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  • December 2010 (Revised March 2011)
  • Background Note

Strategic Marketing in Creative Industries

By: Anita Elberse
A note for educators describing an elective course for second-year MBA Students at Harvard Business School, "Strategic Marketing in Creative Industries." which focuses on strategic marketing challenges for firms in the creative industries, defined as industries that... View Details
Keywords: Marketing Strategy
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  • July 2010
  • Teaching Note

Xanadu on Broadway

By: Anita Elberse
Teaching Note for 508062. View Details
Keywords: Leadership; Film Entertainment; Decision Choices and Conditions; Failure; Motion Pictures and Video Industry
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  • May 2010
  • Lecture

Competing in Global Markets: Lessons from the World of Football

By: Anita Elberse
Keywords: Markets; Global Range; Learning; Sports
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  • June 2009 (Revised March 2011)
  • Module Note

The Creative Industries: Managing Products and Product Portfolios

By: Anita Elberse
This module note examines the way in which professional content producers in the creative industries approach product and product portfolio management, and explores the underlying reasons for their strategies. View Details
Keywords: Entertainment; Management Practices and Processes; Marketing; Product Development; Production; Creativity
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  • Nov 2009 - Nov 2009
  • Keynote Speech

How Digital Technology is Changing the Media Industry

By: Anita Elberse
Keywords: Information Technology; Change; Media and Broadcasting Industry
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  • 27 Jul 2008
  • Conference Presentation

Curriculum 2.0

By: Anita Elberse
Keywords: Curriculum and Courses
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  • Jun 2008
  • Conference Presentation

The Impact of (Legal) Digital Distribution on Music Sales: Who Benefits?

By: Anita Elberse
Keywords: Law; Internet and the Web; Sales; Arts
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  • September 2005
  • Article

How Markets Help Marketers

By: Anita Elberse
Related
  • 07 Jul 2015
  • News

Can Artists and Labels Change Behavior With Technology?

  • 03 Oct 2014
  • News

Beyonce Is Focus of Harvard Business Case Study

  • 07 Oct 2013
  • News

The case for blockbusters

  • 02 Jun 2017
  • News

Oh, that’s why Shakira is in Boston

  • 07 Sep 2011
  • First Look

First Look: Sept. 7

limitations and constraints others have accepted, and set out to create new realities. This book is motivated by a simple observation: Leadership, innovation, entrepreneurship, creativity, problem solving, business growth-and even... View Details
Keywords: Sean Silverthorne
  • 28 Sep 2010
  • First Look

First Look: September 28, 2010

Review (forthcoming) Abstract Companies in Victorian Britain operated in a laissez-faire legal environment from the perspective of outside investors, implying that such investors were not protected by the legal system. This article seeks... View Details
Keywords: Sean Silverthorne
  • 20 Dec 2016
  • Research & Ideas

The 10 Most Popular 'Cold Call' Podcasts

what makes them tick. Here, she discusses stickK, an application that motivates people by forcing them to put skin in the game of self-improvement.     Netflix Wins Big by Betting on "House of... View Details
Keywords: Re: Multiple Faculty
  • 18 Apr 2019
  • Blog Post

Evolution in Entertainment: A Recap of the 2019 Entertainment & Media Conference

ByteDance, F1, Audible, CNN, ABC, HBO, WME, Fox, Lionsgate, Netflix, Hemisphere Capital, and MRC built on each others’ thoughts in answering moderator and student questions. Professors Henry McGee and Professor Anita View Details
Keywords: Entertainment / Media / Sports
  • Web

The Business of Entertainment, Media, and Sports - Course Catalog

HBS Course Catalog The Business of Entertainment, Media, and Sports Course Number 1914 Professor Anita Elberse Fall; Q1Q2; 3.0 credits 28 Sessions Paper/Project Career Focus This course is primarily designed... View Details
  • 02 Feb 2010
  • First Look

First Look: Feb. 2

manage an online community for the sole purpose of fostering word-of-mouth for a new brand it was launching. Should Communispace take on this assignment? Purchase this case:http://cb.hbsp.harvard.edu/cb/product/510018-PDF-ENG Hulu: An Evil Plot to Destroy the World?... View Details
Keywords: Martha Lagace
  • 04 Oct 2011
  • First Look

First Look: October 4

the "Energy Bill 2.0"? Purchase this supplement:http://cb.hbsp.harvard.edu/cb/product/911061-PDF-ENG Lady Gaga (B) Anita Elberse and Michael ChristensenHarvard Business School Case 512-017 In March... View Details
Keywords: Sean Silverthorne
  • Research Summary

Research Focus

By: Anita Elberse
My research focuses on "creative industries," defined as industries that supply goods that we commonly associate with artistic, cultural, or entertainment value -- including book and magazine publishing, film, music, television, video games, the performing... View Details