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- All HBS Web
(901)
- People (2)
- News (118)
- Research (670)
- Events (12)
- Multimedia (1)
- Faculty Publications (275)
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- 06 Dec 2016
- First Look
December 6, 2016
for the retailer. We refer to this phenomenon as the value of concealment. A negative value of concealment is possible and represents the event that rationally acting consumers respond to the additional uncertainty by purchasing fewer... View Details
Keywords: Sean Silverthorne
- 09 Jan 2012
- Research & Ideas
Location, Location, Location: The Strategy of Place
they don't have much choice but to cozy near the competition, especially when they need to plug into unique knowledge that exists in certain areas. Biotech companies, for instance, often operate close to top-notch universities to interact... View Details
Keywords: by Dina Gerdeman
- 14 Dec 2010
- First Look
First Look: Dec. 14
Alejandro EIsztain, CEO of Cresud S.A., is faced with the difficult choice of whether to sell, develop, or continue to hold the 151,000 hectares of remaining undeveloped farmland at the company's Los Pozos farm in Argentina. Developing... View Details
Keywords: Sean Silverthorne
- 27 Apr 2016
- Research & Ideas
How the FBI Reinvented Itself After 9/11
tasks and structure if you don’t also account for the organization’s identity. Here the FBI had no choice but to immediately focus on ‘what we do.’ It was clear as soon as those planes hit: We will now do national security and... View Details
Keywords: by Carmen Nobel
- 01 Oct 2007
- Research & Ideas
Encouraging Dissent in Decision-Making
notion that a large segment of consumers might prefer automobiles that were safe and fuel-efficient. Coca-Cola ignored evidence that "New Coke" would fizzle and launched it anyway. Companies in the mechanical-watch and... View Details
Keywords: by Garry Emmons
- 05 Oct 2020
- Book
Want to Be Happier? Make More Free Time
hesitation, she opted for the higher-paying position in a new city, figuring it would be an adventure with her partner of eight years and lead to more exciting work opportunities down the road. It’s a choice many people face at key times... View Details
Keywords: by Dina Gerdeman
- January–February 2018
- Article
Some Customers Would Rather Leave Without Saying Goodbye
By: Eva Ascarza, Oded Netzer and Bruce G.S. Hardie
We investigate the increasingly common business setting in which companies face the possibility of both observed and unobserved customer attrition (i.e., “overt” and “silent” churn) in the same pool of customers. This is the case for many online-based services where... View Details
Keywords: Churn; Retention; Attrition; Customer Base Analysis; Hidden Markov Models; Latent Variable Models; Customer Relationship Management; Consumer Behavior
Ascarza, Eva, Oded Netzer, and Bruce G.S. Hardie. "Some Customers Would Rather Leave Without Saying Goodbye." Marketing Science 37, no. 1 (January–February 2018): 54–77.
- 10 Aug 2010
- First Look
First Look: August 10
positioned to take action. When Should a Platform Give People Fewer Choices and Charge More for Them? Authors:Mikołaj Piskorski and Hanna Halaburda Publication:The CPI Antitrust Journal 6, no. 2 (autumn 2010) An abstract is not available... View Details
Keywords: Martha Lagace
- 30 Jan 2020
- Research & Ideas
The Upside of Highlighting a Product's Downsides
When booking an international flight, the choice often comes down to “expensive but direct” or “cheap with connections.” But what if an airline warned customers that the direct flight was frequently delayed? Would customers appreciate... View Details
Keywords: by Danielle Kost
- 16 Apr 2001
- Research & Ideas
Breaking the Code of Change
academics from different fields frame research questions in a way that will lead to an integrative theory of change. Such a theory would clarify the trade-offs between different approaches to change and would aid in defining choices and... View Details
Keywords: by Michael Beer & Nitin Nohria
- 12 Mar 2013
- First Look
First Look: March 12
But there's a growing consensus that ads don't work on mobile devices; consumers just don't like them. Instead of creating tiny banner ads, smart marketers will turn to apps to reach customers and engage them. Effective apps will do one... View Details
Keywords: Sean Silverthorne
- 21 Apr 2009
- First Look
First Look: April 21, 2009
centers of power for the pharmaceutical industry. A comparison of the United States and Germany in particular, and the United States and European Union more generally, suggests that how countries resolve tensions between protecting patients and empowering View Details
Keywords: Martha Lagace
- February 2009 (Revised September 2009)
- Case
Investing in Early Learning as Economic Development at the Minneapolis Federal Reserve Bank
By: Stacey M. Childress and Geoff Eckman Marietta
In his role as Senior Vice President and Director of Research at the Federal Reserve Bank of Minneapolis (Minneapolis Fed), Art Rolnick and his colleague, Rob Grunewald, had written "Early Childhood Development: Economic Development with a High Public Return." The... View Details
Keywords: Development Economics; Early Childhood Education; Investment Return; Demand and Consumers; Supply and Industry; Performance Effectiveness; Nonprofit Organizations; Minneapolis; Saint Paul
Childress, Stacey M., and Geoff Eckman Marietta. "Investing in Early Learning as Economic Development at the Minneapolis Federal Reserve Bank." Harvard Business School Case 309-090, February 2009. (Revised September 2009.)
- 05 May 2020
- Research & Ideas
China Tariffs and Coronavirus a Double Hit to American Retailers
the trade war,” Cavallo says. To the extent that tariffs exacerbate the cost of the pandemic, their continued application could further drag down the American economy, harming companies and consumers alike. In the end, companies may have... View Details
Keywords: by Michael Blanding
- 04 Sep 2018
- First Look
New Research and Ideas, September 4, 2018
individuals have the choice to enact a variety of communication styles. We test the differential impact of being “warm and friendly” versus “tough and firm” in a distributive negotiation, when first offers are held constant and concession... View Details
Keywords: Dina Gerdeman
- 23 Apr 2012
- Research & Ideas
How to Brand a Next-Generation Product
excitement among prospective consumers who value new bells and whistles over small improvements. On the other hand, customers may worry that new features pose the risk of new glitches and a steep learning curve. It's important for a firm... View Details
Keywords: by Carmen Nobel
- 04 Apr 2017
- First Look
First Look at New Research, April 4
in studying these complex social systems. I have made a deliberate choice to focus primarily on research that reflects firsthand experience with boards rather than on research that utilizes data derived from questionnaires and other... View Details
Keywords: Sean Silverthorne
- 08 Sep 2014
- Research & Ideas
The Strategic Way To Hire a Sales Team
much—and too little—time, money, and talent across our sales tasks?" The strategic choices discussed in chapter 5 cascade to selection criteria. Also, the key activities will be affected by sales structure (see following) and the... View Details
Keywords: by Carmen Nobel
- 09 Feb 2015
- Research & Ideas
Professional Networking Makes People Feel Dirty
read through a list of consumer products and rate each one on a desirability scale of one to seven. The list included several specific cleansing items (such as Dove shower soap, Crest toothpaste, Windex) as well as neutral items (like... View Details
Keywords: by Carmen Nobel
- February 2014 (Revised August 2016)
- Case
Strava
By: Joseph B. Lassiter III, William A. Sahlman and Sid Misra
Strava is a new fast-growing social network for the avid cyclist and runner. The Strava case traces the entrepreneurial journey of two serial entrepreneurs who have been co-founders in a prior venture, and who have co-founded Strava 3 years ago. The protagonists must... View Details
Keywords: Entrepreneurship; Cycling; Biking; Running; Sports; Technology; Mobile App; Mobile; GPS; Motivation; Behavioral Science; Founders; Term Sheet; Investment; Terms; Silicon Valley; Lifestyle; Strava; Financing; Fundraising; Angel; Valuation; Growth; Forecast; Business Startups; Business Plan; Trends; Forecasting and Prediction; Decision Choices and Conditions; Corporate Entrepreneurship; Institutional Investing; Collaborative Innovation and Invention; Innovation Leadership; Innovation Strategy; Innovation and Management; Technological Innovation; Management Succession; Growth Management; Growth and Development Strategy; Market Timing; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; California; New England