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  • All HBS Web  (2,992)
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    • News  (393)
    • Research  (2,358)
    • Events  (6)
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Show Results For

  • All HBS Web  (2,992)
    • People  (5)
    • News  (393)
    • Research  (2,358)
    • Events  (6)
    • Multimedia  (3)
  • Faculty Publications  (1,588)
← Page 18 of 2,992 Results →

    Eva Ascarza

    Eva Ascarza is the Jakurski Family Associate Professor of Business Administration in the Marketing Unit.  She is the co-founder of the Customer Intelligence Lab at the D^3 institute at Harvard Business School. She teaches the Marketing core in the MBA required... View Details

    Keywords: telecommunications; e-commerce industry; entertainment; financial services; retailing

      Beatriz Fernández

      Keywords: Food Service
      • 28 Nov 2023
      • Book

      Economic Growth Draws Companies to Asia. Can They Handle Its Authoritarian Regimes?

      think, what they fear, and whose esteem they want. It is not enough to have a friend or an informal relationship to supplement the lack of formal protections; you need, in addition, to understand the moral economy of a place, meaning how... View Details
      Keywords: by Sean Silverthorne
      • 12 Dec 2005
      • Research & Ideas

      Using the Law to Strategic Advantage

      Intel has avoided antitrust run-ins in large part because it effectively trained its marketers about what were and were not permissible trade practices. The goal is not to train managers to be lawyers or to advise themselves but to give... View Details
      Keywords: by Sean Silverthorne; Legal Services
      • November 2011 (Revised February 2012)
      • Supplement

      Foxconn Technology Group (B)

      By: Robert G. Eccles, George Serafeim and Beiting Cheng
      The (B) case presents Foxconn’s plan to replace manual labor with robots and move some of its employees to more interesting and sophisticated jobs. View Details
      Keywords: Multinational; Labor Market; Electronic Manufacturing Services; Health & Wellness; Robots; Automation; Social Responsibility; Employee Relationship Management; Safety; Corporate Social Responsibility and Impact; Technology Industry; China
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      Eccles, Robert G., George Serafeim, and Beiting Cheng. "Foxconn Technology Group (B)." Harvard Business School Supplement 112-058, November 2011. (Revised February 2012.)
      • December 2013 (Revised January 2015)
      • Case

      Barbara Krakow Gallery

      By: Jose Alvarez and Nyssa Liebermann
      The Barbara Krakow Gallery is a successful contemporary art gallery located in Boston. It utilizes a very rare "no haggle pricing" strategy and extended sales cycle when selling pieces to collectors. Though it remains profitable and very respected, the size and scope... View Details
      Keywords: Barbara Krakow Gallery; Art Gallery; Art Market; Art World; Artist; Auction House; Primary Art Market; Secondary Art Market; Exhibition; Contemporary Art; Art Collector; Art Dealer; Art Fair; No Haggle Pricing; Extended Sales Cycle; Christie's; Sotheby's; Online Art Seller; Barbara Krakow; Andrew Witkin; Catalogue Raisonne; Arts; Small Business; Business Model; Transition; Customer Relationship Management; Fine Arts Industry; Boston
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      Alvarez, Jose, and Nyssa Liebermann. "Barbara Krakow Gallery." Harvard Business School Case 514-033, December 2013. (Revised January 2015.)
      • December 1999 (Revised January 2000)
      • Case

      Agrochemicals at Ciba-Geigy AG (B)

      By: Michael L. Tushman, Wendy Smith and Daniel Radov
      Focuses on Pierre Urech's efforts to change the division structure at Ciba-Geigy to facilitate the marketing of the new product. Details the relationships Urech cultivates and the strategy he pursues as "product champion." Also describes the restructuring of the... View Details
      Keywords: Change Management; Innovation Strategy; Innovation and Management; Leadership Development; Leadership Style; Research and Development; Marketing Strategy; Goods and Commodities; Product Development; Pharmaceutical Industry; Switzerland
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      Tushman, Michael L., Wendy Smith, and Daniel Radov. "Agrochemicals at Ciba-Geigy AG (B)." Harvard Business School Case 400-023, December 1999. (Revised January 2000.)
      • March 2009
      • Case

      Putting Sparkle Into Soda-Club's European Partnerships

      Daniel Birnbaum, new CEO of Soda-Club, has taken charge of a company with significant market penetration, brand equity, and revenues in certain European markets. The company is also plagued with hostile relationships with major distributors. He needs to decide how to... View Details
      Keywords: Globalized Firms and Management; Partners and Partnerships; Distribution; Entrepreneurship; Crisis Management; Distribution Industry; Europe
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      Isenberg, Daniel J. "Putting Sparkle Into Soda-Club's European Partnerships." Harvard Business School Case 809-124, March 2009.
      • September 2019 (Revised May 2020)
      • Supplement

      Keroche (D): Transforming the Core Business

      By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
      This case describes Keroche co-founder Tabitha Karanja’s decision to exit the wine business following the Kenyan government’s 2007 increase in excise taxes on wine. In August 2007, Keroche introduced the vodka drink Viena Ice as a replacement for its fortified wines,... View Details
      Keywords: Keroche; Alcohol; Alcoholic Beverages; Alcoholic Drinks; Beverages; Drinks; Wine Industry; Wine; Fortified Wine; Viena; Viena Ice; Beer; Beer Market; Premium Beer; Manufacturing; Summit Lager; Business Ventures; Business Exit or Shutdown; Business Growth and Maturation; Business Startups; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Safety; Social Issues; Poverty; Strategy; Competition; Manufacturing Industry; Food and Beverage Industry; Kenya; Nairobi; Africa
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      Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (D): Transforming the Core Business." Harvard Business School Supplement 720-393, September 2019. (Revised May 2020.)
      • 16 Dec 2009
      • News

      Risks and rewards of celebrity endorsements

      • March 2005 (Revised December 2005)
      • Case

      Actis & CDC: A New Partnership

      By: G. Felda Hardymon and Ann Leamon
      The senior managing partner of Actis, a leading private equity investor in emerging markets, must decide whether to go into the market to raise money. Actis was spun out of CDC, a 50-year-old division of the U.K.'s Department for International Development, and is... View Details
      Keywords: Private Equity; Partners and Partnerships; Emerging Markets; Financial Services Industry; United Kingdom
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      Hardymon, G. Felda, and Ann Leamon. "Actis & CDC: A New Partnership." Harvard Business School Case 805-122, March 2005. (Revised December 2005.)

        V. Kasturi Rangan

        Kash Rangan is the Malcolm P. McNair Professor of Marketing at the Harvard Business School. Formerly the chairman of the Marketing Department (1998-2002), he is now the co-chairman of the school's Social Enterprise Initiative. He has taught in a wide variety of MBA... View Details

        Keywords: marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry
        • November 2014
        • Teaching Plan

        Diageo: Innovating for Africa

        By: David E. Bell, Damien P. McLoughlin, Mary Shelman and Andrew Otazo
        This teaching plan is designed to help students understand the challenges and opportunities of launching products and building businesses in developing markets. View Details
        Keywords: Africa; Diageo; Nigeria; Kenya; Guiness; Sourcing; Supply Chain; Business Government Relations; Developing Markets; General Management; Agribusiness; Supply Chain Management; Business and Government Relations; Marketing; Developing Countries and Economies; Strategy; Food and Beverage Industry; Africa; Kenya; Nigeria; United Kingdom
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        Bell, David E., Damien P. McLoughlin, Mary Shelman, and Andrew Otazo. "Diageo: Innovating for Africa." Harvard Business School Teaching Plan 515-056, November 2014.
        • 02 Oct 2019
        • Working Paper Summaries

        The Limitations of Dynamic Capabilities

        Keywords: by David J. Collis and Bharat Anand
        • February 1992 (Revised March 1995)
        • Case

        Amelia Rogers at Tassani Communications (A)

        By: Linda A. Hill
        Describes a conflict that has arisen between an account manager and a creative director at Tassani Communications, a Chicago-based advertising agency which is making the transition from entrepreneurial to professional management. The client, the marketing director of a... View Details
        Keywords: Rank and Position; Conflict Management; Change Management; Entrepreneurship; Practice; Behavior; Creativity; Problems and Challenges; Advertising Industry; Chicago
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        Hill, Linda A. "Amelia Rogers at Tassani Communications (A)." Harvard Business School Case 492-034, February 1992. (Revised March 1995.)
        • April 2000 (Revised September 2001)
        • Case

        Peppers and Rogers Group, The

        By: John A. Deighton
        Can two successful authors build a scalable consulting practice based on their unique view of customer relationship management (CRM)? Should they emphasize strategy or execution? The case describes how Peppers and Rogers grew from two people earning speaker fees to a... View Details
        Keywords: Customer Relationship Management; Growth and Development; Information Publishing; Going Public; Strategy; Competition; Internet; Consulting Industry
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        Deighton, John A. "Peppers and Rogers Group, The." Harvard Business School Case 500-096, April 2000. (Revised September 2001.) (request a courtesy copy.)
        • November 2000
        • Case

        Building Brand Community on the Harley-Davidson Posse Ride (Multimedia Case)

        Concerns the second Harley-Davidson Posse Ride, a grueling 2,300 mile, 10-day trek from South Padre Island, TX to the Canadian border that is billed "for serious riders only." Harley Owner's Group (H.O.G.) Director Mike Keefe must decide whether this rolling rally... View Details
        Keywords: Customer Focus and Relationships; Brands and Branding; Motorcycle Industry
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        Fournier, Susan M., James McAlexander, John Schouten, and Sylvia Sensiper. "Building Brand Community on the Harley-Davidson Posse Ride (Multimedia Case)." Harvard Business School Multimedia/Video Case 501-009, November 2000.
        • March 2023
        • Teaching Note

        Hikma Pharmaceuticals Governance Journey

        By: Suraj Srinivasan and Jonah Goldberg
        Teaching Note for HBS Case No. 318108. The case opens with Said Darwazah, chairman and CEO of Hikma Pharmaceuticals, the multinational generics company, anticipating the company’s 2017 AGM and reflecting on changes made over the previous year to address concerns... View Details
        Keywords: Jordan; Emerging Market; Private Sector; For-profit Firms; Boards Of Directors; Pharmaceuticals; Remuneration; Shareholder Engagement; Corporate Governance; Governing and Advisory Boards; Business and Shareholder Relations; Executive Compensation; Business Growth and Maturation; Pharmaceutical Industry; Jordan
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        Srinivasan, Suraj, and Jonah Goldberg. "Hikma Pharmaceuticals Governance Journey." Harvard Business School Teaching Note 123-078, March 2023.
        • August 2000 (Revised November 2000)
        • Case

        Building Brand Community on the Harley-Davidson Posse Ride

        The second Harley-Davidson Posse Ride, a grueling 2,300 mile, 10-day trek from South Padre Island, Tex., to the Canadian Border is billed "for serious riders only." Harley Owner's Group (H.O.G.) Director Mike Keefe must decide whether this rolling rally deserves a... View Details
        Keywords: Relationships; Customer Focus and Relationships; Brands and Branding; Motorcycle Industry; United States
        Citation
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        Fournier, Susan M., James McAlexander, John Schouten, and Sylvia Sensiper. "Building Brand Community on the Harley-Davidson Posse Ride." Harvard Business School Case 501-015, August 2000. (Revised November 2000.)

          Networks as Covers: Evidence from an On-line Social Network

          This paper proposes that networks can act as covers which allow actors to participate in markets while maintaining a plausible excuse that they are not. Such covers are most valuable to actors in long-term relationships, as those who are already... View Details
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