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Show Results For
- All HBS Web
(831)
- People (2)
- News (164)
- Research (522)
- Events (2)
- Multimedia (3)
- Faculty Publications (323)
- Web
Judging Success - Christensen Center for Teaching & Learning
Observation of Case Instructors In-Class Assessment of Discussion-Based Teaching Questions for Class Discussions Teaching Quantitative Material Strategies and Tactics for Sensitive Topics View Details
- 30 Nov 2018
- Blog Post
8 Reasons the Section Experience is the Best Part About HBS
perspectives in a safe way. Norms can be tactical in nature, such as knocking on your desk to gently ask someone to speak louder, or yelling “TECH RUN” when there’s a computer problem and cheering as the Section Tech Rep runs to the front... View Details
- 2007
- Book
Negotiation Genius
By: Deepak Malhotra and M. H. Bazerman
Whether you've “seen it all” or are just starting out, Negotiation Genius will dramatically improve your negotiating skills and confidence. Drawing on decades of behavioral research plus the experience of thousands of business clients, the authors take the mystery out... View Details
Keywords: Experience and Expertise; Negotiation Preparation; Negotiation Process; Negotiation Tactics; Behavior
Malhotra, Deepak, and M. H. Bazerman. Negotiation Genius. Bantam Books, 2007. (Winner of International Institute for Conflict Prevention and Resolution. CPR Award for Outstanding Book presented by International Institute for Conflict Prevention and Resolution. Published in Chinese, Japanese, Korean, Portuguese, Russian, and Italian.)
- 04 Sep 2017
- Blog Post
HBS Startup Bootcamp and Founders Unfiltered
inception to MVP (minimum viable product) in a short period of time. We covered things like running experiments to test a new business idea, finding early customers, calculating unit economics, and how to think about different types of funding. We were given View Details
- 19 Jan 2024
- News
The Values and Virtues of a Quick Fix
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. Speed has gotten a pretty bad rap, says Anne Morriss (MBA 2004). The Silicon Valley mantra of moving fast and breaking things has led to waves of high-profile... View Details
- 19 Mar 2014
- Research & Ideas
A Brand Manager’s Guide to Losing Control
tactical and understand living and responding in the now." The Wii Fit parody is an example of a parody video that can hurt a brand. Click to watch. This Snuggie parody video actually helps the brand, Avery says.Click to watch. View Details
- 06 Mar 2006
- Research & Ideas
Four Strategies for Making Concessions
strategy of demanding and defining reciprocity plays out in a variety of contexts; those who understand how to use it can profit from it immensely. A great example is a tactic consultants and contractors use. When a client praises her... View Details
Keywords: by Deepak Malhotra
- Web
Negotiating - Alumni
standards/goals Geographic flexibility Office space Paid travel Ownership options Professional training + – Negotiate The following tactics can help you conduct productive negotiations. Speak with the hiring manager, if possible Express... View Details
- 06 Oct 2020
- Sharpening Your Skills
18 Tips Managers Can Use to Lead Through COVID's Rising Waters
(virtually) talked with more than 50 “resilient” businesses across a variety of countries and sectors. The results of this exploration show that managers are trying to ensure safety and maintain profitability with tremendous energy and creativity. While specific View Details
Keywords: by Sean Silverthorne
- February 2023
- Case
Ransomware Attack at Springhill Medical Center
By: Suraj Srinivasan and Li-Kuan (Jason) Ni
In July, 2019, Springhill Medical Center (“SMC”) in Mobile, Alabama, fell prey to a malicious ransomware attack that crippled the hospital’s internal network systems and public-facing web page. While the hospital rushed to securely restore the network, medical... View Details
Keywords: Disruption; Communication; Communication Strategy; Decision Making; Decision Choices and Conditions; Judgments; Corporate Accountability; Corporate Disclosure; Corporate Governance; Governance Controls; Policy; Employees; News; Cybersecurity; Digital Strategy; Information Infrastructure; Information Management; Internet and the Web; Crisis Management; Resource Allocation; Risk Management; Negotiation Tactics; Failure; Business and Stakeholder Relations; Attitudes; Behavior; Perception; Reputation; Trust; Public Opinion; Social Issues; Health Industry; United States; Alabama
Srinivasan, Suraj, and Li-Kuan (Jason) Ni. "Ransomware Attack at Springhill Medical Center." Harvard Business School Case 123-065, February 2023.
- 02 Dec 2002
- Research & Ideas
The Secret of How Microsoft Stays on Top
Microsoft has been criticized as a company that relies more on predatory tactics than great products and innovation to succeed. What can you say about Microsoft's product development performance over the years? A: We analyzed the... View Details
Keywords: by Sean Silverthorne
- 06 Oct 2010
- Research & Ideas
John Kotter: Four Ways to Kill a Good Idea
tipped not only toward opposing a proposal, but also toward using attack tactics that tip still more people. Anxiety then builds like an infection. People use fear-mongering strategies with voices that are beastly or, more often, ones... View Details
Keywords: by John Kotter & Lorne A. Whitehead
- 11 May 2016
- Research & Ideas
Fix This! Why is it so Painful to Buy a New Car?
dealership can be effective tools, although sales staffs also know the walk-away tactic and sometimes even encourage it to put a deal in play. Experts also suggest buyers hunt down dealerships that are moving away from sales commissions... View Details
- March 2023
- Case
Ransomware Attack at Colonial Pipeline Company
By: Suraj Srinivasan and Li-Kuan Ni
On the morning of May 7, 2021, Colonial Pipeline Company became aware that the company had been the victim of a malicious ransomware attack that had stolen and locked up company data. The extortionists demanded 75 bitcoins (worth about $4.4 million at the time) in... View Details
Keywords: Disruption; Communication; Communication Strategy; Decision Making; Decision Choices and Conditions; Judgments; Corporate Accountability; Corporate Disclosure; Corporate Governance; Governance Controls; Policy; Employees; News; Cybersecurity; Digital Strategy; Information Infrastructure; Information Management; Internet and the Web; Crisis Management; Business or Company Management; Resource Allocation; Risk Management; Negotiation Tactics; Failure; Business and Stakeholder Relations; Attitudes; Behavior; Perception; Reputation; Trust; Public Opinion; Social Issues; Infrastructure; Distribution Industry; United States; Alabama
Srinivasan, Suraj, and Li-Kuan Ni. "Ransomware Attack at Colonial Pipeline Company." Harvard Business School Case 123-069, March 2023.
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
environment for doing marketing." Deighton, who is the coeditor of the Journal of Interactive Marketing, heads the required MBA course in marketing and teaches an interactive marketing elective. He explains that traditional marketing View Details
Keywords: by Susan Young
- 31 May 2004
- Research & Ideas
How Team Leaders Show Support–or Not
project across the organization, he gathered useful technical and tactical information that he then brought back to the team. He frequently recognized good work on the project, almost always in a public setting (such as a team meeting).... View Details
Keywords: by Martha Lagace
- 25 Jan 2017
- HBS Case
How Should Advertisers Respond to Consumer Demand for Whiter Skin?
depressed, or concerned.” But these standards are merely guidelines, not laws. “These are not really regulations,” Deshpandé says. “They’re suggestions.” That leaves WOW organizers concerned that cream manufacturers can use questionable marketing View Details
- Web
2022 Reunion Presentations - Alumni
so. Tactics include training that defuses fears of disagreeing; encourages people to cultivate a receptive mindset; teaches people to choose words carefully, hedge claims, and emphasize areas of agreement; and fosters a culture of... View Details
- March–April 2024
- Article
Case Study: Navigating Labor Unrest
By: Jorge Tamayo
Paulo Ferreira, the president of Luna Brazil, has an ambitious plan to turn around the dismal performance of the plant he oversees in Campinas. The wrinkle is, he needs the buy-in of the powerful local union, which is still smarting from a 10-year-old labor conflict... View Details
Keywords: Strategy And Execution; Layoffs; Manufacturing; Labor and Management Relations; Labor Unions; Negotiation Tactics; Conflict and Resolution; Performance Improvement; Corporate Strategy; Manufacturing Industry; Brazil
Tamayo, Jorge. "Case Study: Navigating Labor Unrest." Harvard Business Review 102, no. 2 (March–April 2024): 144–149.
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
message with a single Cheerio. “This was a death that was felt very deeply by the fan culture of Prince, and that’s not a time for a heavy marketing sell,” Avery says. “A common tactic right now is for brands to look at what’s hot, what’s... View Details