Publications

May 1984 (Revised August 1987)
Case

Raymond Mushroom Corp.

By: Benson P. Shapiro

In April 1984 Deborah Raymond, president of Raymond Mushrooms was deciding whether or not to raise prices on Raymond canned mushrooms in conjunction with an advertising promotional program to build consumer preference. View Details

Keywords: Product Positioning; Advertising; Decisions; Price; Management Teams; Food and Beverage Industry

February 1998 (Revised January 1999)
Case

Rob Parson at Morgan Stanley (C) (Abridged)

A year after Rob Parson's manager decided to postpone Parson's promotion, Parson's new manager Gary Stuart faces the decision of promotion again. Stuart considers whether the efforts Parson had made were sufficient. View Details

Keywords: Management; Personal Development and Career; Performance Evaluation; Financial Services Industry

July 1994 (Revised January 1997)
Case

Steamboat Ski & Resort Corporation

By: Jeffrey F. Rayport

The largest ski resort in Colorado must determine how to select customer segments to focus its promotional and service-delivery efforts. Making segmentation work depends on reordering its pricing policy and "service packages." View Details

Keywords: Marketing Strategy; Service Delivery; Entertainment and Recreation Industry; Colorado

25 Mar 2022
Video

Omobola Johnson

Omobola Johnson, the former Minister of Communication Technology in Nigeria, discusses how she recovered the business that Arthur Anderson's lost after she was promoted to Country Managing Director through diversification and strong leadership. View Details

2020
Working Paper

Reinventing Retail: The Novel Resurgence of Independent Bookstores

By: Ryan Raffaelli

This study examines how community-based brick-and-mortar retailers can achieve sustained market growth in the face of online and big box retail competition. The appearance of Amazon.com in 1995 led to a significant decline in the number of independent bookstores in the... View Details

Keywords: Bookstores; Competitive Strategy; Business and Community Relations; Customization and Personalization; Growth and Development; Retail Industry; United States

Read Now

12 Nov 2019
Video

Christoph Schiess

Christoph Schiess, President of TANICA, a Chilean business group with diversified activities in real estate, tourism and hotels, mineral water, and other activities,... View Details

December 1978 (Revised January 1986)
Case

Pepsi-Cola (A)

By: Walter J. Salmon and Steven R. Palesy

Combining aspects of a functionally organized marketing management system, with a franchised channel of distribution network. Focuses on extending an innovative promotional program to a market where competitive conditions differ. View Details

Keywords: Innovation Strategy; Management; Marketing; Marketing Reference Programs; Network Effects; Distribution; Organizational Design; Franchise Ownership; Competition; Food and Beverage Industry

Find at Harvard

03 May 2015
News

Why Companies Are Driving Social Change

Blog

Why Does Your Company Exist?

When was the last time you thought about your company's mission statement? Maybe it appears on a slide deck that employees see in their onboarding process, or spotlighted in the annual report. Or perhaps your company's website features some aspirational statements or... View Details

22 Jun 2020
Working Paper Summaries

Iterative Coordination and Innovation

Keywords: by Sourobh Ghosh and Andy Wu

10 Feb 2016
News

Business School Raises Awareness of Gender Concerns

July 2002 (Revised October 2002)
Case

Taj Hotel Group

By: Thomas J. DeLong and Vineeta Vijayaraghavan

R.K. Krishna Kumar, managing director and head of Taj Hotel Group, has to decide whether to reexamine a promotion decision. In an attempt to deliver a level of service quality that met global standards at the Indian hotel chain, Kumar had introduced new personnel... View Details

Keywords: Decision Making; Human Resources; Leadership Development; Management Teams; Organizational Culture; Alignment; India

18 Oct 2010
News

HBS Conference Encourages Sustainable Corporate Reporting

08 Jul 2014
Blog Post

Get First Year Students Excited About Your Company

Company Presentations are a great way to connect with students, to promote opportunities within your organization and to introduce your recruiting structure. According to students, the best presentations include senior level executive... View Details

2022
Book

Making Meritocracy: Lessons from China and India, from Antiquity to the Present

By: Tarun Khanna and Michael Szonyi

How do societies identify and promote merit? Enabling all people to fulfill their potential, and ensuring the selection of competent and capable leaders are central challenges for any society. These are not new concerns. Scholars, educators, and political and economic... View Details

Keywords: Merit; Meritocracy; Society; Government and Politics; History; Power and Influence; Leadership; Competency and Skills; China; India

September 2010 (Revised March 2013)
Case

Capital for Enterprise Limited (CfEL): Bridging the SME Early-Stage Finance Gap

By: Josh Lerner, Eli Talmor, Ananth Vyas Bhimavarapu and Thibaud Simphal

The CEO of the company set up to manage a British government effort to promote the venture capital industry considers the progress made to date, as well as how the program can be adjusted. View Details

Keywords: Entrepreneurship; Venture Capital; Financing and Loans; Business and Government Relations; Financial Services Industry; Public Administration Industry; United Kingdom