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- All HBS Web (571)
- Faculty Publications (91)
- 14 Nov 2007
- First Look
First Look: November 14, 2007
sectors beyond the original bath soap category. The development causes the brand team to take a fresh look at the clichés of the beauty industry. The result is the controversial Real Beauty campaign. As the campaign unfolds, Unilever... View Details
Keywords: Martha Lagace
- Profile
Anddria Clack
nature of the opportunities available to us. Through learning directly from over 900 classmates - including farmers, entrepreneurs and brand managers - I was exposed to careers in business that I didn't even know existed. In participating... View Details
- Career Coach
Laurie Matthews
Whether working with clients on their own leadership development or focusing on navigating a particular career juncture, Laurie helps her clients crack their own codes to figure out how to make the most of their professional and life choices. It’s all about finding... View Details
- Web
Scrapbooks & Collectibles- The Art of American Advertising
Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership View Details
- 01 Apr 2000
- News
Getting the Message
years and currently serves as faculty chair for the Managing Brand Meaning program in the Executive Education curriculum. He believes the future of Internet advertising depends on improvements in technology. "We won't really understand... View Details
Keywords: Susan Young
- 25 Jan 2011
- First Look
First Look: Jan. 25
PublicationsThe Strategic Use of Brand Biographies Authors:Jill Avery, Neeru Paharia, Anat Keinan, and Juliet Schor Publication:Research in Consumer Behavior (forthcoming) Abstract We introduce the concept of a View Details
Keywords: Sean Silverthorne
- 17 Oct 2024
- Research & Ideas
The Reputation Risks of Sharing Fake News
party, regardless of whether they are true—or even especially because they are untrue. “The theory is that the best way to signal your loyalty to your political party is to show that you’re willing to take outlandish stances that will View Details
Keywords: by Avery Forman
- 01 Sep 2015
- News
The Business of Love
inspiration boards with images ranging from playful to sexy to Brooklyn, to get a better sense of the brand Jess Deckinger describes as “warm and fuzzy,” and “a cooler way to do dating.” As the meeting ends, one designer sums up the... View Details
Keywords: April White
- 28 Aug 2017
- Research & Ideas
Should Industry Competitors Cooperate More to Solve World Problems?
Source: Cecilie_Arcurs George Serafeim has a startling suggestion to fix the world’s biggest environmental, social, and governance (ESG) problems such as water pollution, deforestation, and wealth inequality: encourage companies within industries to do less competing... View Details
- Web
Field Course: Venture Capital Journey - Course Catalog
industry. Brand building, community/content creation, and the opportunities and risks of leveraging various social media channels. The AI-native VC “tech stack” and relevant tools of the trade (e.g., Affinity, Carta, CB Insights,... View Details
- 11 Jul 2006
- First Look
First Look: July 11, 2006
the following century. Firms employed marketing and marketing strategies to diffuse products and brands internationally despite business, economic, and cultural obstacles to globalization. The process was difficult and complex. The... View Details
Keywords: Sean Silverthorne
- 16 May 2016
- HBS Case
Food Safety Economics: The Cost of a Sick Customer
an effort to differentiate by being more locally sourced and thereby fresher, as perceived by consumers, Chipotle was perhaps putting its brand at greater reputational risk.” Companies are increasingly outsourcing their food inspection... View Details
- Web
Social Media Guidelines for Faculty and Staff | About
modify or delete it. Audience : Be careful what you share online. Many social networking websites are not secure, and information is available to anyone with access to a computer and the internet. Association : Keep in mind that on many... View Details
- 10 Jul 2024
- News
Next Level
VentureBeat Lab, a new way for brand partners to collaborate through creating custom content, which grew sales and partnerships by 400 percent within six months of launch. She has established partnerships with major players such as... View Details
Keywords: Catherine O’Neill Grace
- 19 Sep 2006
- First Look
First Look: September 19, 2006
the largest segment. The case describes in detail the company's endeavors to develop its private brand in apparel. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=506054 Icebreaker: The China Entry... View Details
Keywords: Sean Silverthorne
- Profile
Jonathan Assayag
entrepreneurship – and a realization that he would need formal business training before he could move forward. "I did my research going through the MBA application process," he says, "Primarily, I knew that HBS had an amazing View Details
- 10 Aug 2020
- Blog Post
HBS Summer Fellows Focus on Racial Equity and Justice
summer and going forward. WHAT ARE YOU WORKING ON THIS SUMMER? Allie O'Shea (MBA 2021), Hack.Diversity: Hack.Diversity is focused on improving Black and Latinx representation in Boston's innovation economy. This summer, I am working on Hack.Diversity’s View Details
- 12 Mar 2014
- Research & Ideas
Entrepreneurship and Multinationals Drive Globalization
with enormous increases in wealth, as well as dramatic rises in the longevity, of humanity. Yet capitalism too has had its dark side. The book contains multiple examples of the amoral nature of global capitalism, from opium trading in nineteenth century China to the... View Details
- Web
The Art of American Advertising: 1865 - 1910
Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership View Details
- 01 Jan 2008
- News
Anand G. Mahindra, MBA 1981
Nature, Purpose, and Practice of the Movie Business, by David Mamet “My penchant is for building brands that find a place in the customer’s mind and for developing businesses that live or die by how well they connect with the consumer.”... View Details