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    Myra M. Hart

    Myra Hart's research focus is high potential entrepreneurship.  She has taught MBA and executive programs, co-chaired the entrepreneurship unit, and led several HBS initiatives. As a founding memberView Details

    Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry
    • Web

    Winners & Runners-Up | New Venture Competition

    Health helps doctors select the healthiest embryo(s) for assisted reproductive therapy. Darza Yazan Halwani, MBA 2020 Business Track Runner-Up DARZA is a new e-commerce fashion brand that provides the best online shopping fashion... View Details

      D. Quinn Mills

      Daniel Quinn Mills provides thought leadership in several fields including leadership, strategy, venture capital, finance, economics and geopolitics.  He has been a director of publicly-listed firms and is currently a director of several closely-held private... View Details

      Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry
      • June 2015 (Revised January 2017)
      • Case

      Accor: Strengthening the Brand with Digital Marketing

      By: Jill Avery, Chekitan S. Dev and Peter O'Connor
      Accor, the world's leading hotel operator with a portfolio of fourteen hospitality brands (including Sofitel and Novotel) in 92 countries, prided itself on living up to its motto, "To open new frontiers in hospitality." Accor was indeed contemplating how to do just... View Details
      Keywords: Digital; Hospitality; Branding; Brand Management; Marketing; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; E-commerce; Accommodations Industry; Travel Industry; Tourism Industry; Europe; France
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      • 01 Mar 2024
      • News

      Case Study: Testing the Waters

      ready-to-drink (RTD) option to compete with Gatorade and BodyArmor. “We know that the market for RTD is at least 10 times bigger, but the challenge is that beverages won’t work well online due to high shipping costs and currently View Details
      Keywords: Jen McFarland Flint; Food and Beverage Stores; Retail Trade
      • 01 Sep 2023
      • News

      Global Outposts Expand HBS’s Intellectual Footprint

      Since taking over as CEO of Tata Steel in 2013, T. V. Narendran had sought to transform India’s oldest steel manufacturing firm to ready it for a rapidly evolving business world. He instilled financial discipline, acquired new businesses, and launched digital... View Details
      Keywords: Jennifer Gillespie

        Stephen P. Bradley

        Professor Bradley is the William Ziegler Professor of Business Administration Emeritus at the Harvard Business School. In addition to teaching Management and Strategy in the Owner President Management Program and leading an... View Details

        Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry
        • 15 Feb 2024
        • News

        Startup Shepherds

        of the e-commerce site, the pair focused on building relationships with designers; ultimately, however, it was mastering the logistical challenges of renting clothing that set them apart. “It’s been where we’ve invested a ton of time and... View Details
        Keywords: April White
        • 10 Oct 2011
        • Research & Ideas

        Retailing Revolution: Category Killers on the Brink

        2011. In the early 2000s, e-commerce was seen as a threat to entire store formats such as grocery, music, and toy stores. But as consumer behavior evolved over the last decade and as supply chains improved, it became apparent that the... View Details
        Keywords: by Rajiv Lal & Jose B. Alvarez; Retail
        • Web

        Understanding Entrepreneurial Opportunity in Kazakhstan - Global Activities 2020

        leadership, it had transformed itself into the country’s most popular online platform, dominating the e-commerce , payments, and fintech sectors at the same time that Kazakhstan’s economy was seeing rapid growth. How would Lomtadze and... View Details
        • 17 Jun 2017
        • Research & Ideas

        Amazon, Whole Foods Deal a Big Win for Consumers

        Source: 400tmax Editor's Note. Online retailing behemoth Amazon announced June 16 that it would acquire upscale grocery chain Whole Foods Market in a deal valued at more than $13 billion. Though the company has dabbled with the idea of a brick-and-mortar footprint in... View Details
        Keywords: by Jose Alvarez and Len Schlesinger; Retail
        • 01 Jan 2012
        • News

        Hiroshi Mikitani, MBA 1993

        credit cards, online shopping, banking, and the Rakuten Golden Eagles baseball team. With 10,000 employees worldwide, Rakuten currently has a market capitalization of approximately $14 billion. It is the number one e-commerce company in... View Details
        • August 2023
        • Case

        Reimagining Hindustan Unilever (A)

        By: Sunil Gupta and Rachna Tahilyani
        In the fall of 2019, the CEO and MD of Hindustan Unilever (HUL), India’s largest fast-moving consumer goods (FMCG) firm, is wondering what to do about their experiments to digitize distribution. Despite three years of intense efforts, their apps to empower retailers... View Details
        Keywords: Experimentation; Digital Transformation; Digital Strategy; Leading Change; Distribution; Decisions; Organizational Change and Adaptation; Consumer Behavior; E-commerce; Competition; Performance; Business Strategy; Marketing; Transformation; Consumer Products Industry; Asia; India
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        • Web

        Judges - Alumni

        de São Paulo. Industry Technology, Business Products and Services (B2B), Consumer Products and Services (B2C), Materials and Resources Verticals Big Data, CloudTech & DevOps, Mobile, AdTech, B2B Payments, E-Commerce Area(s) of Expertise... View Details
        • 07 May 2020
        • Research & Ideas

        The One Good Thing Caused by COVID-19: Innovation

        hospitals. The e-commerce giant JD developed a drone program to drop parcels and to spray disinfectant. Smart helmets can identify anyone with fever within a five-meter radius. For other businesses, especially those where digital and... View Details
        Keywords: by Hong Luo and Alberto Galasso
        • March 2019
        • Case

        DayTwo: Going to Market with Gut Microbiome

        By: Ayelet Israeli and David Lane
        DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals. After a first year of trial rollout in... View Details
        Keywords: Start-up Growth; Startup; Positioning; Targeting; Go To Market Strategy; B2B2C; B2B Vs. B2C; Health ＆ Wellness; AI; Machine Learning; Female Ceo; Female Protagonist; Science-based; Science And Technology Studies; Ecommerce; Applications; DTC; Direct To Consumer Marketing; US Health Care; ＂USA,＂; Innovation; Pricing; Business Growth; Segmentation; Distribution Channels; Growth and Development Strategy; Business Startups; Science-Based Business; Health; Innovation and Invention; Marketing; Information Technology; Business Growth and Maturation; E-commerce; Applications and Software; Health Industry; Technology Industry; Insurance Industry; Information Technology Industry; Food and Beverage Industry; Israel; United States
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        • Web

        Global Activities 2020

        including the launch of his fashion e-commerce company, Darza. Immersion Offers Students Insight into Development in Sri Lanka In the School’s first immersion in Sri Lanka, HBS students and faculty learned firsthand about China’s Belt and... View Details
        • Web

        Request more information | HBS Courses | HBS Online

        Aerospace/Defense Agriculture Auto Communications E-Commerce E-Education Energy Entertainment Financial Services Food/Beverage Health/Medical Hospitality Insurance Manufacturing Non-Profit Pharmaceuticals Professional Services Retail... View Details
        • 23 Mar 2023
        • News

        Winners Crowned in 2023 Alumni New Venture Competition

        home the top cash prize of $75,000. Runner Up winner Hue earned a $25,000 prize. Led by cofounders Janvi Shah, Nicole Clay, and Sylvan Guo (all MBA 2022), Hue helps brands and retailers embed TikTok-style shoppable videos on its View Details
        • 25 May 2021
        • Research & Ideas

        White Airbnb Hosts Earn More. Can AI Shrink the Racial Gap?

        services to e-commerce platforms like eBay and Uber. “If other companies invest in building similar race-blind algorithms, that may even the playing field for users,” Zhang says. Without AI, white hosts earn more Airbnb has faced... View Details
        Keywords: by Lane Lambert; Technology; Accommodations