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- All HBS Web
(7,114)
- People (1)
- News (2,519)
- Research (3,671)
- Events (51)
- Multimedia (75)
- Faculty Publications (2,665)
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- 20 Oct 2015
- First Look
October 20, 2015
integration affects prices, this paper provides evidence that prices can affect integration. Many theories in organizational economics and industrial organization posit that integration, while costly, increases productivity. It follows from firms' maximizing View Details
Keywords: Sean Silverthorne
- 25 Feb 2014
- First Look
First Look: February 25
known of what influences auditors' ability to identify and report dangerous, illegal, and unethical behavior at factories. Drawing on insights from the literature on street-level bureaucracy and on regulatory and audit design, we theorize... View Details
Keywords: Sean Silverthorne
- 25 Sep 2012
- First Look
First Look: September 25
what does the term "big data" actually entail, and how will the insights it yields differ from what managers might generate from traditional analytics? Does Power Corrupt or Enable: Moral Identity, Power and Self-Serving View Details
Keywords: Sean Silverthorne
- 01 Apr 2008
- First Look
First Look: April 1, 2008
behavior of a sample of online grocery shoppers over the course of a year. We compare the purchases customers make when redeeming a $10-off coupon they received from their online grocer with the purchases the same customers make when... View Details
Keywords: Martha Lagace
- 10 Jan 2005
- Research & Ideas
How to Put Meaning Back into Leading
The bottom line is, after all, the bottom line when it comes to business success. No profit, no business. But should money be the sole measure for evaluating and rewarding the effectiveness of a leader? In a new Harvard Business School working paper, three experts on... View Details
Keywords: by Martha Lagace
- July 2020
- Teaching Plan
Girls Who Code
By: Brian Trelstad and Amy Klopfenstein
This teaching plan serves as a supplement to HBS Case No. 320-055, “Girls Who Code.” Founded 2012 by former lawyer Reshma Saujani, Girls Who Code (GWC) offered coding education programs to middle- and high school-aged girls. The organization also sought to alter... View Details
Keywords: Communication; Communication Strategy; Spoken Communication; Interpersonal Communication; Demographics; Age; Gender; Education; Curriculum and Courses; Learning; Middle School Education; Secondary Education; Leadership Style; Leadership; Social Enterprise; Nonprofit Organizations; Social Psychology; Attitudes; Behavior; Cognition and Thinking; Prejudice and Bias; Power and Influence; Identity; Social and Collaborative Networks; Motivation and Incentives; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Information Technology; Applications and Software; Education Industry; Technology Industry; North and Central America; United States
- September 2019
- Supplement
Keroche (B): Considering Entry into the Kenyan Beer Market
By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case discusses the situation of the Kenyan alcoholic drinks producer Keroche in July 2004, when co-founder Tabitha Karanja was debating whether to enter the Kenyan beer market. Doing so would mean direct competition with the multinational EABL in an industry and... View Details
Keywords: Keroche; Alcohol; Alcoholic Drinks; Alcoholic Beverages; Beverages; Drinks; Wine Industry; Wine; Fortified Wine; Viena; Beer; Beer Market; Manufacturing; Production Capacity; Capacity; Growth; Regulated; Unregulated; Informal; Informal Market; Regulation; Illicit; Illegal; Substandard; Dangerous; Shutdown; Factory; Safe; Affordable; Low-income Consumers; Business Growth and Maturation; Business Startups; Production; Investment; Safety; Quality; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Social Issues; Poverty; Strategy; Competition; Entrepreneurship; Marketing; Manufacturing Industry; Food and Beverage Industry; Kenya; Nairobi; Africa
Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (B): Considering Entry into the Kenyan Beer Market." Harvard Business School Supplement 720-391, September 2019.
- May 2021 (Revised February 2024)
- Teaching Note
THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)
By: Ayelet Israeli and Jill Avery
THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details
Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
- 03 Sep 2013
- First Look
First Look: September 3
organizations and in society disrupts the learning cycle at the heart of becoming a leader. Women must establish credibility in a culture that is deeply conflicted about whether, when, and how they should exercise authority. Practices that equate leadership with View Details
Keywords: Sean Silverthorne
- 27 Jan 2009
- First Look
First Look: January 27, 2009
behavior and practices led Enron down the path from truly innovative to fraudulent management? How could Enron’s board of directors have failed to detect the business, ethical, and legal risks embedded in the company’s aggressive... View Details
Keywords: Martha Lagace
- September 2019 (Revised July 2025)
- Case
Keroche (A): Fighting for Share in the Kenyan Alcoholic Drinks Market
By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case discusses the challenges faced by Kenyan alcoholic drinks producer Keroche Industries Limited in 2003, when the Kenyan government accused the company of manufacturing and selling substandard alcoholic drinks, revoked its liquor licenses, and shut down its... View Details
Keywords: Keroche; Alcohol; Wine; Manufacturing; Informal Market; Regulation; Illicit; Illegal; Shutdown; Factory; Low-income Consumers; Multinational; Local; Government; Allegations; Accusations; Negative Press; EABL; Tusker; Beer; SAB; Chang'aa; Naivasha; Rift Valley; East Africa; Lawsuit; Legal Battle; Business Ventures; Business Exit or Shutdown; Business Growth and Maturation; Business Startups; Production; Safety; Quality; Distribution; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Social Issues; Poverty; Strategy; Competition; Entrepreneurship; Manufacturing Industry; Food and Beverage Industry; Kenya; Nairobi; Africa
Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (A): Fighting for Share in the Kenyan Alcoholic Drinks Market." Harvard Business School Case 720-390, September 2019. (Revised July 2025.)
- 13 Jul 2010
- First Look
First Look: July 13
holding across a wide range of industries and controlling for factors such as productivity and related technological capabilities. The results are explicated by a framework I develop for understanding the drivers of this behavior and... View Details
Keywords: Martha Lagace
- 09 Nov 2009
- Research & Ideas
Come Fly with Me: A History of Airline Leadership
industry under deregulation. Largely overlooked in the popular literature on Southwest, this culture combining wacky behavior and a deep commitment to the long-term health of Southwest and its employees was modeled after another airline... View Details
- 03 Mar 2008
- First Look
First Look: March 4, 2008
rental housing challenges. Publisher's site: http://www.brookings.edu Behavioral Frontiers in Choice Modeling Authors:Wiktor Adamowicz, David Bunch, Trudy Ann Cameron, Benedict G.C. Dellaert, Michael Hanneman, Michael Keane, Jordan... View Details
Keywords: Martha Lagace
- 12 Jul 2006
- Research & Ideas
Competition the Cure for Healthcare
how do you factor that in what they should be paying for insurance? A: This is a controversial issue, but a crucial one. Historically, individuals have not been responsible for behavior that affects their health and healthcare. But... View Details
- 04 Apr 2019
- Cold Call Podcast
Can Mark Zuckerberg Rebuild Trust in Facebook?
to stop chasing stock price and shareholder value. Maybe they shouldn't have as many users. Maybe they have to expunge a lot of those users and clean up their site a lot more. Kenny: You review that decision to go public. Was that a mistake? Is that driving some of the... View Details
Keywords: Re: Andi Wang
- 25 Mar 2014
- First Look
First Look: March 25
School Case 514-079 Dumb Ways to Die: Advertising Train Safety (A) The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget campaign swept... View Details
Keywords: Sean Silverthorne
- 22 Aug 2011
- Research & Ideas
Getting to Eureka!: How Companies Can Promote Creativity
faculty across a wide spectrum of disciplines including business history, entrepreneurship, finance, and organizational behavior have made creativity and innovation primary subjects of focus. What is surprising is just how teachable they... View Details
Keywords: by Michael Blanding
- 29 Sep 2009
- First Look
First Look: September 29
Self-Service Distribution Channels: Evidence from Customer Behavior in an Online Banking Channel Authors:Dennis Campbell and Frances X. Frei Publication:Management Science (forthcoming) Abstract This paper uses the context of online... View Details
Keywords: Martha Lagace
- 07 Apr 2009
- First Look
First Look: April 7, 2009
highlight the need for firms to be mindful of the behavioral implications of making add-ons readily available in the marketplace. Creating Superior Customer Value in a Connected World Author:Ranjay Gulati Publication:In Business Network... View Details
Keywords: Martha Lagace