Filter Results:
(737)
Show Results For
- All HBS Web
(4,267)
- People (35)
- News (1,630)
- Research (737)
- Events (1)
- Multimedia (55)
- Faculty Publications (158)
Show Results For
- All HBS Web
(4,267)
- People (35)
- News (1,630)
- Research (737)
- Events (1)
- Multimedia (55)
- Faculty Publications (158)
Sort by
- January 2019 (Revised February 2024)
- Teaching Note
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
By: Ayelet Israeli
Teaching Note for HBS No. 519-011. As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a... View Details
Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Consumer Behavior; Social Media; E-commerce
- 23 Jan 2008
- First Look
First Look: January 23, 2008
replicate CIMIT at other locations around the globe. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=608036 Corporate Responsibility & Community Engagement at the Tintaya Copper Mine (A) Harvard... View Details
Keywords: Martha Lagace
- 05 May 2022
- HBS Case
College Degrees: The Job Requirement Companies Seek, but Don't Really Need
hiring credentials and softening their degree requirements, Groysberg says. “How to find and hire talented workers needs to be rethought by corporate leaders,” says Groysberg, who co-wrote the note with HBS case writers Sarah Mehta,... View Details
Keywords: by Jay Fitzgerald
- 26 Jan 2009
- Research & Ideas
Where is Home for the Global Firm?
homegrown companies. But all that is changing as firms shape and adapt to global markets. Says HBS professor Mihir A. Desai, "The defining characteristics of what makes a firm belong to a country—where it is incorporated, where it is... View Details
Keywords: by Martha Lagace
- March 2023 (Revised June 2023)
- Teaching Note
Ransomware Attack at Springhill Medical Center
By: Suraj Srinivasan and Li-Kuan (Jason) Ni
Teaching Note for HBS Case No. 123-065. In July, 2019, Springhill Medical Center (“SMC”) in Mobile, Alabama fell prey to a malicious ransomware attack that crippled the hospital’s internal network systems and public-facing web page. While the hospital rushed to... View Details
Keywords: Disruption; Communication; Communication Strategy; Decision Making; Decision Choices and Conditions; Judgments; Corporate Accountability; Corporate Disclosure; Corporate Governance; Governance Controls; Policy; Employees; News; Cybersecurity; Digital Strategy; Information Infrastructure; Information Management; Internet and the Web; Crisis Management; Business or Company Management; Resource Allocation; Risk Management; Negotiation Tactics; Failure; Business and Stakeholder Relations; Attitudes; Behavior; Perception; Reputation; Trust; Public Opinion; Social Issues; Health Industry; Alabama; United States
- 03 Jan 2007
- First Look
First Look: January 3, 2007
organization in China. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=207057 Japan Communications, Inc. Harvard Business School Case 805-119 In 2001, Seiji Frank Sanda is facing his worst crisis since founding Japan View Details
Keywords: Sean Silverthorne
- 17 Jan 2020
- In Practice
6 Traits That Set Top Business Leaders Apart
clarify the complex "They can communicate very clearly and succinctly—usually with short words and short sentences—and even on complex issues. They've developed the skills necessary to really get to the heart of things." Joseph L.... View Details
Keywords: by Danielle Kost
- 14 Jan 2008
- Research & Ideas
Mapping Polluters, Encouraging Protectors
stakeholder interest. For instance, which companies and industries attract more attention from stakeholders? Which communities are particularly interested in the environmental performance and activities of local companies? Taking Action... View Details
- 13 Mar 2023
- Research & Ideas
What Would It Take to Unlock Microfinance's Full Potential?
for solutions to make the next generation of microfinance tools even more transformative. The HBS Alumni Bulletin recently talked to them about their research. “Around 2005 and 2010, some large-scale, randomized control studies started to... View Details
- 26 Oct 2022
- Research & Ideas
How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)
suggests that the effect translates to an average of $10,000 over an average six-year-career influencer. “If consumers aren’t perceiving social influencers as trustworthy and authentic, much of their marketing effort might not lead to a desired outcome.” Zhang and... View Details
- 25 Aug 2014
- HBS Case
Starbucks Reinvented
comfort, connection, and respect for its product and the communities Starbucks serves. CEO Howard Schultz has reignited Starbucks with innovative new offerings and by refocusing workers on the company's core values.Photo: iStockPhoto So... View Details
- 19 Apr 2011
- First Look
First Look: April 19
the right questions. The challenge lies in being able to step back, reflect, and ask the key questions that are critical to your performance and your organization's effectiveness. In What to Ask the Person in the Mirror, HBS professor and... View Details
Keywords: Sean Silverthorne
- 09 Jul 2020
- Research & Ideas
It’s Time to Reset Decision-Making in Your Organization
insights and practices as pandemic recovery plans are developed. Consider these five elements of organizational decision-making: information gathering; strategy; combining long-term thinking with short-term actions; clear communication... View Details
Keywords: by Boris Groysberg and Sarah Abbott
- 01 Feb 2011
- First Look
First Look: Feb. 1
event: gaining endorsement of the startup's technology standard, openly developing the startup's technology within the community (but not necessarily gaining endorsement), simply attending physical meetings of the community, and having... View Details
- 09 Nov 2010
- First Look
First Look: November 9, 2010
Ontological Leadership Course. 4. Provide participants an opportunity to create a community of scholars, educators, and practitioners to advance the Ontological Leadership Project. 5. Inquire into the next research frontier for the... View Details
Keywords: Sean Silverthorne
- 21 Dec 2010
- First Look
First Look: December 21
the period from 1996 to 2005 to test the hypothesized relationships. How Managers Use Multiple Media: Discrepant Events, Power and Timing in Redundant Communication Authors:P.M. Leonardi, T.B. Neeley, and E.M. Gerber... View Details
- 16 Jul 2012
- Research & Ideas
Are You a Strategist?
advantage. It also made it very easy for leaders to think of strategy solely as an analytical exercise. "If we're being honest, I was part of the problem," Montgomery says. Montgomery and fellow HBS professor Michael Porter—who is... View Details
Keywords: by Carmen Nobel
- February 2017
- Teaching Note
The Tate's Digital Transformation
By: Jill Avery
John Stack was the visionary Head of Digital Transformation at the Tate, a collection of four major art galleries in the UK, including Tate Modern, the most visited gallery devoted to modern and contemporary art in the world. Stack was the architect of the Tate’s... View Details
Keywords: Digital; Ecommerce; Experience; Customer Experience; Customer Relationship Management; Channel Management; Museums; Arts Marketing; Nonprofit; Marketing; Marketing Channels; Marketing Strategy; Customer Focus and Relationships; Digital Marketing; Digital Strategy; Social Media; E-commerce; Entertainment and Recreation Industry; Fine Arts Industry; England; United Kingdom; Europe
- September 2023 (Revised May 2025)
- Teaching Note
On
By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader, Jordan Mitchell and Karen Elterman
Teaching Note for "On," HBS Case No. 723-430. On is a premium performance running shoe company founded in Switzerland in 2010. The company rapidly gained traction through its unique CloudTec cushioning technology, its innovative midsole plate called the Speedboard, and... View Details
Keywords: Brands and Branding; Business Growth and Maturation; Business Model; Business Startups; Business Strategy; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customer Focus and Relationships; Customer Satisfaction; Digital Marketing; Disruptive Innovation; Distribution Channels; Entrepreneurship; Environmental Sustainability; Global Strategy; Initial Public Offering; Innovation and Invention; Innovation Strategy; Market Entry and Exit; Marketing Strategy; Product Design; Product Development; Product Marketing; Social Media; Strategy; Supply Chain Management; Technological Innovation; Apparel and Accessories Industry; Consumer Products Industry; Manufacturing Industry; Retail Industry; Sports Industry; Europe; Germany; Switzerland; United States
- 16 May 2023
- In Practice
After Silicon Valley Bank's Flameout, What's Next for Entrepreneurs?
crisis. In addition to the operational learnings around banking and ensuring not all of their cash is in one vulnerable place, it was a big wake-up call for many founders in terms of how they do everything to keep their cool with employees, investors, customers, and... View Details