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  • July 15, 2022
  • Article

Does Elon Musk Have a Strategy?

By: Andy Wu and Goran Calic
Does Elon Musk have a strategy? Or is he just out there winging it? Looking at Musk’s many companies, common themes stand out across three areas: what fits into his vision for problems to solve, how he designs an organization as a solution to those problems, and why he... View Details
Keywords: Technology; Strategy; Vision; Resources; Organization; Platform; Closed Systems; Leadership; Complexity; Organizational Design; Vertical Integration; Problems and Challenges; Success; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry
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  • February 2022 (Revised September 2022)
  • Case

Lilium: Preparing for Takeoff

By: Navid Mojir, Vincent Dessain, Mette Fuglsang Hjortshoej and Emer Moloney
Lilium is a German company focused on developing electric vertical takeoff and landing vehicles (eVTOLs) that can be used to offer air taxi services. The company went public in September 2021 through a special purpose acquisition company (SPAC) deal, raising more than... View Details
Keywords: SPACs; Business Model; Forecasting and Prediction; Green Technology; Capital Markets; Venture Capital; Initial Public Offering; Rural Scope; Urban Scope; City; Disruptive Innovation; Growth and Development Strategy; Technological Innovation; Demand and Consumers; Market Timing; Industry Growth; Infrastructure; Logistics; Product Design; Product Development; Production; Service Delivery; Service Operations; Strategic Planning; Partners and Partnerships; Risk and Uncertainty; Urban Development; Sustainable Cities; Business Strategy; Competitive Strategy; Competitive Advantage; Air Transportation; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Germany; Munich; Brazil; United States; Florida
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  • August 2023
  • Case

Salma Qarnain: Spaceships to Broadway

By: Leslie Perlow, Mel Martin and Hannah Weisman
Salma Qarnain, daughter of Pakistani Muslim immigrants, is an engineer trained at Stanford and MIT. She began her career building spacecrafts but 30 years later finds herself pursuing her calling, acting on Broadway. The case explores Qarnain’s career path, family... View Details
Keywords: Personal Development and Career; Job Search; Job Design and Levels; Happiness; Identity; Well-being; Work-Life Balance; Family and Family Relationships; Theater Entertainment; Film Entertainment; Talent and Talent Management; Aerospace Industry; Aerospace Industry; Aerospace Industry; United States; New York (city, NY); Boston; California
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  • 15 Mar 2016
  • First Look

March 15, 2016

collection of startup aerospace engineering companies that were intent on disrupting the American space sector with new technologies, management approaches, and competitive pressure. NASA hoped to leverage New Space to outsource its... View Details
  • 02 Mar 2016
  • News

The New Space Race

examiner with the White House Office of Management and Budget, where he oversaw NASA projects to see how well they were adhering to presidential policy, as well as being stewards of the taxpayers’ money. “After years of aerospace being... View Details
Keywords: Robert S. Benchley
  • 06 Dec 2021
  • News

New Wave

Intergovernmental Oceanographic Commission and the UN Global Compact. None of this is news to Smith. A former US Navy aviator who worked at Bendix Aerospace and Booz Allen Hamilton before running (and eventually selling) an advertising... View Details
Keywords: Alexander Gelfand; photographed by Chris Sorensen
  • 12 Apr 2010
  • Research & Ideas

One Report: Better Strategy through Integrated Reporting

electronics company Philips; the Danish pharmaceutical company Novo Nordisk; the Brazilian cosmetics company Natura; and the U.S.-based technology and aerospace company United Technologies all come to mind. All have done a very good job... View Details
Keywords: by Martha Lagace
  • 18 Feb 2021
  • Blog Post

SIPs in 2021

next-gen aerospace and defense projects. “Bootcamp truly supercharged our startup's development,” said the Hue Beauty team. “We went from an idea to a prototype with real paying customers in a matter of weeks. The final pitch presentation... View Details
  • 30 Jul 2013
  • First Look

First Look: July 30

Business School Case 213-080 FX Risk Hedging at EADS In 2008, EADS, the European aerospace group that owns Airbus, was faced with the decision of how best to hedge a large and growing mismatch between its dollar revenues and its euro... View Details
Keywords: Anna Secino
  • 17 Jan 2012
  • First Look

First Look: January 17

modularization of manufacturing in the commercial aerospace industry. It is intended to be taught with the case, "Boeing 737 Industrial Footprint: The Wichita Decision," HBS No. 612-036. Purchase this... View Details
Keywords: Sean Silverthorne
  • Person Page

Media

Media

This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details

  • Web

Print View - Course Catalog

class tool will be case discussions based on a variety of tough tech ventures, including those pursuing frontier clean energy, material science, biotech and aerospace technologies. We will have case protagonists and guests in every class... View Details