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  • March 2024 (Revised May 2024)
  • Case

Amperity: First-Party Data at a Crossroads

By: Elie Ofek, Hema Yoganarasimhan and Alexis Lefort
In the summer of 2023, Amperity management was facing a critical decision on its future direction. Given the dramatic changes occurring within the digital advertising ecosystem, as concerns over consumer privacy placed limits on the ability to engage in third-party... View Details
Keywords: AI and Machine Learning; Technology Adoption; Business Strategy; Digital Marketing; Price; Product; Business or Company Management; Advertising Industry
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  • 21 Oct 2008
  • First Look

First Look: October 21, 2008

higher prices can increase use, either by targeting distribution to high-use households (a screening effect), or by stimulating use psychologically through a sunk-cost effect. We develop a methodology for separating these two effects. We... View Details
Keywords: Martha Lagace
  • Research Summary

Overview

By: Ethan C. Rouen
Relying on empirical archival methodologies—as well as techniques in data science—to develop and structure new sources of data by which to approach questions of looming disclosure changes, Professor Rouen has focused on one of the Securities and Exchange Commission’s... View Details

    Shane M. Greenstein

    Shane Greenstein is the Martin Marshall Professor of Business Administration. He teaches in the Technology, Operations and Management Unit. 

    Encompassing a wide array of questions about computing, communication, and Internet markets, Professor Greenstein’s... View Details

    Keywords: computer; information technology industry; electronics; information; e-commerce industry; internet; software
    • 30 Jan 2024
    • Research & Ideas

    ‘Intrinsic Joy’ Sparks Ideas Better than Cash

    It seems obvious: If you want to boost innovation from a crowd writing and improving software code, just dangle a cash incentive. When GitHub began offering matching funds to open source software users who... View Details
    Keywords: by Rachel Layne; Technology
    • May 2016 (Revised December 2016)
    • Case

    Camposol

    By: David E. Bell and Natalie Kindred
    With $289 million in 2015 revenues, Camposol is a Peruvian grower, exporter, and marketer of fruits and vegetables, with a focus on the high-growth, high-margin blueberry category. Camposol aspires to become Peru’s first multinational branded produce company. It... View Details
    Keywords: Blueberries; Avocado; Asparagus; Agriculture; Peru; Retail; Produce; Agricultural Production; Branding; Brand Strategy; Commercialization; Camposol; Aquaculture; Agribusiness; Marketing; Trade; Vertical Integration; Strategy; Marketing Strategy; Family Business; Growth and Development; Growth Management; Food; Supply Chain; Distribution; Agriculture and Agribusiness Industry; Food and Beverage Industry; Retail Industry; Distribution Industry; Peru; South America; United States; China
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      Trust

      Entrepreneurial ventures often fail in the developing world because of the lack of something taken for granted in the developed world: trust. Over centuries, the developed world has built customs and institutions such as enforceable contracts, an impartial legal... View Details
      • Web

      Placement - Doctoral

      fellow Dissertation: Mapping Networks to Probability Distributions in the Economy Advisors: Emmanuel Farhi , Xavier Gabaix , David Laibson , and Tomasz Strzalecki . Close Health Policy (Management) 2021 Emilie Aguirre Health Policy... View Details
      • 30 Mar 2003
      • Research & Ideas

      The Future of IT Consulting

      addition, networking and the Internet moved the IT infrastructure for the IBM standard to an emerging environment characterized by open standards. Accordingly, the IT infrastructure became simpler and more complex at the same time through... View Details
      Keywords: by Sarah Jane Johnston; Consulting
      • 10 Apr 2018
      • First Look

      First Look at New Research, April 10, 2018

      benefit from mimicking the showroom concepts started by online-first retailers and why online-first retailers can benefit from opening more traditional stores. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54316 March... View Details
      Keywords: Sean Silverthorne
      • September 2024
      • Case

      Copenhagen Infrastructure Partners: Leading the Energy Transition

      By: John Macomber and Maxwell Nii Laryea
      A leading global infrastructure fund debates whether and when to become engaged in the electrolysis and distribution of hydrogen, as part of the hydrogen economy and the global transtion to a net zero energy world. The proposed billion dollar project consists of ... View Details
      Keywords: Energy; Infrastructure; Energy Generation; Renewable Energy; Project Finance; Energy Industry; Spain
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      • 30 Nov 2016
      • HBS Seminar

      Melissa Valentine and Michael Bernstein, Stanford University

      • 28 Oct 2008
      • First Look

      First Look: October 28, 2008

      and to calculate metrics to compare their levels of modularity. Our research takes advantage of a natural experiment in this industry, where products exist that fulfill the same function, but that have been developed using very different organizational... View Details
      Keywords: Martha Lagace
      • Research Summary

      Dissertation: A Relational Perspective on Boundary Work: How Attorneys Manage Work-Life Boundaries

      Many professionals struggle with managing boundaries between work and life outside of work. For decades researchers have been trying to understand this issue but we still have much to learn about it. With my dissertation, I aim to improve our understanding of... View Details

      • 28 Apr 2003
      • Research & Ideas

      Supply Chain Risk: Deal With It

      will deliver risk management; a lean, effective supply chain; cost and value improvement; speed to market; and innovation," says ADR's Michels. "It is the lack of a strategic source plan that can result in a conflict of cost... View Details
      Keywords: by David Stauffer
      • Article

      Organizational Emplacement as a Response to Digital Threat: The Novel Resurgence of Independent Bookstores

      By: Ryan Raffaelli and Ryann Noe
      This study reveals how incumbent actors leverage physical place as source of differentiation in response to the threat of digital commoditization. Through a longitudinal, qualitative analysis of the U.S. independent bookselling industry from 1995 to 2019, we outline... View Details
      Keywords: Retail; Place Making; Bookstores; Industry Evolution; Digital; Commoditization; Organizational Change and Adaptation; Adaptation; Business Strategy; Digital Transformation; E-commerce; Distribution Channels; Civil Society or Community; Value Creation; Retail Industry
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      • Web

      Students on the Job Market - Doctoral

      85% of the participants in these calls. Faculty Advisor(s): John Campbell (Chair), Katherine B. Coffman , Samuel G. Hanson , Robin Greenwood , and Tarek Hassan Curriculum Vitae | Website | Email Jeff Gortmaker Abstract: Open View Details
      • 08 Oct 2007
      • Research & Ideas

      Management Education’s Unanswered Questions

      universities and colleges were seeking to take advantage of federal funding, there was almost no quality control. That created an opening for the Ford Foundation in the 1950s and 1960s to lay down a significant critique about the quality... View Details
      Keywords: by Martha Lagace; Education
      • October 2009 (Revised October 2010)
      • Case

      Cosan: Thinking Outside the Barrel

      By: Forest L. Reinhardt, Noel Maurer and Ricardo Reisen de Pinho
      The Cosan case introduces students and executive education participants to political economy and business strategy in the biofuels industry. Cosan, based in Brazil, is the largest grower and processor of sugarcane in the world and the largest sugar and ethanol producer... View Details
      Keywords: Renewable Energy; Global Strategy; Governing Rules, Regulations, and Reforms; Industry Structures; Business and Government Relations; Business Strategy; Vertical Integration; Agriculture and Agribusiness Industry; Energy Industry; Brazil
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      • Research Summary

      Experience and description-based decision making.

      Prof. Barron and his co-authors study the effect of the economic environment on decision making. One example involves the effect of rare (low probability) events. People behave as if they overweight these events in some settings (e.g., when buying insurance and... View Details