Publications

September 2022 (Revised November 2023)
Case

Wordle

By: Karen G. Mills, Christina Wallace, Ebehi Iyoha, Gabriella Elanbeck and Morgane Herculano

After sourdough bread, countertop chive gardens, and vaccine selfies came a pandemic-era trend that everyone seemed to be in on: one daily chance to guess a five-letter word and crow about your success on social media via little green and yellow squares. From a... View Details

Keywords: Games; Innovation; General Management; Mergers and Acquisitions; Trends; Entrepreneurship; Bids and Bidding; Consumer Behavior; Entertainment and Recreation Industry; Technology Industry

Web

The Dedication - A Concrete Symbol: The Building of Harvard Business School 1908-1927 – Baker Library | Bloomberg Center, Historical Collections

longer-lived than any other human institution. For generation after generation, it renews the springs of high purpose.” 18 Gay’s words reflected as well the ideals of former... View Details

August 2003 (Revised September 2003)
Case

Tower Software

Tower Software (TS) is a publicly traded corporation engaged in multiple facets of the computer software business. Its flagship product, TS SERVE, is a successful proprietary network operating system. TS also develops and sells applications software for word... View Details

Keywords: Applications and Software; Product Launch; Web Services Industry; Information Technology Industry

Find at Harvard

31 Oct 2020
News

When It’s Time to Pivot, What’s Your Story?

01 Nov 2019
News

Toward a Racially Just Workplace

April 1990 (Revised January 1993)
Case

Ad Council's AIDS Campaign (A): Advertising Strategy

By: V. Kasturi Rangan and Janet Montgomery

Ad Council wished to run an educational campaign aimed at preventing the spread of AIDS. They were challenged to find acceptable ways to address this very sensitive subject matter--ways that the media and the public would approve. One of the big challenges was to make... View Details

Keywords: Advertising; Goals and Objectives; Social Marketing; Corporate Social Responsibility and Impact; Success; Problems and Challenges; Social Issues; Health Industry

07 Oct 2020
News

Bringing Business Ethics Back to Friedman’s Call to Purpose

24 Feb 2020
News

Companies must include environmental and social performance measures

23 Dec 2019
News

What weighed on us in 2019? ‘Climate emergency’

February 2025
Case

Abiomed: Clinical Trials and Tribulations

By: Satish Tadikonda, Faith Robertson and William Marks

After receiving 510(k) clearance for the Impella 2.5 device, Abiomed had proceeded to conduct a premarket approval (PMA) process as well to prove clinical superiority, earn greater protection, and extend commercial runway. However, in the middle of the clinical trial... View Details

Keywords: Corporate Disclosure; Governing Rules, Regulations, and Reforms; Health Testing and Trials; Product Launch; Medical Devices and Supplies Industry

21 Mar 2017
News

Why Is The Alt-Right Obsessed With Jane Austen

July 2024
Supplement

Fail Safe Testing, Inc. (A)

By: Richard S. Ruback and Royce Yudkoff

Pre-Abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.
Abstract: Fail Safe Testing, Inc., founded in 1988, was the leading provider of fire hose pressure testing, ground ladder and pump... View Details

Keywords: Customers; Acquisition; Business Plan; Marketing Strategy

Jon M. Jachimowicz is an Assistant Professor of Business Administration in the Organizational Behavior Unit at Harvard Business School, where he teaches the Leadership and Organizational Behavior course (LEAD) in the Required Curriculum. He studies... View Details

Anita Elberse

Anita Elberse is the Lincoln Filene Professor of Business Administration at Harvard Business School.

Professor Elberse develops and teaches an MBA course covering the "Businesses of Entertainment, Media, and Sports," which ranks among the most sought-after... View Details

Keywords: advertising; arts; broadcasting; communications; consumer products; e-commerce industry; electronics; entertainment; fashion; home video games; information; marketing industry; motion pictures; music; publishing industry; sports; telecommunications; video games

February 2024
Article

Conveying and Detecting Listening in Live Conversation

By: Hanne Collins, Julia A. Minson, Ariella S. Kristal and Alison Wood Brooks

Across all domains of human social life, positive perceptions of conversational listening (i.e., feeling heard) predict well-being, professional success, and interpersonal flourishing. But a fundamental question remains: Are perceptions of listening accurate? Prior... View Details

Keywords: Interpersonal Communication; Behavior; Perception

Read Now

24 May 2023
Blog Post

Get to Know Class Day Speaker Adán Acevedo

graduation ceremonies. It is planned and conducted by a committee of second-year MBA students. When asked about what Commencement means to him, Acevedo is uncharacteristically at a loss for words. “I cannot put into View Details

June 2012 (Revised August 2012)
Case

MF Global: Where's the Money?

By: Clayton S. Rose, Pamela Chan and Raghav Chopra

When MF Global failed in October of 2011, it was discovered that $1.6 billion of segregated customer assets was missing. Safeguarding these assets was the firm's responsibility, and in the words of one SEC official, its "sacred obligation." What is known about the... View Details

Keywords: Financial Firms; Customer Obligations; Bankruptcy; Regulation; Financial Crisis; Brokerage; Asset Management; Ethics; Governing Rules, Regulations, and Reforms; Financial Management; Crisis Management; Insolvency and Bankruptcy; Financial Services Industry

2012
Chapter

Lessons for the Financial Sector from 'Preventing Regulatory Capture: Special Interest Influence, and How to Limit It'

By: Daniel Carpenter, David Moss and Melanie Wachtell Stinnett

In the wake of the global financial crisis of 2007–09, regulatory capture has become at once a diagnosis and a source of discomfort. The word “capture” has been used by dozens upon dozens of authors—ranging from pundits and bloggers to journalists and leading... View Details

Keywords: Regulatory Capture; Governing Rules, Regulations, and Reforms; Financial Crisis