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Show Results For
- All HBS Web
(817)
- People (2)
- News (153)
- Research (517)
- Events (2)
- Multimedia (3)
- Faculty Publications (314)
- 06 Oct 2010
- Research & Ideas
John Kotter: Four Ways to Kill a Good Idea
tipped not only toward opposing a proposal, but also toward using attack tactics that tip still more people. Anxiety then builds like an infection. People use fear-mongering strategies with voices that are beastly or, more often, ones... View Details
Keywords: by John Kotter & Lorne A. Whitehead
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
environment for doing marketing." Deighton, who is the coeditor of the Journal of Interactive Marketing, heads the required MBA course in marketing and teaches an interactive marketing elective. He explains that traditional marketing View Details
Keywords: by Susan Young
- 06 Oct 2020
- Sharpening Your Skills
18 Tips Managers Can Use to Lead Through COVID's Rising Waters
(virtually) talked with more than 50 “resilient” businesses across a variety of countries and sectors. The results of this exploration show that managers are trying to ensure safety and maintain profitability with tremendous energy and creativity. While specific View Details
Keywords: by Sean Silverthorne
- February 2023
- Case
Ransomware Attack at Springhill Medical Center
By: Suraj Srinivasan and Li-Kuan (Jason) Ni
In July, 2019, Springhill Medical Center (“SMC”) in Mobile, Alabama, fell prey to a malicious ransomware attack that crippled the hospital’s internal network systems and public-facing web page. While the hospital rushed to securely restore the network, medical... View Details
Keywords: Disruption; Communication; Communication Strategy; Decision Making; Decision Choices and Conditions; Judgments; Corporate Accountability; Corporate Disclosure; Corporate Governance; Governance Controls; Policy; Employees; News; Cybersecurity; Digital Strategy; Information Infrastructure; Information Management; Internet and the Web; Crisis Management; Resource Allocation; Risk Management; Negotiation Tactics; Failure; Business and Stakeholder Relations; Attitudes; Behavior; Perception; Reputation; Trust; Public Opinion; Social Issues; Health Industry; United States; Alabama
Srinivasan, Suraj, and Li-Kuan (Jason) Ni. "Ransomware Attack at Springhill Medical Center." Harvard Business School Case 123-065, February 2023.
- Web
2022 Reunion Presentations - Alumni
so. Tactics include training that defuses fears of disagreeing; encourages people to cultivate a receptive mindset; teaches people to choose words carefully, hedge claims, and emphasize areas of agreement; and fosters a culture of... View Details
- 02 Dec 2002
- Research & Ideas
The Secret of How Microsoft Stays on Top
Microsoft has been criticized as a company that relies more on predatory tactics than great products and innovation to succeed. What can you say about Microsoft's product development performance over the years? A: We analyzed the... View Details
Keywords: by Sean Silverthorne
- 14 Feb 2017
- Research & Ideas
A Strategy For Steady Leadership in an Unsteady World
bold, not the meek and timid. Adaptability – If ever there were a need for leaders to be flexible in adapting to this rapidly changing environment, this is it. Long-range plans are often obsolete by the time they are approved. Instead, flexible View Details
Keywords: by Bill George
- 02 Jun 2010
- What Do You Think?
How Do You Weigh Strategy, Execution, and Culture in an Organization’s Success?
hope the comments were as helpful and thought-provoking to you as they were to me. Those of you willing to venture to place weights on the determinants of success gave the nod to culture by a wide margin. As Mouaz AlZayyat put it, "Growth plans and articulated... View Details
Keywords: by Jim Heskett
- 11 May 2022
- Blog Post
MoMBAs: The Inspiring Student Mothers of HBS
you have for prospective student moms? If you want to have or start a family at business school, then do it! I believe that while career ambitions are important, so are family ambitions. What that tactically means for every person might... View Details
- December 2019 (Revised December 2021)
- Case
Negotiating for Equal Pay: The U.S. Women's National Soccer Team (A)
By: Christine Exley, John Beshears, Manuela Collis and Davis Heniford
In 2019, members of the U.S. Women's National Soccer Team (WNT) filed a gender discrimination lawsuit against the U.S. Soccer Federation. The case describes the history of the WNT's quest for equal pay leading up to this event. View Details
Keywords: Equal Pay; Negotiation; Compensation and Benefits; Equality and Inequality; Gender; Prejudice and Bias; Negotiation Tactics; Corporate Governance; Lawsuits and Litigation; Sports; Sports Industry; United States
Exley, Christine, John Beshears, Manuela Collis, and Davis Heniford. "Negotiating for Equal Pay: The U.S. Women's National Soccer Team (A)." Harvard Business School Case 920-029, December 2019. (Revised December 2021.)
- 11 May 2016
- Research & Ideas
Fix This! Why is it so Painful to Buy a New Car?
dealership can be effective tools, although sales staffs also know the walk-away tactic and sometimes even encourage it to put a deal in play. Experts also suggest buyers hunt down dealerships that are moving away from sales commissions... View Details
- March 2023
- Case
Ransomware Attack at Colonial Pipeline Company
By: Suraj Srinivasan and Li-Kuan Ni
On the morning of May 7, 2021, Colonial Pipeline Company became aware that the company had been the victim of a malicious ransomware attack that had stolen and locked up company data. The extortionists demanded 75 bitcoins (worth about $4.4 million at the time) in... View Details
Keywords: Disruption; Communication; Communication Strategy; Decision Making; Decision Choices and Conditions; Judgments; Corporate Accountability; Corporate Disclosure; Corporate Governance; Governance Controls; Policy; Employees; News; Cybersecurity; Digital Strategy; Information Infrastructure; Information Management; Internet and the Web; Crisis Management; Business or Company Management; Resource Allocation; Risk Management; Negotiation Tactics; Failure; Business and Stakeholder Relations; Attitudes; Behavior; Perception; Reputation; Trust; Public Opinion; Social Issues; Infrastructure; Distribution Industry; United States; Alabama
Srinivasan, Suraj, and Li-Kuan Ni. "Ransomware Attack at Colonial Pipeline Company." Harvard Business School Case 123-069, March 2023.
- March–April 2024
- Article
Case Study: Navigating Labor Unrest
By: Jorge Tamayo
Paulo Ferreira, the president of Luna Brazil, has an ambitious plan to turn around the dismal performance of the plant he oversees in Campinas. The wrinkle is, he needs the buy-in of the powerful local union, which is still smarting from a 10-year-old labor conflict... View Details
Keywords: Strategy And Execution; Layoffs; Manufacturing; Labor and Management Relations; Labor Unions; Negotiation Tactics; Conflict and Resolution; Performance Improvement; Corporate Strategy; Manufacturing Industry; Brazil
Tamayo, Jorge. "Case Study: Navigating Labor Unrest." Harvard Business Review 102, no. 2 (March–April 2024): 144–149.
- 31 May 2004
- Research & Ideas
How Team Leaders Show Support–or Not
project across the organization, he gathered useful technical and tactical information that he then brought back to the team. He frequently recognized good work on the project, almost always in a public setting (such as a team meeting).... View Details
Keywords: by Martha Lagace
- 25 Jan 2017
- HBS Case
How Should Advertisers Respond to Consumer Demand for Whiter Skin?
depressed, or concerned.” But these standards are merely guidelines, not laws. “These are not really regulations,” Deshpandé says. “They’re suggestions.” That leaves WOW organizers concerned that cream manufacturers can use questionable marketing View Details
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
message with a single Cheerio. “This was a death that was felt very deeply by the fan culture of Prince, and that’s not a time for a heavy marketing sell,” Avery says. “A common tactic right now is for brands to look at what’s hot, what’s... View Details
- 12 Sep 2018
- Blog Post
Optimizing the Coaching Experience for Midcareer Professionals
the starting gate or far along the road – the fundamental dimensions of career vision, strategy and tactics remain relevant. But with experience, the content of these dimensions can change dramatically. "Life is intricate," says... View Details
- 24 Jun 2021
- Blog Post
Celebrating the Past, Crafting the Future Part 2: The First HBS/HKS Class
the Joint Degree Program was really what made my experience.” To students currently in the joint degree program, Reed offers some very tactical advice. “Utilize the fact that you have two internships. You get a chance to take a risk even... View Details
- 01 Mar 2023
- News
Toward a Life Well Lived
Illustration by Valerie Chiang Illustration by Valerie Chiang In many states, you’re required by law to get your car inspected annually, and if there’s something wrong, you get the car serviced, says Professor Leslie Perlow. But how many of us bring that level of... View Details
- 23 May 2018
- News
Claudio L. Haddad, OPM 12, 1987
homeland. His tactical blueprint for doing so centers on broadening educational opportunities. “I’ve never had a long-term plan. I always wanted to participate and be present.” “I’ve never had a long-term plan. I always wanted to... View Details
Keywords: Susan Young