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  • 25 Apr 2023
  • HBS Seminar

Bart Vanneste, UCL School of Management

  • March 2019 (Revised June 2021)
  • Case

HelloSelf: Foundation

By: John R. Wells and Benjamin Weinstock
On January 6, 2019, HelloSelf, a London-based “BrainTech” company, founded a year earlier by Charles Wells, soft launched. The proposition was simply to help its members “Be your Best Self.” The company provided its registered members with access to a clinical... View Details
Keywords: Startup; Start-up; Startup Management; Startup Marketing; Startups; Start-ups; BrainTech; Marketing Research; Strategic Decision Making; Strategy Development; Strategy Dynamics; Neuroscience; Cognition; Cognitive Psychology; Health ＆ Wellness; Health Care; Health Care Reform; Health Care Outcomes; Self-awareness; Mental Health; Wellbeing; Wellness; Funding; Equity Financing; Raising Capital; Synergies; Team Building; National Health Insurance; Artificial Intelligence; MVP; Business Startups; Health; Health Care and Treatment; Management; Well-being; Marketing Channels; Decision Making; Strategy; Technology; United Kingdom; London
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    Comparing the Value of Perceived Human versus AI-generated Empathy

    Artificial intelligence (AI) and specifically large language models demonstrate remarkable social–emotional abilities, which may improve human–AI interactions and AI’s emotional support capabilities. However, it remains unclear whether empathy, encompassing... View Details
    • November 2024
    • Case

    Ather Energy: The Future of Mobility

    By: Shunyuan Zhang, Kannan Srinivasan and Malini Sen
    Ather Energy, India’s third-largest electric scooter maker by volume, was founded in 2013. Five years later, the start-up launched its first electric scooter, Ather 450, which was powered by artificial intelligence (AI) and the Internet of Things (IoT), to navigate... View Details
    Keywords: Energy Policy; Climate Change; Alternative Energy; Corporate Entrepreneurship; Transportation; Transformation; Green Technology; Technology Adoption; Communication Strategy; Marketing Strategy; Customer Focus and Relationships; Business Startups; Growth and Development Strategy; Brands and Branding; Product Launch; Product Positioning; Business Strategy; Segmentation; Asia; India
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      A Practical Approach to Sales Compensation: What Do We Know Now? What Should We Know in the Future?

      Personal selling represents one of the most important elements in the marketing mix, and appropriate management of the sales force is vital to achieving the organization’s objectives. Among the various instruments of sales management, compensation plays a pivotal... View Details
      • May 2021
      • Teaching Note

      From Globalization to Dual Digital Transformation: CEO Thierry Breton Leading Atos Into 'Digital Shockwaves'

      By: Tsedal Neeley
      Teaching Note for HBS Case Nos. 419-027 and 419-046. Thierry Breton, chairman and CEO of IT company Atos, faces a pivotal juncture. After spending eight intense years scaling the company globally to over 100,000 employees in 70 countries, he sees digital shockwaves... View Details
      Keywords: Multinational Firms and Management; Transformation; Strategy; Disruption; Employees; Competency and Skills; Training; Organizational Culture; Digital Transformation; Information Technology Industry
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      • May 2024
      • Teaching Note

      AI Wars

      By: Andy Wu and Matt Higgins
      Teaching Note for HBS Case No. 723-434. In 2024, the world was looking to Google to see what the search giant and long-time putative technical leader in artificial intelligence (AI) would do to compete in the massively hyped technology of generative AI popularized over... View Details
      Keywords: AI; Trends; AI and Machine Learning; Public Opinion; Technological Innovation; Competitive Advantage; Technology Industry
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      • Teaching Interest

      Management of Technology: Strategies for the Digital Economy

      Companies make decisions daily to compete in the digital age; some are laying strategic building blocks for the future while others are toiling away on tactical distractions or leading their organizations headlong down the path to obsolescence. The advent of digital... View Details
      Keywords: Strategy; Technology Industry
      • 2018
      • Working Paper

      Some Facts of High-Tech Patenting

      By: Michael Webb, Nick Short, Nicholas Bloom and Josh Lerner
      Patenting in software, cloud computing, and artificial intelligence has grown rapidly in recent years. Such patents are acquired primarily by large U.S. technology firms such as IBM, Microsoft, Google, and HP, as well as by Japanese multinationals such as Sony, Canon,... View Details
      Keywords: Patents; Applications and Software; Technological Innovation; United States
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      • 2025
      • Working Paper

      Small Business Innovation Applied to National Needs

      By: Kyle Myers, Lauren Lanahan and Evan E. Johnson
      Small businesses have long supplied a disproportionate share of major innovations in the United States. We review a centerpiece policy on this topic: the U.S. Small Business Innovation Research (SBIR) program. We trace its legislative history and summarize program... View Details
      Keywords: Small Business; Innovation and Invention; Government Legislation; Entrepreneurial Finance; Business and Government Relations
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      • 2023
      • Working Paper

      Nailing Prediction: Experimental Evidence on the Value of Tools in Predictive Model Development

      By: Daniel Yue, Paul Hamilton and Iavor Bojinov
      Predictive model development is understudied despite its centrality in modern artificial intelligence and machine learning business applications. Although prior discussions highlight advances in methods (along the dimensions of data, computing power, and algorithms)... View Details
      Keywords: Analytics and Data Science
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      • 11 Oct 2024
      • Research & Ideas

      How AI Could Ease the Refugee Crisis and Bring New Talent to Businesses

      The world’s refugee population has exploded over the last decade, straining the resources of international resettlement agencies as staff struggle to keep up with manually matching millions of refugees and asylum seekers to host... View Details
      Keywords: by Ben Rand; Technology; Information Technology
      • 19 Jul 2019
      • Blog Post

      Making a Broader Impact with Multiple Disciplines

      management and business development roles within healthcare startups, and/or work in strategy and investing for early-stage health care VC funds.  Autonomous surgical robots, health care View Details
      • 21 Mar 2024
      • News

      OC Alumni Get Clarity on AI; Inequality and Climate Change Explored in DC

      Clubs News Clubs News Demystifying AI at Orange County Leadership Breakfast At its first HBS Leadership Breakfast event since before the pandemic, the HBS Association of Orange County (HBSAOC) tackled the potential of AI with a talk titled The Dawning of View Details
      Keywords: Margie Kelley
      • March 2023
      • Teaching Note

      VideaHealth: Building the AI Factory

      By: Karim R. Lakhani
      Teaching Note for HBS Case No. 621-021. The case “VideaHealth: Building the AI Factory” examines the creation of dental startup VideaHealth (Videa) and the development of its artificial intelligence (AI)-led business strategy through the eyes of founder and CEO Florian... View Details
      Keywords: AI and Machine Learning; Applications and Software; Business Model; Marketing Strategy; Product Development; Health Industry; Technology Industry
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      • 09 Nov 2020
      • News

      Best Business Books 2020: Technology & innovation

      • October 2023 (Revised February 2024)
      • Case

      Loris

      By: Shunyuan Zhang, Das Narayandas, Stacy Straaberg and David Lane
      In December 2022, Loris’s executive team considered their go-to-market strategy. Loris was an artificial intelligence (AI) software startup for the customer service industry with two products on the market: 1) Agent Assist which provided customer service agents (CSAs)... View Details
      Keywords: Decisions; Growth and Development Strategy; Product Launch; Product Positioning; Business Strategy; Competitive Strategy; Business Startups; AI and Machine Learning; Applications and Software; Marketing Strategy; Sales; Technology Industry; United States
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      • March 2023
      • Case

      Moderna

      By: Marco Iansiti, Karim R. Lakhani, Hannah Mayer, Kerry Herman, Allison J. Wigen and Dave Habeeb
      This multimedia case follows the story of Moderna and its entry into vaccine development in the wake of the COVID-19 pandemic. In summer 2020, Stephane Bancel, CEO of biotech firm Moderna, faces several challenges as his company races to develop a vaccine for COVID-19.... View Details
      Keywords: Health Pandemics; Research and Development; Digital Transformation; Health Testing and Trials; Biotechnology Industry; Pharmaceutical Industry
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      • Web

      Navigating Your Worth: AI, Negotiations, and the Nature of Expertise - Course Catalog

      HBS Course Catalog Navigating Your Worth: AI, Negotiations, and the Nature of Expertise Course Number 1731 Associate Professor Zoe Cullen Professor of Management Practice Shikhar Ghosh Spring; Q3Q4; 3.0 credits 12 Sessions Project Course... View Details

        Paul Hamilton

        Paul studies the economic complements needed for firms to realize productivity gains from machine learning and artificial intelligence. These complements include data, human capital & skills, organizational processes, and business models. 
        View Details