fashion - Publications - Faculty & Research

August 2012 (Revised November 2012)
Case

Bonne Chance

With a competitor nipping at his heels, his bank reluctantly covering his recent overdraft, Jacob Zimmerman is considering expanding his Midwestern retail jewelry business by bringing on the new Swatch watch line to augment his high end Rolex offerings. Only 14 weeks... View Details

Keywords: Entrepreneurial Management; Entrepreneurs; Financial Crisis; Crisis Management; Bank Loan; Entrepreneurial Finance; Turnarounds; Negotiation; Liquidation; Entrepreneurship; Fashion Industry; Fashion Industry; United States

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December 2014 (Revised May 2015)
Case

Growth Hacking at Bazaart (A)

By: Jeffrey Bussgang and Matthew G. Preble

The four founding members of Bazaart—a young Israeli company whose sole product was its eponymous mobile application (app) which allowed users to create collages from photographs and other images—face an important strategic decision in June 2014. Since its founding... View Details

Keywords: Growth Hacking; Customer Acquisition; Startup Marketing; Startup; Startup Nation; Business Startups; Growth and Development Strategy; Customers; Marketing; Social Marketing; Fashion Industry; Fashion Industry; Israel

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May 2021 (Revised February 2025)
Teaching Note

Zara: An Integrated Store and Online Model (A) and (B)

By: Antonio Moreno and Anibha Singh

Teaching Note for HBS Case Nos. 620-073 and 620-074. View Details

Keywords: Stores; Integration; Operations; Business Model; Strategy; E-commerce; Fashion Industry; Fashion Industry; Europe

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13 Apr 2016
Research Event

What Does 'Diversity' Really Mean?

a beauty feature on the needs of women with different types of skin, showcasing a range of actresses of different backgrounds with large close-up shots. Holmes began to throw out some names, including Eva Mendes, Lucy Liu, and Alfre Woodard, but one of the magazine’s... View Details

Keywords: by Dina Gerdeman

04 Jan 2010
Research & Ideas

Best of HBS Working Knowledge 2009

reduce their purchases of items when they see their friends buying them. This negative social effect reduces the revenue for this group by more than 14 percent. This finding is consistent with the typical fashion cycle wherein opinion... View Details

Keywords: by Staff

28 Aug 2008
Sharpening Your Skills

Sharpening Your Skills: History Matters

decades have generated rich empirical data on firms and business systems that can confirm or challenge many of today's fashionable theories and assumptions by other disciplines. Business history has broadened its scope in the last two... View Details

Keywords: Re: Geoffrey G. Jones & Anthony Mayo

18 Nov 2013
Op-Ed

Twitter IPO: Overvalued or the Start of Something Big?

that we call disruption are already at work in this relatively new category that has anointed Twitter as the leader of the pack. Sustaining a successful business position generally requires two things: having a successful position and being able to leverage its... View Details

Keywords: by Chet Huber; Technology

Research Summary

Overview

By: Geoffrey G. Jones

Professor Jones researches the history and impact of global firms. In recent years he has prublished extensively on the ecological and social responsibility of business leaders. He has a strong interest in the business history of emerging markets. He founded and... View Details

Keywords: Entrepreneurship; Ethics; Globalization; Government and Politics; History; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Africa; Asia; Europe; Latin America; Middle East; North and Central America; Oceania

22 Jan 2001
Research & Ideas

Control Your Inventory in a World of Lean Retailing

inventory needs. Take, for example, a large American manufacturer of men's blazers. As part of our research into lean retailing, we tracked the demand for different sizes of a blue blazer. Far from a trendy fashion item, the blue blazer... View Details

Keywords: by Frederick H. Abernathy, John T. Dunlop, Janice H. Hammond & David Weil; Consumer Products

26 Jul 2004
Research & Ideas

A Better Way to Negotiate: Backward

with the target? 5. Ask analogous questions about the player(s) at this next-to-final stage: Whom would you ideally like to have onboard to maximize the chances of the most difficult player at this stage saying "yes"? How can you win that party over? Map... View Details

Keywords: by James K. Sebenius

17 Jan 2012
First Look

First Look: January 17

service. Many of these copycats focus on non-U.S. countries, but others are challenging Birchbox on its home territory. Can Birchbox defend its position? How? Purchase this case:http://cb.hbsp.harvard.edu/cb/product/912010-PDF-ENG Moda Operandi: A New Style of View Details

Keywords: Sean Silverthorne

20 Jul 2015
Research & Ideas

Globalization Hasn’t Killed the Manufacturing Cluster

Globalization hasn't made manufacturing clusters obsolete, but the geographically concentrated pockets of industry have to be smart to ensure their survival, according to new research from Harvard Business School. Gary P. Pisano, the Harry E. Figgie, Jr. Professor of... View Details

Keywords: by Roberta Holland; Fashion; Fashion; Fashion

11 Mar 2014
Research & Ideas

Book Excerpt: ’Entrepreneurship and Multinationals’

How important were they compared with governments and other institutional actors in building global capitalism? Were they followers of fashions and trends, or creators of them? Could they dictate to consumers and governments? Or were they... View Details

Keywords: Re: Geoffrey G. Jones

22 Mar 2010
Research & Ideas

One Strategy: Aligning Planning and Execution

an interview with HBS Working Knowledge. "Obtaining One Strategy in times of change means the organization will respond in a holistic fashion to new challenges, staying aligned for maximum competitive impact." The book follows... View Details

Keywords: by Sean Silverthorne; Video Game; Web Services

February 2023
Case

All Options on the Table: The Haber Family

By: Lauren Cohen, Grace Headinger and Juan Ruiz

Frida Jassan Haber, second-generation Chief Financial Officer of Haber Holdings, deliberated over the right family office solution for their family’s needs. After years of working with trusted private bankers, the family had decided to pursue other options that offered... View Details

Keywords: Latin America; Mexico; Family Business; Financial Institutions; Decision Making; Fashion Industry; Fashion Industry; Latin America; Mexico

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21 Jan 2014
First Look

First Look: January 21

with concerns about fashion misses, logistics failures, the departure of senior managers, and increased foreign competition. New fast-fashion competition in the form of Inditex, H&M, and Club Monaco threatened Gap's market share both... View Details

Keywords: Sean Silverthorne

19 Dec 2017
First Look

New Research and Ideas, December 19, 2017

fashion industry creative director at predicting the future fashion trends and tastes of consumers. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/517115-PDF-ENG Harvard Business School Case... View Details

Keywords: Carmen Nobel

21 Mar 2016
HBS Case

Can Customer Reviews Be 'Managed?'

They spend much more time paying attention to reviews of other people like them and trying to understand and gauge in an unbiased fashion what the real quality is of these products and services, particularly those in which you can’t... View Details

Keywords: by Brian Kenny; Advertising; Travel

12 Mar 2014
Research & Ideas

Entrepreneurship and Multinationals Drive Globalization

drivers of an international consumer culture. Beauty companies formed an important component of a wider business ecosystem, which included movie studios, pageant organizers, and fashion magazines. Yet the process of homogenization,... View Details

Keywords: by Sean Silverthorne; Beauty & Cosmetics; Manufacturing; Consumer Products; Pharmaceutical