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  • 30 Jul 2013
  • First Look

First Look: July 30

Business School Case 213-080 FX Risk Hedging at EADS In 2008, EADS, the European aerospace group that owns Airbus, was faced with the decision of how best to hedge a large and growing mismatch between its dollar revenues and its euro... View Details
Keywords: Anna Secino
  • Research Summary

Overview

By: Willy C. Shih
Willy's research interests reflect the 28 years he spent in industry, during which he logged many questions on firm performance, relative competitiveness, and firm culture as an impediment to change. His primary interests today are in the drivers of industrial... View Details
Keywords: Strategy; Technology; Competitiveness; Competitive Dynamics; Supply Chains; Production; Operations; Product Development; Supply Chain Management; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; United States; Asia; Europe
  • 02 Mar 2016
  • News

The New Space Race

examiner with the White House Office of Management and Budget, where he oversaw NASA projects to see how well they were adhering to presidential policy, as well as being stewards of the taxpayers’ money. “After years of aerospace being... View Details
Keywords: Robert S. Benchley
  • 01 Mar 2010
  • News

Lords of Strategy

of all time” demonstrated an early penchant for competition. A peripatetic Army brat, Porter was an all-state football and baseball player in New Jersey before majoring in aerospace engineering at Princeton (where he finished first in his... View Details
Keywords: Garry Emmons; Publishing Industries (except Internet); Information; Management of Companies and Enterprises; Management; Management, Scientific, and Technical Consulting Services; Professional Services
  • 15 Mar 2016
  • First Look

March 15, 2016

collection of startup aerospace engineering companies that were intent on disrupting the American space sector with new technologies, management approaches, and competitive pressure. NASA hoped to leverage New Space to outsource its... View Details
  • May 2019
  • Case

Elon Musk's Big Bets Update, 2019

By: David B. Yoffie and Daniel Fisher
This short case provides an update to Elon Musk's strategy and tactical moves with Tesla, Solar City, and SpaceX from 2016-2019. View Details
Keywords: Electric Vehicles; Batteries; Solar Power; Execution; Space Flight; Tesla; SolarCity; SpaceX; Elon Musk; Information Technology; Risk and Uncertainty; Expansion; Renewable Energy; Strategy; Investment; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry
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  • September 2014
  • Article

The Interrelationships Between Brand and Channel Choice

By: Scott Neslin, Kenshuk Jerath, Anand Bodapati, Eric T. Bradlow, John A. Deighton, Sonja Gensler, Leonard Lee, Elisa Montaguti, Rahul Telang, Raj Venkatesan, Peter C. Verhoef and Z. John Zhang
We propose a framework for the joint study of the consumer's decision of where to buy and what to buy. The framework is rooted in utility theory where the utility is for a particular channel/brand combination. The framework contains firm actions, the consumer search... View Details
Keywords: Brand Choice; Channel Choice; Utility Theory; Marketing; Decision Choices and Conditions; Consumer Behavior; Learning; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry
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  • February 2022 (Revised September 2022)
  • Case

Lilium: Preparing for Takeoff

By: Navid Mojir, Vincent Dessain, Mette Fuglsang Hjortshoej and Emer Moloney
Lilium is a German company focused on developing electric vertical takeoff and landing vehicles (eVTOLs) that can be used to offer air taxi services. The company went public in September 2021 through a special purpose acquisition company (SPAC) deal, raising more than... View Details
Keywords: SPACs; Business Model; Forecasting and Prediction; Green Technology; Capital Markets; Venture Capital; Initial Public Offering; Rural Scope; Urban Scope; City; Disruptive Innovation; Growth and Development Strategy; Technological Innovation; Demand and Consumers; Market Timing; Industry Growth; Infrastructure; Logistics; Product Design; Product Development; Production; Service Delivery; Service Operations; Strategic Planning; Partners and Partnerships; Risk and Uncertainty; Urban Development; Sustainable Cities; Business Strategy; Competitive Strategy; Competitive Advantage; Air Transportation; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Germany; Munich; Brazil; United States; Florida
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  • Person Page

Media

Media

This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details

  • 06 Dec 2021
  • News

New Wave

Intergovernmental Oceanographic Commission and the UN Global Compact. None of this is news to Smith. A former US Navy aviator who worked at Bendix Aerospace and Booz Allen Hamilton before running (and eventually selling) an advertising... View Details
Keywords: Alexander Gelfand; photographed by Chris Sorensen
  • 17 Jan 2012
  • First Look

First Look: January 17

modularization of manufacturing in the commercial aerospace industry. It is intended to be taught with the case, "Boeing 737 Industrial Footprint: The Wichita Decision," HBS No. 612-036. Purchase this... View Details
Keywords: Sean Silverthorne
  • 12 Apr 2010
  • Research & Ideas

One Report: Better Strategy through Integrated Reporting

electronics company Philips; the Danish pharmaceutical company Novo Nordisk; the Brazilian cosmetics company Natura; and the U.S.-based technology and aerospace company United Technologies all come to mind. All have done a very good job... View Details
Keywords: by Martha Lagace
  • Web

Print View - Course Catalog

aerospace technologies. We will have case protagonists and guests in every class including tough tech entrepreneurs, investors and domain experts so you can engage directly with these practicioners from the burgeoning tough tech venture... View Details