e-commerce - Publications - Faculty & Research

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Advisory Board - Entrepreneurship

involved or started a number of entrepreneurial ventures. While working three days a week at AOL, he bootstrapped Compare.com , which enabled customers to compare prices on everything from PCs to mortgages. Later, He worked for Open Market, an View Details

October 2017 (Revised October 2022)
Case

Jumia Nigeria: from Retail to Marketplace (A)

By: Ramon Casadesus-Masanell and Namrata Arora

Founded in 2012, Jumia Nigeria, a startup effort by Germany-based Rocket Internet, aimed to become an African Amazon. The company entered the nascent market and immediately enjoyed an uptick in consumer spending fueled by the strength of Nigeria’s oil-based economy. By... View Details

Keywords: Retail; Marketplace; Inventory; Ecommerce; Funding; Business Ecosystem; Business Ecosystems; Competition; Business Model; Globalization; Emerging Markets; Expansion; Logistics; Competitive Strategy; E-commerce; Retail Industry; India; Nigeria; Africa

Citation

Educators

Purchase

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Regional Winners - Alumni

support public education. Michael Bor, MBA 2003, CEO Region: Central U.S./Atlanta Hue Hue helps brands and retailers embed TikTok-style shoppable videos on their e-commerce websites to give customers confidence to add to cart. Janvi Shah,... View Details

Myra M. Hart

Myra Hart's research focus is high potential entrepreneurship. She has taught MBA and executive programs, co-chaired the entrepreneurship unit, and led several HBS initiatives. As a founding memberView Details

Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry

June 2015 (Revised January 2017)
Case

Accor: Strengthening the Brand with Digital Marketing

By: Jill Avery, Chekitan S. Dev and Peter O'Connor

Accor, the world's leading hotel operator with a portfolio of fourteen hospitality brands (including Sofitel and Novotel) in 92 countries, prided itself on living up to its motto, "To open new frontiers in hospitality." Accor was indeed contemplating how to do just... View Details

Keywords: Digital; Hospitality; Branding; Brand Management; Marketing; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; E-commerce; Accommodations Industry; Travel Industry; Tourism Industry; Europe; France

Citation

Educators

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01 Mar 2024
News

Case Study: Testing the Waters

ready-to-drink (RTD) option to compete with Gatorade and BodyArmor. “We know that the market for RTD is at least 10 times bigger, but the challenge is that beverages won’t work well online due to high shipping costs and currently View Details

Keywords: Jen McFarland Flint; Food and Beverage Stores; Retail Trade

10 Nov 2015
Blog Post

Using an MBA for a Career Change

and do a ten day consulting project for a company in an emerging market. My team worked for Dafiti.com, the second largest e-commerce retailer in Brazil. I was impressed by how rapidly e-commerce companies... View Details

D. Quinn Mills

Daniel Quinn Mills provides thought leadership in several fields including leadership, strategy, venture capital, finance, economics and geopolitics. He has been a director of publicly-listed firms and is currently a director of several closely-held private... View Details

Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry

01 Sep 2023
News

Global Outposts Expand HBS’s Intellectual Footprint

at the company. He then turned his attention to the e-commerce platform the firm launched in 2018 to sell products directly to retail consumers. Now, as the case “Digital Transformation at Tata Steel” explains, Narendran had to decide... View Details

Keywords: Jennifer Gillespie

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Winners & Runners-Up | New Venture Competition

Health helps doctors select the healthiest embryo(s) for assisted reproductive therapy. Darza Yazan Halwani, MBA 2020 Business Track Runner-Up DARZA is a new e-commerce fashion brand that provides the best online shopping fashion... View Details

01 Jan 2012
News

Hiroshi Mikitani, MBA 1993

credit cards, online shopping, banking, and the Rakuten Golden Eagles baseball team. With 10,000 employees worldwide, Rakuten currently has a market capitalization of approximately $14 billion. It is the number one e-commerce company in... View Details

15 Feb 2024
News

Startup Shepherds

of the e-commerce site, the pair focused on building relationships with designers; ultimately, however, it was mastering the logistical challenges of renting clothing that set them apart. “It’s been where we’ve invested a ton of time and... View Details

Keywords: April White

16 May 2000
Research & Ideas

Getting the Message: How the Internet is Changing Advertising

lead users to purchase points. Managing in this realm requires a new set of skills. "Advertising executives in the online marketspace must have different analytical competencies than their counterparts in the traditional offline world," says Law, who helps... View Details

Keywords: by Susan Young

Stephen P. Bradley

Professor Bradley is the William Ziegler Professor of Business Administration Emeritus at the Harvard Business School. In addition to teaching Management and Strategy in the Owner President Management Program and leading an... View Details

Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry

17 Jun 2017
Research & Ideas

Amazon, Whole Foods Deal a Big Win for Consumers

Source: 400tmax Editor's Note. Online retailing behemoth Amazon announced June 16 that it would acquire upscale grocery chain Whole Foods Market in a deal valued at more than $13 billion. Though the company has dabbled with the idea of a brick-and-mortar footprint in... View Details

Keywords: by Jose Alvarez and Len Schlesinger; Retail

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Global Activities 2020

including the launch of his fashion e-commerce company, Darza. Immersion Offers Students Insight into Development in Sri Lanka In the School’s first immersion in Sri Lanka, HBS students and faculty learned firsthand about China’s Belt and... View Details

10 Oct 2011
Research & Ideas

Retailing Revolution: Category Killers on the Brink

2011. In the early 2000s, e-commerce was seen as a threat to entire store formats such as grocery, music, and toy stores. But as consumer behavior evolved over the last decade and as supply chains improved, it became apparent that the... View Details

Keywords: by Rajiv Lal & Jose B. Alvarez; Retail

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Understanding Entrepreneurial Opportunity in Kazakhstan - Global Activities 2020

leadership, it had transformed itself into the country’s most popular online platform, dominating the e-commerce , payments, and fintech sectors at the same time that Kazakhstan’s economy was seeing rapid growth. How would Lomtadze and... View Details

07 May 2020
Research & Ideas

The One Good Thing Caused by COVID-19: Innovation

hospitals. The e-commerce giant JD developed a drone program to drop parcels and to spray disinfectant. Smart helmets can identify anyone with fever within a five-meter radius. For other businesses, especially those where digital and... View Details

Keywords: by Hong Luo and Alberto Galasso

August 2023
Case

Reimagining Hindustan Unilever (A)

By: Sunil Gupta and Rachna Tahilyani

In the fall of 2019, the CEO and MD of Hindustan Unilever (HUL), India’s largest fast-moving consumer goods (FMCG) firm, is wondering what to do about their experiments to digitize distribution. Despite three years of intense efforts, their apps to empower retailers... View Details