Event Management - Publications - Faculty & Research

28 Nov 2007
Research & Ideas

B2B Branding: Does it Work?

enterprise customers. They cannot do so economically using the traditional direct sales force. Second, if left unattended, individual managers will each do their own ad hoc marketing. The result will be a hodgepodge of corporate logos,... View Details

Keywords: by John Quelch; Consumer Products

11 Mar 2019
Research & Ideas

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

efforts in two recent cases, “The Brand Management of Places” and “Israel at 70: Is it Possible to (re)Brand a Country?” Success without a roadmap Government and business leaders hoping to shift the conversation about their regions might... View Details

Keywords: by Danielle Kost; Tourism

19 Mar 2014
Research & Ideas

A Brand Manager’s Guide to Losing Control

"The feeling that nobody's listening or responding is very frustrating," Avery says. "If social media managers can cut down a company's response time, then they can improve a brand's reputation by quickly turning negative... View Details

Keywords: by Carmen Nobel; Advertising

17 Aug 2010
First Look

First Look: August 17

PublicationsAn Investigation of Earnings Management through Marketing Actions Authors:Craig J.Chapman, Thomas J. Steenburgh Publication:Management Science (forthcoming) Abstract Prior research hypothesizes that View Details

Keywords: Martha Lagace

14 Feb 2012
First Look

First Look: February 14

creating psychological safety, and overcoming defensive interpersonal dynamics that inhibit the sharing of ideas. Further, they can use practical management strategies to help organizations realize the benefits inherent in both success... View Details

Keywords: Carmen Nobel

09 May 2011
Research & Ideas

Moving From Bean Counter to Game Changer

complicated high-risk operations. In discussing the March earthquake/tsunami disaster in Japan (a "Black Swan" event, as risk managers call any surprise event that has a major impact and is rationalized by... View Details

Keywords: by Kim Girard; Banking

28 Aug 2006
Research & Ideas

Online Match-Making with Virtual Dates

"Improving Online Dating with Virtual Dates." Frost, now at Boston University, wrote her PhD dissertation at MIT's Media Lab on the topic, discussing the broader issues of impression formation, navigating options, managing... View Details

Keywords: by Martha Lagace; Publishing

25 Jan 2010
Research & Ideas

A Macroeconomic View of the Current Economy

If they didn't understand it already, executives and corporate managers have learned one huge lesson over the past couple of years: macroeconomics matters. Interest rates. Exchange rates. Trade deficits. The Gross Domestic Product.... View Details

Keywords: by Sean Silverthorne

06 Mar 2006
Research & Ideas

Four Strategies for Making Concessions

Most people understand that negotiation is a matter of give-and-take: You have to be willing to make concessions to get concessions in return. But the process of making concessions is easier said than done. Consider how events unfolded in... View Details

Keywords: by Deepak Malhotra

10 Feb 2009
First Look

First Look: February 10, 2009

approaches. Finally, the paper reviews the potential role of regional cooperation in mitigating conflict. Download the paper: http://www.hbs.edu/research/pdf/09-086.pdf An Ounce of Prevention: The Power of Public Risk Management in... View Details

Keywords: Martha Lagace

24 Jan 2011
HBS Case

Terror at the Taj

donates a small portion of their salary to a pool that can be drawn on in the event a colleague suffers an accident or other significant personal setback. To date, Deshpandé has taught the case in the School's Owner/President View Details

Keywords: by Julia Hanna; Accommodations

10 Dec 2009
Working Paper Summaries

State Owned Entity Reform in Absence of Privatization: Reforming Indian National Laboratories and Role of Leadership

Keywords: by Prithwiraj Choudhury & Tarun Khanna

16 Dec 2022
Research & Ideas

Why Technology Alone Can't Solve AI's Bias Problem

efficacy of algorithms, the researchers set up an online experiment with more than 1,000 participants who were told to imagine they were employers hiring on TaskRabbit for one of three jobs—shoppers, event staffers, or moving workers. The... View Details

Keywords: by Michael Blanding; Technology

September 2019 (Revised September 2019)
Case

Facebook Fake News in the Post-Truth World

By: John R. Wells, Carole A. Winkler and Benjamin Weinstock

In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake... View Details

Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Information Infrastructure; Valuation; Advertising Industry; Communications Industry; Entertainment and Recreation Industry; Information Industry; Information Technology Industry; Journalism and News Industry; Media and Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia

Citation

Educators

Purchase

07 Oct 2014
First Look

First Look: October 7

Publications October 2014 Management Science Looking Across and Looking Beyond the Knowledge Frontier: Intellectual Distance and Resource Allocation in Science By: Boudreau, Kevin J., Eva Guinan, Karim Lakhani, and Christoph Riedl... View Details

Keywords: Sean Silverthorne

30 Oct 2012
First Look

First Look: October 30

firms. However, once a lawsuit-triggering event like an accounting restatement, missing management guidance, or a sharp stock price decline occurs, there is no difference in the litigation rates between a... View Details

Keywords: Sean Silverthorne

12 Sep 2017
First Look

First Look at New Research and Ideas, September 12, 2017

https://www.hbs.edu/faculty/Pages/item.aspx?num=53200 September–October 2017 Harvard Business Review Managing Our Hub Economy: Strategy, Ethics, and Network Competition in the Age of Digital Superpowers By: Iansiti, Marco, and Karim R.... View Details

Keywords: Carmen Nobel

04 Aug 2011
What Do You Think?

How Dangerous Is Common Sense to Managers?

systems may, in some cases, eliminate the need to predict the future by allowing managers to respond only to events that have just occurred. A variation on this was proposed years ago by Henry Mintzberg in... View Details

Keywords: by James Heskett

14 May 2008
Research & Ideas

Getting Down to the Business of Creativity

in captivity? Three professors in Harvard Business School's Entrepreneurial Management unit who focus on the study of creativity recognize the romantic allure of believing it's a rare quality bestowed on a chosen few, but all agree that... View Details

Keywords: by Julia Hanna; Retail; Apparel & Accessories; Fashion; Entertainment & Recreation

24 Jul 2018
First Look

New Research and Ideas, July 24, 2018

to change your life. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54720 in press Health Care Management Review Innovation Contest: Effect of Perceived Support for Learning on Participation By: Jung, Olivia S., Andrea... View Details

Keywords: Dina Gerdeman

Publications