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  • June 2024
  • Article

Oral History and Business History in Emerging Markets

By: Geoffrey Jones
This article describes the motivation, structure and use of the Creating Emerging Markets (CEM) oral history-based project at the Harvard Business School. The project consists of lengthy interviews with business leaders from emerging markets. By June 2024 183... View Details
Keywords: Emerging Economies; Oral History; Emerging Markets; Business History; Research
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Jones, Geoffrey. "Oral History and Business History in Emerging Markets." Investigaciones de historia económica 20, no. 2 (June 2024): 1–4.
  • September 2014 (Revised March 2015)
  • Case

Managing Multi-Media Audiences at WHDH (Boston)

By: Thales Teixeira and V. Kasturi Rangan
WHDH's Channel 7 News rose to the #1 position in Boston-area news broadcasting through its embrace of an innovative format and for affiliating with NBC. Since the early 2000s, however, other news programs had copied their format, and young audiences had begun to use... View Details
Keywords: Online News; Television Advertising; Attention Economics; Cross-media Efforts; Competition; Internet and the Web; Consumer Behavior; Organizational Change and Adaptation; Change Management; Marketing Strategy; Decision Choices and Conditions; Digital Marketing; Television Entertainment; Media and Broadcasting Industry; Boston
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Teixeira, Thales, and V. Kasturi Rangan. "Managing Multi-Media Audiences at WHDH (Boston)." Harvard Business School Case 515-037, September 2014. (Revised March 2015.)
  • May 2014
  • Case

Groupon, Inc.

By: Krishna G. Palepu, Blythe J. McGarvie and James Weber
Internet coupon site "Groupon" grew revenues rapidly and went public, but struggled to impress investors or operate profitably. Did it have a sustainable business model? Groupon sold coupons called Groupons which purchasers used to acquire goods or services at... View Details
Keywords: Accounting; Corporate Governance; Entrepreneurship; Financial Management; Financial Reporting; Financial Statements; Organizational Culture; Strategy; Web Services Industry; United States
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Palepu, Krishna G., Blythe J. McGarvie, and James Weber. "Groupon, Inc." Harvard Business School Case 114-038, May 2014.
  • January 2000 (Revised March 2004)
  • Case

Officenet (A): Making Entrepreneurship Work in Argentina

Describes the creation and financing of Officenet, an office supply distributor in Argentina. The company serves the business-to-business market through a catalog (combined with phone orders) and also through an Internet-based catalog. Officenet is a pioneer in both... View Details
Keywords: Internet and the Web; Entrepreneurship; Business Startups; Growth and Development Strategy; Consumer Products Industry; Consumer Products Industry; Argentina
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Kuemmerle, Walter, and William J. Coughlin Jr. "Officenet (A): Making Entrepreneurship Work in Argentina." Harvard Business School Case 800-238, January 2000. (Revised March 2004.)
  • January 2006 (Revised November 2007)
  • Compilation

Podcasting

By: Thomas R. Eisenmann and Kerry Herman
Profiles the nascent podcasting industry, based on a compilation of published articles. Describes factors driving industry growth, barriers to adoption, ecosystem roles, and potential business models. View Details
Keywords: Business Model; Communication Technology; Entrepreneurship; Industry Growth; Media; Internet and the Web; Technology Adoption; Media and Broadcasting Industry
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Eisenmann, Thomas R., and Kerry Herman. "Podcasting." Harvard Business School Compilation 806-109, January 2006. (Revised November 2007.)
  • 30 Apr 2013
  • First Look

First Look: April 30

and its implied elasticities are in the ballpark of a range of micro estimates. We find industrial policy subsidizing either the R&D or the continued operation of incumbents reduces growth and welfare. For example, a subsidy to... View Details
Keywords: Sean Silverthorne
  • June 2023
  • Teaching Note

Connecting Students in Chattanooga (A) and (B)

By: Jan W. Rivkin
Teaching Note for HBS Case Nos. 722-449 and 722-451. As this case opens, it is the spring of 2020 in Chattanooga. COVID-19 has hit, public schools have closed their buildings, remote learning has begun, and more than 28,000 schoolkids lack the high-quality Internet... View Details
Keywords: K-12 Education; Pandemic; COVID-19; Accessibility; Education; Urban Development; Wealth and Poverty; Internet and the Web; Information Infrastructure; Education Industry; Tennessee
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Rivkin, Jan W. "Connecting Students in Chattanooga (A) and (B)." Harvard Business School Teaching Note 723-458, June 2023.
  • October 2011 (Revised September 2014)
  • Case

Music and the (Real) World: Thirty Years of MTV

By: Mukti Khaire and Eleanor Kenyon
The case is useful for teaching students the structure of creative industries - especially fashion - and the issues to consider when attempting disruptive innovation and entrepreneurship in these industries. View Details
Keywords: Industry Structures; Entrepreneurship; Disruptive Innovation; Internet and the Web; Networks
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Khaire, Mukti, and Eleanor Kenyon. "Music and the (Real) World: Thirty Years of MTV." Harvard Business School Case 812-041, October 2011. (Revised September 2014.)
  • June 2007 (Revised January 2008)
  • Case

BBC Worldwide: Global Strategy

By: John A. Quelch and Carin-Isabel Knoop
In January 2007, John Smith, chief executive officer of BBC Worldwide (BBC WW), the commercial arm of the British Broadcasting Corporation (BBC), was preparing to meet with his senior managers to discuss BBC WW's global strategy options. BBC WW exploited and exported... View Details
Keywords: Global Strategy; Brands and Branding; Marketing Channels; Expansion; Internet; Media and Broadcasting Industry; Great Britain
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Quelch, John A., and Carin-Isabel Knoop. "BBC Worldwide: Global Strategy." Harvard Business School Case 507-034, June 2007. (Revised January 2008.)
  • June 2001 (Revised March 2003)
  • Case

Alibris (A)

By: Andrew P. McAfee and Kerry Herman
Alibris is an Internet-era company providing search and fulfillment services for hard-to-find (rare, used, and out-of-print) books. At the time of the case, the company had made decisions to change its revenue model, to become involved in the fulfillment process for... View Details
Keywords: Internet and the Web; Service Delivery; Applications and Software; Problems and Challenges; Books; Service Industry
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McAfee, Andrew P., and Kerry Herman. "Alibris (A)." Harvard Business School Case 601-111, June 2001. (Revised March 2003.)
  • August 2015 (Revised December 2016)
  • Case

Apple Pay

By: Sunil Gupta, Shelle Santana and Margaret L. Rodriguez
On September 9, 2014, in front of a packed audience in Cupertino, CA, Tim Cook, the chief executive officer of Apple, announced the much anticipated launch of Apple Pay. "Our vision is to replace this [wallet] and we are going to start with payments." Cook then invited... View Details
Keywords: Technology; Digital Services And Strategy; Launch; Mobile; Mobile Payments; Apple; Payments; Smartphone; Apple Pay; Eddy Cue; Jennifer Bailey; iOS; Iphone; Marketing; Product; Mobile and Wireless Technology; Product Launch; Finance; Credit Cards; Technology Industry; Technology Industry; United States; United Kingdom
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Gupta, Sunil, Shelle Santana, and Margaret L. Rodriguez. "Apple Pay." Harvard Business School Case 516-027, August 2015. (Revised December 2016.)
  • December 2001
  • Case

Dairy.com

By: Ray A. Goldberg and James M Beagle
Dairy.com's ecommerce exchange attempts to provide value to the dairy industry through price discovery mechanisms. View Details
Keywords: Food; Innovation and Invention; Business Strategy; Technology Adoption; Internet and the Web; Price; Value Creation
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Goldberg, Ray A., and James M Beagle. "Dairy.com." Harvard Business School Case 902-415, December 2001.
  • March 2000 (Revised April 2004)
  • Case

VacationSpot.com & Rent-A-Holiday: Negotiating a Trans-Atlantic Merger of Start-Ups

Describes a potential trans-Atlantic merger between two young companies in the Internet space. VacationSpot.com, based in Seattle, and Rent-A-Holiday, based in Brussels, both offer online listings and reservations for independent leisure lodging (i.e., villas,... View Details
Keywords: Negotiation; Valuation; Internet and the Web; Mergers and Acquisitions; Business Startups; Cross-Cultural and Cross-Border Issues; Travel Industry; United States; Brussels
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Kuemmerle, Walter, and William J. Coughlin Jr. "VacationSpot.com & Rent-A-Holiday: Negotiating a Trans-Atlantic Merger of Start-Ups." Harvard Business School Case 800-334, March 2000. (Revised April 2004.)
  • January 2000 (Revised October 2001)
  • Case

@Hoc: Leveraging Israeli Technology in the United States

Describes @Hoc, an idea for an Internet software company, developed by two HBS MBA 1999 graduates, Guy Miasnik and Ly Tran. @Hoc's software, loaded into a browser, enables instant, context-sensitive information retrieval and shopping. @Hoc's R&D team is located in... View Details
Keywords: Geographic Location; Internet and the Web; Applications and Software; Financing and Loans; Business Startups; Information Technology Industry; Israel; Boston
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Kuemmerle, Walter, and William J. Coughlin Jr. "@Hoc: Leveraging Israeli Technology in the United States." Harvard Business School Case 800-264, January 2000. (Revised October 2001.)
  • January 2009 (Revised March 2009)
  • Case

A Chinese Start-up's Midlife Crisis: 99Sushe.com

By: William C. Kirby, F. Warren McFarlan and Tracy Manty
Now into their third year at the helm of an Internet start-up in China, Ken Pao and Bill Li were managing a totally different company (with a new name) from the one they first founded in 2006. Having changed their business model from a social networking site to an... View Details
Keywords: Business Growth and Maturation; Business Model; Games, Gaming, and Gambling; Entrepreneurship; Venture Capital; Investment Funds; Organizational Change and Adaptation; Entertainment and Recreation Industry; China
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Kirby, William C., F. Warren McFarlan, and Tracy Manty. "A Chinese Start-up's Midlife Crisis: 99Sushe.com." Harvard Business School Case 309-060, January 2009. (Revised March 2009.)
  • January 1999 (Revised March 2004)
  • Case

Mobile Communications Tokyo, Inc.

Describes a young Japanese telecommunications equipment and software company. The founder and president, Hatsuhiro Inoue, has just seen revenues double over the last two years and expects further rapid growth. The company currently has three product lines:... View Details
Keywords: Growth Management; Initial Public Offering; Financial Markets; Telecommunications Industry; Tokyo; United States
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Kuemmerle, Walter. "Mobile Communications Tokyo, Inc." Harvard Business School Case 899-077, January 1999. (Revised March 2004.)
  • November 2000 (Revised July 2001)
  • Case

Intuit QuickBooks

By: Rajiv Lal and Punima P Kochikar
Internet QuickBooks, a successful product with a strong brand and an 85% share of retail sales, was faced with the challenge of meeting market growth expectations in a mature, slowing market segment. Generating recurring revenues by providing value-added online... View Details
Keywords: Budgets and Budgeting; Decisions; Growth and Development; Brands and Branding; Market Participation; Problems and Challenges; Internet and the Web; Value; Web Services Industry
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Lal, Rajiv, and Punima P Kochikar. "Intuit QuickBooks." Harvard Business School Case 501-054, November 2000. (Revised July 2001.)
  • 21 Jan 2020
  • Research & Ideas

Lessons for Retailers from the Rebirth of Indie Bookstores

business,” he says. “I embed myself into an industry for multiple years to understand the nuances of what’s happening, and I try to uncover unexpected patterns that can be difficult to predict using traditional statistical models.” Three... View Details
Keywords: by Michael Blanding; Entertainment & Recreation
  • May 2009 (Revised July 2011)
  • Case

Daqi

By: Robert C. Pozen, Richard Franklyn Armbrust and Ziquan Zhang
In 2008, Daqi was one of the largest Internet portals for user-generated content and the leading word-of-mouth marketing provider in China. Grace Zhou, Daqi's CEO, was contemplating the risks and benefits of expanding Daqi's services into three new content areas—news,... View Details
Keywords: Information Publishing; Growth and Development Strategy; Risk Management; Marketing; Business and Government Relations; Expansion; Internet; Information Industry; China
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Pozen, Robert C., Richard Franklyn Armbrust, and Ziquan Zhang. "Daqi." Harvard Business School Case 309-113, May 2009. (Revised July 2011.)
  • 15 Apr 2002
  • Research & Ideas

In the Virtual Dressing Room Returns Are A Real Problem

Many distinctive aspects of the textile and apparel industries present challenges to implementing electronic commerce. First, and perhaps most important, is the difficulty of accurately characterizing the product online. Many of the... View Details
Keywords: by Jan Hammond & Kristin Kohler; Apparel & Accessories; Fashion; Consumer Products; Manufacturing; Retail
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