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19 Feb 2018
Sharpening Your Skills

Amazoned: Is Any Industry Safe?

obvious—igniting a revolution in retail—to the more subtle—how Amazon's web development services resulted in more startups receiving VC funding. What will be the next shoe to fall? Can Amazon Do What Walmart Couldn’t, Stop the 'Wheel of... View Details

Keywords: by Sean Silverthorne; Retail

August 1983 (Revised June 1985)
Teaching Note

EMI and the CT Scanner (A) and (B), Teaching Note

By: Christopher A. Bartlett

Teaching Note for (9-383-194) and (9-383-195). View Details

Keywords: Medical Devices and Supplies Industry

2023
Article

Building the Business Case for an Inclusive Approach to Digital Health Measurement with a Web App (Market Opportunity Calculator): Instrument Development Study

By: Mitchell Tang, Yashoda Sharma, Jennifer C. Goldsack and Ariel Dora Stern

Background: The use of digital health measurement tools has grown substantially in recent years. However, there are concerns that the promised benefits from these products will not be shared equitably. Underserved populations, such as those with lower education and... View Details

Keywords: Demographics; Product Development; Health Care and Treatment; Medical Devices and Supplies Industry

November 1997 (Revised July 1999)
Case

Guidant: Cardiac Rhythm Management Business (B)

By: Steven C. Wheelwright and Mikelle Eastley

Supplements the (A) case. View Details

Keywords: Medical Devices and Supplies Industry

April 2010
Teaching Note

Supply Chain Partners: Virginia Mason and Owens & Minor (TN) (A), (B), and (A) (Abridged)

By: V.G. Narayanan and Lisa Brem

Teaching Note for [109076], [109077], and [110063].. View Details

Keywords: Medical Devices and Supplies Industry

March 2010 (Revised May 2010)
Case

Boston Scientific Corporation (A)

By: Regina E. Herzlinger and Charlie Attlan

Boston Scientific Corporation just bought Guidant at a record breaking price to expand their cardiovascular franchise. They need to rationalize their product portfolio to make the acquisition work. What should they sell and why? View Details

Keywords: Acquisition; Decision Choices and Conditions; Growth and Development; Product Marketing; Product Development; Franchise Ownership; Medical Devices and Supplies Industry

February 2008
Supplement

Terumo (C)

By: David Godes, Masako Egawa and Mayuka Yamazaki

This case provides a further update on the firm's decision regarding its U.S. sales strategy for its catheter products and the progress of Solution Pack. It also discusses the expansion of the firm's “Medical Pranex,” a unique facility offering training and meeting... View Details

Keywords: Strategy; Global Strategy; Sales; Medical Devices and Supplies Industry; United States

December 2003 (Revised August 2004)
Case

Circon (A) (Abridged)

By: Brian J. Hall, Christopher Rose and Guhan Subramanian

In 1996, U.S. Surgical launched a hostile takeover bid against Circon Corp. CEO Richard Auhll recruited an old HBS friend, George Cloutier, to the Circon board to help him defend the company. Circon's primary defenses include a "poison pill" and a staggered board and... View Details

Keywords: Motivation and Incentives; Governing and Advisory Boards; Executive Compensation; Trust; Relationships; Acquisition; Business and Shareholder Relations; Medical Devices and Supplies Industry; United States

March 1996 (Revised January 2002)
Case

CIBA Vision: The Daily Disposable Lens Project (A)

By: Gary P. Pisano

Examines CIBA Vision's decision on whether to launch a major new R&D initiative to develop a low-cost, daily disposable contact lens, and how to organize such a project should it proceed. One group of executives favors setting up a small, autonomous project team... View Details

Keywords: Product Development; Operations; Research and Development; Decision Making; Production; Strategy; Management; Organizational Design; Globalization; Medical Devices and Supplies Industry

March 1993 (Revised May 1993)
Case

Becton Dickinson: Advanced Diagnostics Division

By: Marco Iansiti

Keywords: Medical Devices and Supplies Industry

Find at Harvard

September 1987
Case

Resotech, Inc.

By: Kim B. Clark

Keywords: Product Development; Medical Devices and Supplies Industry

Find at Harvard

December 1980 (Revised March 1991)
Case

Sof-Optics, Inc. (A)

The marketing director of a fast-growing firm must make some decisions about the customer service department. The volume in the department has been rising steadily, eye doctors are waiting longer for orders to be filled, and morale in the department is slipping. With... View Details

Keywords: Marketing Strategy; Customer Focus and Relationships; Medical Devices and Supplies Industry

May 1967 (Revised June 1984)
Case

Instrumentation Laboratory, Inc.

By: Wickham C. Skinner

Keywords: Medical Devices and Supplies Industry

Find at Harvard

May 1989 (Revised October 1989)
Teaching Note

Becton Dickinson & Co.: VACUTAINER Systems Division, Teaching Note

By: Frank V. Cespedes

Teaching Note for (9-587-085). View Details

Keywords: Medical Devices and Supplies Industry

26 Jun 2000
Research & Ideas

Presentation Round-Up

Microsystems, "The establishment of industry standards, protocols and APIs which allow competition in devices and services is what's going to drive services in the long run. That's where we should be aiming." Jason Bluming (HBS MBA '99)... View Details

Keywords: by Martha Lagace & Kenneth Liss; Technology; Communications; Telecommunications

February 2020
Teaching Note

Theranos: Who Has Blood on Their Hands? (A) and (B)

By: Nien-he Hsieh and Christina R. Wing

Teaching Note for HBS Nos. 619-039 and 320-091. View Details

Keywords: Health Testing and Trials; Corporate Accountability; Organizational Culture; Misleading and Fraudulent Advertising; Crime and Corruption; Lawsuits and Litigation; Medical Devices and Supplies Industry; California; United States

February 2016 (Revised September 2017)
Case

Neurotrack and the Alzheimer's Puzzle

By: Richard G. Hamermesh, Liz Kind and Carin-Isabel Knoop

Elli Kaplan founded Neurotrack in 2012 with a breakthrough noninvasive cognitive diagnostics test that will detect Alzheimer's disease in its earliest pre-symptomatic stages. While the company has gained great traction in the three years since it was started, with no... View Details

Keywords: Alzheimer's Disease; Diagnostics; Healthcare; Entrepreneurship; Health Disorders; Science-Based Business; Business Model; Medical Devices and Supplies Industry; United States

November 2011 (Revised December 2011)
Case

PerkinElmer Developing Products in China for China

By: Vicki Sato, Christoph Jaeker and Kareem Reda

Keywords: Product Development; Developing Countries and Economies; Medical Devices and Supplies Industry; China

October 2011 (Revised June 2013)
Case

Becton Dickinson: Opportunities and Challenges on the Road to the 'Envisioned Future'

By: Michael Beer and Russell A. Eisenstat

The case depicts a mission and values driven firm, how it was turned around, and its unique strategy of enabling others to succeed. View Details

Keywords: Corporate Strategy; Medical Devices and Supplies Industry

June 2009
Teaching Note

Stryker Corporation: In-sourcing PCBs (TN)

By: Timothy A. Luehrman

Teaching Note for [207121]. View Details

Keywords: Investment; Capital Budgeting; Valuation; Investment Return; Mathematical Methods; Medical Devices and Supplies Industry

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