Publications

December 2016 (Revised April 2017)
Case

BASF: Co-Creating Innovation (A)

By: V. Kasturi Rangan, Emilie Billaud and Vincent Dessain

In 2016, BASF's chief executive officer and chief technology officer reflected on the co-creation innovation program started almost 18 months ago as part of BASF's 150th anniversary celebration. Five hundred project ideas had been created, of which 100 had already... View Details

Keywords: Sustainability; Knowledge Sharing; Innovation Strategy; Innovation and Management; Chemicals; Environmental Sustainability; Collaborative Innovation and Invention; Consumer Products Industry; Europe

10 Aug 2020
Research & Ideas

COVID's Surprising Toll on Careers of Women Scientists

timed experiments—like biological and chemical fields—research time slid 30 to 40 percent. Overall, 55 percent of the respondents reported a decline in total work hours, 27 percent indicated no change, and 18 percent said they were... View Details

Keywords: by Rachel Layne; Pharmaceutical; Biotechnology; Health

04 May 2010
First Look

First Look: May 4

propagation are uncovered, and the limited opportunities for response by the firm are revealed. The case supports the notion of the Internet as an insurgent medium, better at attack than at defense. Purchase this... View Details

Keywords: Martha Lagace

February 1986 (Revised November 1992)
Case

Novo Industri A/S--1981

By: W. Carl Kester and Glynn Ferguson

This small but rapidly growing Danish biochemical company must choose among several financing opportunities that include a convertible Eurobond, a rights offering in Denmark and an issue of new common shares in the United States. The case involves a broad range of... View Details

Keywords: Capital Markets; Cost of Capital; Bonds; Stock Shares; Financing and Loans; Globalization; Chemical Industry; Chemical Industry; Denmark; United States

August 1994
Teaching Note

Nippon Kayaku TN

By: Robin Cooper and Robert S. Kaplan

Keywords: Chemical Industry; Chemical Industry; Tokyo

September 1998
Teaching Note

Gordon Cain and the Sterling Group Series TN

By: Michael C. Jensen and Brian Barry

Teaching Note for (9-492-021) and (9-492-022). View Details

Keywords: Chemical Industry; Chemical Industry; Houston

March 1995 (Revised January 1996)
Teaching Note

Portfolio Planning at Ciba-Geigy and the Newport Investment Proposal TN

By: David J. Collis

Teaching Note for (9-795-040). View Details

Keywords: Chemical Industry; Chemical Industry; Switzerland

January 1997 (Revised July 1998)
Case

Dendrite International (Condensed)

By: John A. Deighton

This version has been shortened to concentrate on the issue of managing a long selling process and long post-sale account relationship. The focus on the pharmaceutical industry in the United States, Europe, and Japan is preserved. Broader questions of expansion into... View Details

Keywords: Customer Focus and Relationships; Marketing Strategy; Product Development; Sales; Expansion; Chemical Industry; Chemical Industry; Japan; Europe; United States

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April 1995 (Revised July 1996)
Supplement

Governance at Metallgesellschaft (B)

By: Jay W. Lorsch and Samanta Graff

Supplements the (A) case. View Details

Keywords: Business Subsidiaries; Corporate Accountability; Business Conglomerates; Governing and Advisory Boards; Insolvency and Bankruptcy; Corporate Governance; Chemical Industry; Chemical Industry; Germany; United States

April 1995 (Revised July 1996)
Case

Governance at Metallgesellschaft (A)

By: Jay W. Lorsch and Samanta Graff

MG Corp., a U.S. subsidiary of Germany's international conglomerate, Metallgesellschaft, engaged in a disastrous hedging strategy that nearly dragged the entire enterprise into bankruptcy. This case explores issues of responsibility and accountability among the... View Details

Keywords: Business Subsidiaries; Corporate Accountability; Business Conglomerates; Governing and Advisory Boards; Insolvency and Bankruptcy; Corporate Governance; Chemical Industry; Chemical Industry; Germany; United States

April 1988
Case

Restructuring European Petrochemicals: Update 1988

By: Joseph L. Bower

Keywords: Restructuring; Corporate Strategy; Chemical Industry; Chemical Industry; Europe

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November 1987 (Revised March 1990)
Case

Ethyl Corp. in 1979

Describes the competitive situation facing the market leader in antiknock additives, the Ethyl Corp. Demand is declining rapidly and Ethyl has to decide whether to close capacity, and if so, how. Raises issues of corporate as well as SBU strategy because antiknock... View Details

Keywords: Business Units; Corporate Strategy; Performance Capacity; Chemical Industry; Chemical Industry