Publications

October 1981 (Revised June 1985)
Case

Vicks Health Care Division: Project Scorpio (A)

The Vicks Health Care Division lacks a solid form entry in the OTC colds care category and has developed a "me-too" product. The main issues are whether there is an opportunity for the product, and, if so, how it should be positioned. Main teaching objectives are to... View Details

Keywords: Product Positioning; Health Care and Treatment; Product Launch; Market Participation; Health Industry

01 Mar 2015
News

Alumni and Faculty Books for March 2015

tantalizing glimpses of HBS, the 1980s Wall Street market rally, temporary insanity, and true love. The Cathedral Builder: A Biography of J. Irwin Miller by Charles E. Miller Rentschler (MBA 1964)... View Details

Keywords: Publishing Industries (except Internet); Information

01 Jun 2016
News

Alumni and Faculty Books for June 2016

within the confines society imposed. Integral Advantage: Revisiting Emerging Markets and Societies by Ronnie Lessem (MBA 1968) (Routledge) The BRIC countries are heralded for their double-digit economic... View Details

December 2011 (Revised April 2013)
Case

Akamai's Edge (A)

By: Eric Van den Steen

In 2009, Paul Sagan, CEO of Akamai, the leading online content delivery network with a 60% market share, needs to decide how to respond to aggressive entry in its market, whether and how to pursue the explosive growth in online video, and whether to stay with its... View Details

Keywords: Competitive Advantage; Market Entry and Exit; Business Model; Competitive Strategy; Values and Beliefs; Business Strategy; Internet

19 Aug 2021
Op-Ed

Don't Ignore Your Employees' Misery—TAKE Control

point for organizations figuring out their “new normal” in the two-sided market of employee and employer relations. It’s no secret that pandemic stress has inspired many people to prioritize work-life... View Details

Keywords: by Hise O. Gibson and MaShon Wilson

January 2017
Case

The Six CEOs of Tyco International Ltd.

By: John R. Wells and Gabriel Ellsworth

In September 2016, Johnson Controls, Inc. completed the acquisition of Tyco International PLC, a $9.9 billion business with operating profits of $884 million. The purchase consideration was $14.4 billion. Although the deal was billed as a merger, Ireland-based Tyco... View Details

September 2017
Case

Tencent

By: John R. Wells and Gabriel Ellsworth

Tencent had undergone many transformations since it was founded in 1998 as a simple messaging service. In 2017, it was the largest online games provider in China with a wide range of game types, China’s largest social networking service provider with several of the... View Details

Research Summary

Anti-Competitive Financial Contracting

Joint work with Giacinta Cestone, Institut d'Analisi Economica, Barcelona

This paper presents the first model where entry deterrence takes place through financial rather than product-market channels. In standard models of the interaction between product and... View Details

15 Oct 2001
Research & Ideas

Four Questions for David Garvin and Michael Roberto

alliance, a restructuring, or entry into a new market or product category) arise relatively infrequently. Q: Is there a place for the advocacy (or "contest") approach in real time View Details

Keywords: by Martha Lagace

October 1983 (Revised July 1984)
Case

Clark Material Handling Group-Overseas: Brazilian Product Strategy (D)

Expands on Clark Material Handling Group-Overseas: Brazilian Product Strategy (A) and (B). Company considers entry into the Japanese market. View Details

Keywords: Market Entry and Exit; Japan

01 Aug 2017
First Look

First Look at New Research and Ideas, August 1

basis for specifying the responsibilities of business managers. The second is framing the role of business in society by looking to the values realized by the basic building blocks of contemporary economic activity, i.e., markets View Details

Keywords: Sean Silverthorne

Web

Buy Now, Pay Later: Credit and Information Technology

HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Credit and the... View Details

Web

Managing International Trade and Investment - Course Catalog

endeavors. Course Content The course will be divided into three modules. The first module looks at varieties of capitalisms, meaning the profound differences in market organization in different countries and... View Details

September 2019 (Revised May 2020)
Supplement

Keroche (E): Considering Additional Capacity

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding

This case describes Keroche’s growth after entering the beer business in 2008. Although the company was operating at full capacity and not able to fulfill all of its orders, Tabitha Karanja had set a goal of growing Keroche’s share of the Kenyan beer market from... View Details

August 2018
Case

MISHA: Modernizing the World of Shisha

By: William R. Kerr and Gamze Yucaoglu

The case opens in 2017 with two of the five co-founders of MISHA telling the company’s CEO Michal Portz that they believe it is time for the global venture to shut down its operations and cease investments. Portz and another co-founder believe MISHA can still... View Details

Keywords: Innovation And Management; Entrepreneurship; Private Sector; For-profit Firms; Business Strategy; Decision; Business Startups; Emerging Markets; Business Model; Marketing Strategy; Distribution Channels; Market Entry and Exit; Growth and Development Strategy; Competitive Advantage; Value Creation; Decision Choices and Conditions; Technology Industry; Qatar; United States

November 1993 (Revised September 1994)
Case

Food Distribution in Russia: The Harris Group and the LUX Store

By: David E. Bell, Walter J. Salmon and Dinny Starr

Discusses the challenges facing businesses entering the Russian business environment, especially focusing on food retailing and distribution in that country. Highlights one small, entrepreneurial company, The Harris Group, which, with the help of both Russian partners... View Details

Keywords: Business Ventures; Marketing Strategy; Market Entry and Exit; Distribution; Partners and Partnerships; Expansion; Food and Beverage Industry; Food and Beverage Industry; Russia

Find at Harvard

2004
Working Paper

Regulation and Reaction: The Other Side of Free Banking in Antebellum New York

By: David A. Moss and Sarah Brennan

Free banking, which first appeared in the United States in the late 1830s, comprised two essential features: general incorporation for banks and rigorous security requirements for note issue. Because the general incorporation feature is what allowed free entry, it has... View Details

Keywords: History; Law; Competition; Financial Liquidity; Money; Market Entry and Exit; Financing and Loans; Banks and Banking; Banking Industry

15 Nov 2001
Research & Ideas

Five Questions for Paul Gompers and Josh Lerner

promising new technologies, a set of knowledgeable managers willing to take risks, helpful regulatory and tax conditions, and robust markets in order to View Details

Keywords: by Carol Elsen; Financial Services

April 1993 (Revised May 1993)
Case

Northern Telecom (A): Greenwich Investment Proposal

By: Robert J. Dolan

The business products division has developed a business proposal asking for $50 million to fund the creation of a new telephone system for the small business market. The company's last entry into this marketplace lost $70 million. The new product would face 100... View Details

Keywords: Risk and Uncertainty; Communication Technology; Market Entry and Exit; Corporate Entrepreneurship; Investment; Product Development; Telecommunications Industry; Canada