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  • All HBS Web  (823)
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← Page 18 of 823 Results →
  • 2007
  • Book

Negotiation Genius

By: Deepak Malhotra and M. H. Bazerman
Whether you've “seen it all” or are just starting out, Negotiation Genius will dramatically improve your negotiating skills and confidence. Drawing on decades of behavioral research plus the experience of thousands of business clients, the authors take the mystery out... View Details
Keywords: Experience and Expertise; Negotiation Preparation; Negotiation Process; Negotiation Tactics; Behavior
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Malhotra, Deepak, and M. H. Bazerman. Negotiation Genius. Bantam Books, 2007. (Winner of International Institute for Conflict Prevention and Resolution. CPR Award for Outstanding Book presented by International Institute for Conflict Prevention and Resolution. Published in Chinese, Japanese, Korean, Portuguese, Russian, and Italian.)
  • February 2023
  • Case

Ransomware Attack at Springhill Medical Center

By: Suraj Srinivasan and Li-Kuan (Jason) Ni
In July, 2019, Springhill Medical Center (“SMC”) in Mobile, Alabama, fell prey to a malicious ransomware attack that crippled the hospital’s internal network systems and public-facing web page. While the hospital rushed to securely restore the network, medical... View Details
Keywords: Disruption; Communication; Communication Strategy; Decision Making; Decision Choices and Conditions; Judgments; Corporate Accountability; Corporate Disclosure; Corporate Governance; Governance Controls; Policy; Employees; News; Cybersecurity; Digital Strategy; Information Infrastructure; Information Management; Internet and the Web; Crisis Management; Resource Allocation; Risk Management; Negotiation Tactics; Failure; Business and Stakeholder Relations; Attitudes; Behavior; Perception; Reputation; Trust; Public Opinion; Social Issues; Health Industry; United States; Alabama
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Srinivasan, Suraj, and Li-Kuan (Jason) Ni. "Ransomware Attack at Springhill Medical Center." Harvard Business School Case 123-065, February 2023.
  • Web

Negotiating - Alumni

standards/goals Geographic flexibility Office space Paid travel Ownership options Professional training + – Negotiate The following tactics can help you conduct productive negotiations. Speak with the hiring manager, if possible Express... View Details
  • 19 Mar 2014
  • Research & Ideas

A Brand Manager’s Guide to Losing Control

tactical and understand living and responding in the now." The Wii Fit parody is an example of a parody video that can hurt a brand. Click to watch. This Snuggie parody video actually helps the brand, Avery says.Click to watch. View Details
Keywords: by Carmen Nobel; Advertising
  • 02 Dec 2002
  • Research & Ideas

The Secret of How Microsoft Stays on Top

Microsoft has been criticized as a company that relies more on predatory tactics than great products and innovation to succeed. What can you say about Microsoft's product development performance over the years? A: We analyzed the... View Details
Keywords: by Sean Silverthorne
  • March 2023
  • Case

Ransomware Attack at Colonial Pipeline Company

By: Suraj Srinivasan and Li-Kuan Ni
On the morning of May 7, 2021, Colonial Pipeline Company became aware that the company had been the victim of a malicious ransomware attack that had stolen and locked up company data. The extortionists demanded 75 bitcoins (worth about $4.4 million at the time) in... View Details
Keywords: Disruption; Communication; Communication Strategy; Decision Making; Decision Choices and Conditions; Judgments; Corporate Accountability; Corporate Disclosure; Corporate Governance; Governance Controls; Policy; Employees; News; Cybersecurity; Digital Strategy; Information Infrastructure; Information Management; Internet and the Web; Crisis Management; Business or Company Management; Resource Allocation; Risk Management; Negotiation Tactics; Failure; Business and Stakeholder Relations; Attitudes; Behavior; Perception; Reputation; Trust; Public Opinion; Social Issues; Infrastructure; Distribution Industry; United States; Alabama
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Srinivasan, Suraj, and Li-Kuan Ni. "Ransomware Attack at Colonial Pipeline Company." Harvard Business School Case 123-069, March 2023.
  • 11 May 2016
  • Research & Ideas

Fix This! Why is it so Painful to Buy a New Car?

dealership can be effective tools, although sales staffs also know the walk-away tactic and sometimes even encourage it to put a deal in play. Experts also suggest buyers hunt down dealerships that are moving away from sales commissions... View Details
Keywords: by Sean Silverthorne; Auto
  • 25 Jan 2017
  • HBS Case

How Should Advertisers Respond to Consumer Demand for Whiter Skin?

depressed, or concerned.” But these standards are merely guidelines, not laws. “These are not really regulations,” Deshpandé says. “They’re suggestions.” That leaves WOW organizers concerned that cream manufacturers can use questionable marketing View Details
Keywords: by Dina Gerdeman; Beauty & Cosmetics
  • 31 May 2004
  • Research & Ideas

How Team Leaders Show Support–or Not

project across the organization, he gathered useful technical and tactical information that he then brought back to the team. He frequently recognized good work on the project, almost always in a public setting (such as a team meeting).... View Details
Keywords: by Martha Lagace
  • 06 Oct 2010
  • Research & Ideas

John Kotter: Four Ways to Kill a Good Idea

tipped not only toward opposing a proposal, but also toward using attack tactics that tip still more people. Anxiety then builds like an infection. People use fear-mongering strategies with voices that are beastly or, more often, ones... View Details
Keywords: by John Kotter & Lorne A. Whitehead
  • 16 May 2000
  • Research & Ideas

Getting the Message: How the Internet is Changing Advertising

environment for doing marketing." Deighton, who is the coeditor of the Journal of Interactive Marketing, heads the required MBA course in marketing and teaches an interactive marketing elective. He explains that traditional marketing View Details
Keywords: by Susan Young
  • March–April 2024
  • Article

Case Study: Navigating Labor Unrest

By: Jorge Tamayo
Paulo Ferreira, the president of Luna Brazil, has an ambitious plan to turn around the dismal performance of the plant he oversees in Campinas. The wrinkle is, he needs the buy-in of the powerful local union, which is still smarting from a 10-year-old labor conflict... View Details
Keywords: Strategy And Execution; Layoffs; Manufacturing; Labor and Management Relations; Labor Unions; Negotiation Tactics; Conflict and Resolution; Performance Improvement; Corporate Strategy; Manufacturing Industry; Brazil
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Tamayo, Jorge. "Case Study: Navigating Labor Unrest." Harvard Business Review 102, no. 2 (March–April 2024): 144–149.
  • 08 Oct 2008
  • Research & Ideas

Book Excerpt: A Sense of Urgency

The problem with using crises to reduce complacency and create urgency is that the tactic is a potential diamond sitting on a rock surrounded by quicksand and very nasty beasts. Any naiveté about the downside risks can cause disaster. Big... View Details
Keywords: by John P. Kotter
  • 18 Sep 2017
  • Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

message with a single Cheerio. “This was a death that was felt very deeply by the fan culture of Prince, and that’s not a time for a heavy marketing sell,” Avery says. “A common tactic right now is for brands to look at what’s hot, what’s... View Details
Keywords: by Dina Gerdeman; Advertising; Technology
  • 11 May 2022
  • Blog Post

MoMBAs: The Inspiring Student Mothers of HBS

you have for prospective student moms? If you want to have or start a family at business school, then do it! I believe that while career ambitions are important, so are family ambitions. What that tactically means for every person might... View Details
  • September 2007
  • Article

Investigative Negotiation

By: Deepak Malhotra and Max H. Bazerman
This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Negotiators often fail to achieve results because they channel too much effort into... View Details
Keywords: Knowledge Acquisition; Knowledge Use and Leverage; Negotiation Process; Negotiation Tactics; Motivation and Incentives; Perspective; Pharmaceutical Industry
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Malhotra, Deepak, and Max H. Bazerman. "Investigative Negotiation." Harvard Business Review 85, no. 9 (September 2007).
  • 14 Feb 2017
  • Research & Ideas

A Strategy For Steady Leadership in an Unsteady World

bold, not the meek and timid. Adaptability – If ever there were a need for leaders to be flexible in adapting to this rapidly changing environment, this is it. Long-range plans are often obsolete by the time they are approved. Instead, flexible View Details
Keywords: by Bill George
  • 02 Jun 2010
  • What Do You Think?

How Do You Weigh Strategy, Execution, and Culture in an Organization’s Success?

hope the comments were as helpful and thought-provoking to you as they were to me. Those of you willing to venture to place weights on the determinants of success gave the nod to culture by a wide margin. As Mouaz AlZayyat put it, "Growth plans and articulated... View Details
Keywords: by Jim Heskett
  • 01 Mar 2023
  • News

Toward a Life Well Lived

students plan more intentionally for the path ahead, navigate the bumps that arise, and stay true to their values, Perlow created a second-year course, Crafting Your Life: The Tactics and Practices of the First 10 Years Post-MBA. “What I... View Details
Keywords: Jennifer Gillespie; Educational Support Services; Educational Services
  • 07 Apr 2015
  • News

Warrior Spirit

delivering Chinese food, and teaching Muay Thai classes. He maintained a spreadsheet of daily expenses, trying to beat his usual average of $4 a day with tactics that included avoiding public transportation by running or walking to get... View Details
Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Amusement, Gambling, and Recreation Industries; Arts, Entertainment; Technical and Trade Schools; Educational Services
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