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      • August 2016 (Revised July 2017)
      • Background Note

      Brand Portfolio Strategy and Brand Architecture

      By: Jill Avery
      While companies choose to brand their products and services in many different ways, there are some central tenets that help define an optimal brand portfolio and associated brand architecture. Brand portfolio strategy involves the design, deployment, and management of... View Details
      Keywords: Brand Management; Brand Portfolio; Brand Extension; Brand Portfolio Strategy; Brand Architecture; Consumer Behavior; Marketing; Brands and Branding; Marketing Strategy
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      Avery, Jill. "Brand Portfolio Strategy and Brand Architecture." Harvard Business School Background Note 517-021, August 2016. (Revised July 2017.)
      • August 2016
      • Case

      VMD Medical Imaging Center

      By: Susanna Gallani and Eva Labro
      VMD Medical Imaging Center, a local independent provider of medical imaging services, is facing some important challenges. Despite efficiency improvements and cost cutting initiatives carried out over the past few years, their profitability is shrinking; their prices... View Details
      Keywords: Costing; Death Spiral; Transfer Pricing; Activity Based Costing and Management; Competitive Strategy; Medical Specialties; Health Industry
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      Gallani, Susanna, and Eva Labro. "VMD Medical Imaging Center." Harvard Business School Case 117-002, August 2016.
      • 2016
      • Working Paper

      Immigrant Entrepreneurship

      By: Sari Pekkala Kerr and William R. Kerr
      We examine immigrant entrepreneurship and the survival and growth of immigrant-founded businesses over time relative to native-founded companies. Our work quantifies immigrant contributions to new firm creation in a wide variety of fields using multiple definitions.... View Details
      Keywords: Immigrants; Entrepreneurs; Entry; Firms; Growth; High-tech Marketing; Venture Capital; Entrepreneurship; Immigration; United States
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      Kerr, Sari Pekkala, and William R. Kerr. "Immigrant Entrepreneurship." Harvard Business School Working Paper, No. 17-011, July 2016. (NBER Working Paper Series, No. 22385, July 2016.)
      • July 16, 2016
      • Article

      A Game Theoretic Model for Resource Allocation Among Countermeasures with Multiple Attributes

      By: Elisabeth C. Paulson, Igor Linkov and Jeffrey Keisler
      We study a strategic, two-player, sequential game between an attacker and defender. The defender must allocate resources amongst possible countermeasures and across possible targets. The attacker then chooses a type of threat and a target to attack. This paper proposes... View Details
      Keywords: Resource Allocation; Game Theory; Strategy
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      Paulson, Elisabeth C., Igor Linkov, and Jeffrey Keisler. "A Game Theoretic Model for Resource Allocation Among Countermeasures with Multiple Attributes." European Journal of Operational Research 252, no. 2 (July 16, 2016): 610–622.
      • June 2016
      • Case

      Big Spaceship: The Evolving Agency

      By: Boris Groysberg and Matthew G. Preble
      This case discusses the evolution of Big Spaceship, an advertising and marketing agency, from a product-focused business to a relationship-oriented one as clients seek deeper and more meaningful long-term partnerships. The 15-year-old company had already evolved... View Details
      Keywords: Digital Marketing; Advertising; Advertising Campaigns; Marketing; Organizational Structure; Organizational Design; Organizational Culture; Organizational Change and Adaptation; Social Media; Advertising Industry; United States; New York (city, NY)
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      Groysberg, Boris, and Matthew G. Preble. "Big Spaceship: The Evolving Agency." Harvard Business School Case 416-003, June 2016.
      • May 2016
      • Article

      'Both/And' Leadership

      By: Wendy K. Smith, Marianne Lewis and Michael Tushman
      Leaders face a multitude of strategic paradoxes—contradictory pressures that are too often viewed as "either/or" choices. There are innovation paradoxes, in which the pursuit of new offerings and processes conflicts with the mandate to sustain the tried and... View Details
      Keywords: Conflict of Interests; Goals and Objectives; Business Processes
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      Smith, Wendy K., Marianne Lewis, and Michael Tushman. "'Both/And' Leadership." Harvard Business Review 94, no. 5 (May 2016): 62–70.
      • May 2016
      • Article

      Matching with Slot-Specific Priorities: Theory

      By: Scott Duke Kominers and Tayfun Sönmez
      We introduce a two-sided, many-to-one matching with contracts model in which agents with unit demand match to branches that may have multiple slots available to accept contracts. Each slot has its own linear priority order over contracts; a branch chooses contracts by... View Details
      Keywords: Matching With Contracts; Stability; Strategy-proofness; School Choice; Affirmative Action; Airline Seat Upgrades; Contracts; Market Design; Marketplace Matching; Balance and Stability
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      Kominers, Scott Duke, and Tayfun Sönmez. "Matching with Slot-Specific Priorities: Theory." Theoretical Economics 11, no. 2 (May 2016): 683–710.
      • 2016
      • Article

      Recursive Mentalizing and Common Knowledge in the Bystander Effect

      By: Kyle A. Thomas, Julian De Freitas, Peter DiScioli and Steven Pinker
      The more potential helpers there are, the less likely any individual is to help. A traditional explanation for this bystander effect is that responsibility diffuses across the multiple bystanders, diluting the responsibility of each. We investigate an... View Details
      Keywords: Bystander Effect; Diffusion Of Responsibility; Volunteer's Dilemma; Common Knowledge; Theory Of Mind; Behavior; Theory
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      Thomas, Kyle A., Julian De Freitas, Peter DiScioli, and Steven Pinker. "Recursive Mentalizing and Common Knowledge in the Bystander Effect." Journal of Experimental Psychology: General 145, no. 5 (2016): 621–629.
      • 2016
      • Working Paper

      The Mirroring Hypothesis: Theory, Evidence and Exceptions

      By: Lyra J. Colfer and Carliss Y. Baldwin
      The mirroring hypothesis predicts that organizational ties within a project, firm, or group of firms (e.g., communication, collocation, employment) will correspond to the technical patterns of dependency in the work being performed. A thorough understanding of the... View Details
      Keywords: Modularity; Innovation; Product And Process Development; Organization Design; Design Structure; Organizational Ties; Mirroring Hypothesis; Industry Architecture; Product Architecture; Complex Technical Systems; Information Technology; Organizational Design; Organizational Structure; Relationships; Innovation and Invention; Product Development
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      Colfer, Lyra J., and Carliss Y. Baldwin. "The Mirroring Hypothesis: Theory, Evidence and Exceptions." Harvard Business School Working Paper, No. 16-124, April 2016. (Revised May 2016.)
      • April 2016
      • Teaching Note

      IBM and the Reinvention of High School (C): Toward P-TECH's Rapid National Expansion

      By: Rosabeth Moss Kanter and Kelsi Stine-Rowe
      Teaching Note for HBS Case No. 316-130. This Teaching Note accompanies the third case in a 3-case series on P-TECH and the Reinvention of High School. The case focuses on the development and early diffusion of organizational innovation—how to create pilot projects for... View Details
      Keywords: IBM; P-TECH; Stanley Litow; Robin Wilner; Cuomo; Scaling; Innovation; New York State; New York City; Business Model; Innovation Strategy; Innovation Leadership; Education; Business and Community Relations; Change; Technology Industry; New York (state, US); New York (city, NY)
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      Kanter, Rosabeth Moss, and Kelsi Stine-Rowe. "IBM and the Reinvention of High School (C): Toward P-TECH's Rapid National Expansion." Harvard Business School Teaching Note 316-172, April 2016.
      • Spring 2016
      • Article

      The Billion Prices Project: Using Online Prices for Inflation Measurement and Research

      By: Alberto Cavallo and Roberto Rigobon
      New data-gathering techniques, often referred to as “Big Data” have the potential to improve statistics and empirical research in economics. In this paper we describe our work with online data at the Billion Prices Project at MIT and discuss key lessons for both... View Details
      Keywords: Billion Prices Project; Online Scraped Data; Online Price Index; Economics; Research; Price; Analytics and Data Science
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      Cavallo, Alberto, and Roberto Rigobon. "The Billion Prices Project: Using Online Prices for Inflation Measurement and Research." Journal of Economic Perspectives 30, no. 2 (Spring 2016): 151–178.
      • March 2016
      • Technical Note

      Lighting the Fire: Crafting and Delivering Broadly Inspiring Messages

      By: Tsedal Neeley and Tom Ryder
      Communicating persuasively is a critical skill for leaders of any team or organization. Yet, connecting and resonating with an audience can nevertheless be a challenging task. We outline how to effectively mobilize groups through the power of communication. This note... View Details
      Keywords: Messaging; Communication; Leading; Public Speaking; Persuasion; Rhetorical Devices; Communication Intention and Meaning; Forms of Communication; Communication Strategy
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      Neeley, Tsedal, and Tom Ryder. "Lighting the Fire: Crafting and Delivering Broadly Inspiring Messages." Harvard Business School Technical Note 416-046, March 2016.
      • March 2016
      • Article

      An Analysis of Firms' Self-reported Anticorruption Efforts

      By: Paul M. Healy and George Serafeim
      We use Transparency International's ratings of self-reported anticorruption efforts for 480 corporations to analyze factors underlying the ratings. Our tests examine whether these forms of disclosure reflect firms' real efforts to combat corruption or are cheap talk.... View Details
      Keywords: Corruption; Corporate Performance; Growth; Disclosure; Disclosure Strategy; Sustainability; Crime and Corruption; Corporate Disclosure; Performance; Sales
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      Healy, Paul M., and George Serafeim. "An Analysis of Firms' Self-reported Anticorruption Efforts." Accounting Review 91, no. 2 (March 2016): 489–511.
      • March 2016
      • Article

      To Groupon or Not to Groupon: The Profitability of Deep Discounts

      By: Benjamin Edelman, Sonia Jaffe and Scott Duke Kominers
      We examine the profitability and implications of online discount vouchers, a relatively new marketing tool that offers consumers large discounts when they prepay for participating firms' goods and services. Within a model of repeat experience good purchase, we examine... View Details
      Keywords: Voucher Discounts; Groupon; Experience Goods; Repeat Purchase; Internet and the Web; Marketing Strategy; Marketing Communications
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      Edelman, Benjamin, Sonia Jaffe, and Scott Duke Kominers. "To Groupon or Not to Groupon: The Profitability of Deep Discounts." Marketing Letters 27, no. 1 (March 2016): 39–53. (First circulated in June 2011. Featured in Working Knowledge: Is Groupon Good for Retailers? Excerpted in HBR Blogs: To Groupon or Not To Groupon: New Research on Voucher Profitability.)
      • February 2016 (Revised March 2019)
      • Case

      Bankruptcy at Caesars Entertainment

      By: Kristin Mugford and David Chan
      Caesars Entertainment was a large casino operator in the United States that had been purchased in a 2008 leveraged buyout by Apollo and TPG. In January 2015, Caesars Entertainment Operating Company (CEOC), its largest subsidiary, filed for Chapter 11. This set up a... View Details
      Keywords: Gaming; Chapter 11; Fraudulent Conveyance; Apollo; TPG; Bankruptcy; Leveraged Buyouts; Restructuring; Capital Structure; Insolvency and Bankruptcy; Private Equity; Financial Management; Lawsuits and Litigation; Negotiation; Games, Gaming, and Gambling; Entertainment and Recreation Industry; Las Vegas
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      Mugford, Kristin, and David Chan. "Bankruptcy at Caesars Entertainment." Harvard Business School Case 216-052, February 2016. (Revised March 2019.)
      • February 2016 (Revised February 2017)
      • Case

      Greening Walmart: Progress and Controversy

      By: Rebecca Henderson and James Weber
      In 2005, Walmart, the world’s largest retailer, launched a sustainability initiative aimed at reducing waste and making the company more environmentally and socially conscious. By 2015, the company had made progress on multiple dimensions: energy efficiency in its... View Details
      Keywords: Sustainability; Organizational Change and Adaptation; Business or Company Management; Motivation and Incentives; Reputation; Environmental Sustainability; Retail Industry; United States
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      Henderson, Rebecca, and James Weber. "Greening Walmart: Progress and Controversy." Harvard Business School Case 316-042, February 2016. (Revised February 2017.)
      • 2015
      • Working Paper

      Replicating Private Equity with Value Investing, Homemade Leverage, and Hold-to-Maturity Accounting

      By: Erik Stafford
      Private equity funds tend to select relatively small firms with low EBITDA multiples. Publicly traded equities with these characteristics have high risk-adjusted returns after controlling for common factors typically associated with value stocks. Hold-to-maturity... View Details
      Keywords: Value Investing; Endowments; Investment Management; Asset Pricing; Private Equity; Investment; Management; United States
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      Stafford, Erik. "Replicating Private Equity with Value Investing, Homemade Leverage, and Hold-to-Maturity Accounting." Harvard Business School Working Paper, No. 16-081, January 2016.
      • December 2015
      • Background Note

      Incentive Systems

      By: Brian J. Hall
      This note serves as a supplement to any course on incentive design within organizations. The note focuses on the principal difficulties in designing incentive systems, including the tradeoff between objective and subjective performance metrics, how to design incentive... View Details
      Keywords: Organizational Strategy; Compensation and Benefits; Motivation and Incentives; Performance Evaluation; Strategy
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      Hall, Brian J. "Incentive Systems." Harvard Business School Background Note 916-029, December 2015.
      • 2015
      • Other Teaching and Training Material

      Entrepreneurship Reading: Launching Global Ventures

      By: William R. Kerr
      Core Curriculum in Entrepreneurship is a series of Readings that cover fundamental course material in Entrepreneurship. Readings include Interactive Illustrations which help students master complex concepts quickly.
      Global ventures are those that weave... View Details
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      Kerr, William R. "Entrepreneurship Reading: Launching Global Ventures." Core Curriculum Readings Series. Harvard Business Publishing 5277, 2015.
      • October 2015
      • Article

      How Smart, Connected Products Are Transforming Companies

      By: Michael E. Porter and James E. Heppelmann
      The evolution of products into intelligent, connected devices is revolutionizing business. In a November 2014 article, "How Smart, Connected Products Are Transforming Competition," Harvard Business School professor Michael Porter and PTC president and CEO James... View Details
      Keywords: Organizational Change and Adaptation; Technological Innovation; Information Technology; Organizational Structure; Operations; Business Strategy
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      Porter, Michael E., and James E. Heppelmann. "How Smart, Connected Products Are Transforming Companies." Harvard Business Review 93, no. 10 (October 2015): 97–114.
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