Strategy; Mobile and Wireless Technology; Internet and the Web; Mergers and Acquisitions; Business Exit or Shutdown; Fairness; Valuation; Technology Industry; Consumer Products Industry; North America; United States; Seattle

21 Mar 2016
News

Karmaloop founder can’t escape $5 million debt

July 1991 (Revised June 1993)
Background Note

Conflicting Responsibilities

By: Joseph L. Badaracco

Presents a framework for resolving issues in which managers' responsibilities--to shareholders, employees, other stakeholder groups, and to their own values and commitments in life--conflict with each other. The framework analyzes these issues in terms of duties,... View Details

Keywords: Ethics; Employees; Management Analysis, Tools, and Techniques; Management Practices and Processes; Organizational Structure; Personal Development and Career; Business and Shareholder Relations; Business and Stakeholder Relations

March–April 2020
Article

Pricing Policies that Protect your Brand

By: Ayelet Israeli and Eugene F. Zelek Jr.

When customers seek out online deals, it seems like a win for everybody: Brands, retailers, dealers, and distributors sell more goods, and buyers get a bargain. What's not to like? Here's the problem: Lured by rock-bottom online prices, customers often end up dealing... View Details

Keywords: Price; Policy; Brands and Branding; E-commerce

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March 2002 (Revised October 2005)
Case

Apple Computer 2002

By: David B. Yoffie and Yusi Wang

In 1980, Apple was the leader of the personal computer industry, but by 2002 it had suffered heavy losses at the hands of the Wintel camp. This case examines Apple's strategic moves as the PC industry evolves in the 21st century and poses the question: Can Steve Jobs... View Details

Keywords: Growth and Development Strategy; Leadership Style; Information Technology; Supply and Industry; Competitive Advantage; Computer Industry; Retail Industry; California