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01 Dec 2000
News

Opening Doors: Inside the World of Museum Management

advertising savvy are but two of the myriad skills that are required of today's museum manager. Traditionally, museums have been run by academics who worked their way through the curatorial ranks, but more and more museum trustees are... View Details

Keywords: Susan Young; museums; marketing; management; nonprofits; education; facilities; Internet; Museums, Historical Sites, and Similar Institutions; Arts, Entertainment; Advertising, Public Relations, and Related Services; Professional Services

10 Jan 2005
Research & Ideas

Motivation and the Cross-Sector Alliance

management's search for a solution led the company to collaborate with a local CSO, the Friendship Home (Casa de la Amistad, hence CdA). In Costa Rica, the television corporation Representaciones Televisivas (REPRETEL) met a similar... View Details

Keywords: by James Austin, Ezequiel Reficco & SEKN research team

Person Page

Media

This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details

01 Dec 2011
News

Making the Case for Leadership

programming vision, to recruiting and motivating a growing team of employees (some of whom, like Swan, were commuting from other cities at the time). Also in play: managing a tight, closely watched budget while walking the line between View Details

Keywords: Garry Emmons;Julia Hanna;Roger Thompson; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; National Security and International Affairs; Government; Health, Social Assistance; Data Processing, Hosting, and Related Services; Information; Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing; Food Manufacturing; Manufacturing; Nonmetallic Mineral Product Manufacturing; Manufacturing; Management, Scientific, and Technical Consulting Services; Professional Services

Web

Ansel Adams and Polaroid R&D | Baker Library

a vast knowledge of advertising and sales, some of engineering, optics, physics, or chemistry, but none of aesthetics. Everything must relate to the marketplace . . . but Land believed that if the manufacturer includes objectives of... View Details

21 Apr 2009
First Look

First Look: April 21, 2009

businesses outperform both single-unit firms and multi-unit firms composed of unrelated businesses. Explanations for this relationship between focus and firm performance have largely centered on economies of scope achieved by sharing common resources, such as View Details

Keywords: Martha Lagace

01 Dec 2016
News

Alumni Books of 2016

to drive innovation; and the way we interact with data. “Taking out the 37 years that I spent thinking about brands and advertising, the book took about 25 weekends of intense writing.” —Ambi Parameswaran (AMP 186, 2014), Nawabs, Nudes, Noodles: India through 50 Years... View Details

12 Jun 2006
Research & Ideas

The Promise of Channel Stewardship

host of factors. Intermediary relationships, institutional commitments, legal restrictions, entrenched customer behavior, and competitive practices often limit the type and extent of changes that a firm can realistically make. 2. Within companies, channels often are... View Details

Keywords: by V. Kasturi Rangan & Marie Bell; Consumer Products

01 Sep 2003
News

These Are the Good Old Days

the top of the world’s most influential magazine publishing operation, trends often translate into new publications. Real Simple, one of the newest Time Inc. magazines dedicated to helping readers simplify their lives, won the Ad Age Magazine of the Year award in 2002.... View Details

Keywords: Susan Young; Colleges, Universities, and Professional Schools; Educational Services

01 Mar 2018
News

‘We were just doing what needed to be done’

student recruiting he did at HBS. Lewis worked at several executive search firms and consulting companies, then worked for two decades at Accenture (formerly Andersen Consulting), where he was responsible for partner recruiting worldwide... View Details

29 Jun 2007
First Look

First Look: June 29, 2007

will be correlated with their types to achieve separation. The model's results have implications for various marketing communication tools such as advertising and sales forces. Motivating Supply Chain Behavior: The Right Incentives Can... View Details

Keywords: Martha Lagace

29 Sep 2009
First Look

First Look: September 29

Strategies to Fight Ad-sponsored Rivals Authors:Ramon Casadesus-Masanell and Feng Zhu Abstract We analyze the optimal strategy of a high-quality incumbent that faces a low-quality ad-sponsored competitor. In addition to competing through adjustments of tactical... View Details

Keywords: Martha Lagace

18 Sep 2007
First Look

First Look: September 18, 2007

with the task of choosing the final set of programs for the 2006 fall schedule, which she would present to advertisers at the annual "upfront" market in New York one week later. Only four months earlier, CBS Corp. and Time... View Details

Keywords: Martha Lagace

28 Oct 2008
First Look

First Look: October 28, 2008

dynamic occurs because an organization's problem-solving routines and normal patterns of communication tend to constrain the space of designs within which it searches for new solutions. Such a link, if confirmed empirically, would be... View Details

Keywords: Martha Lagace

01 Feb 1997
News

Doing It Your Way

Open Market Joyce I. Greenberg - Take Good Care Monique Maddy - African Communications Group Steven C. Walske - Parametric Technology Corp. Indeed, from "paperless" magazines to services that search for hard-to-find foreign news stories,... View Details

Keywords: Marguerite Rigoglioso (profiles by Linda Goodspeed, Elaine Gottlieb, Nancy O. Perry, and Judith A. Ross)

01 Apr 1998
News

World Class Learning

HBS, in which two-thirds of the student body are members. Their activities, which are open to the entire HBS community, range from running conferences to leading study trips abroad and from organizing major social events to sponsoring... View Details

Keywords: Eileen K. McCluskey

Career Coach

Lauren Murphy

Lauren is the Founder and Principal Coach of Pivotal Executive Coaching, partnering with senior business leaders to accomplish their professional and organization goals. She works with executives in technology, healthcare, real estate, consumer products, and financial... View Details

27 Sep 2011
First Look

First Look: September 27

identified relevant articles using the search terms team, teamwork, work groups, or collaboration, in combination with survey or questionnaire. Principal findings. We found 36 scales that measured teamwork; only 9 scales met all of the... View Details

Keywords: Sean Silverthorne

23 Feb 2010
First Look

First Look: Feb. 23

significantly. Both numerical simulations and a controlled experiment using regular and edited commercials provide evidence of the benefits of brand pulsing to ward off commercial avoidance. Implications for advertising management and... View Details

Keywords: Martha Lagace

Web

Print View - Course Catalog

majority shareholders are family, investment roles in family offices, or students that might invest in or wholly purchase a family-owned business through a private equity firm, search fund model or a public company that through dual class... View Details

Publications

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Opening Doors: Inside the World of Museum Management

Motivation and the Cross-Sector Alliance

Media

Media

Making the Case for Leadership

Ansel Adams and Polaroid R&D | Baker Library

First Look: April 21, 2009

Alumni Books of 2016

The Promise of Channel Stewardship

These Are the Good Old Days

‘We were just doing what needed to be done’

First Look: June 29, 2007

First Look: September 29

First Look: September 18, 2007

First Look: October 28, 2008

Doing It Your Way

World Class Learning

Lauren Murphy

First Look: September 27

First Look: Feb. 23

Print View - Course Catalog