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  • November 2020
  • Teaching Note

DayTwo: Going to Market with Gut Microbiome

By: Ayelet Israeli
Teaching Note for HBS Case No. 519-010. DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals.... View Details
Keywords: Start-up Growth; Startup; Positioning; Targeting; Go To Market Strategy; B2B Vs. B2C; B2B2C; Health ＆ Wellness; AI; Machine Learning; Female Ceo; Female Protagonist; Science-based; Science And Technology Studies; Ecommerce; Applications; DTC; Direct To Consumer Marketing; US Health Care; ＂USA,＂; Innovation; Pricing; Business Growth; Segmentation; Distribution Channels; Growth and Development Strategy; Business Startups; Science-Based Business; Health; Innovation and Invention; Marketing; Information Technology; Business Growth and Maturation; E-commerce; Applications and Software; Health Industry; Technology Industry; Insurance Industry; Information Technology Industry; Food and Beverage Industry; Israel; United States
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  • January 2019 (Revised February 2024)
  • Teaching Note

Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

By: Ayelet Israeli
Teaching Note for HBS No. 519-011. As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a... View Details
Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Consumer Behavior; Social Media; E-commerce
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  • 31 Jul 2012
  • First Look

First Look: July 31

121-year old mission-driven organization for a world of accelerating digital convergence and decreasing magazine sales. Historically a proponent of evolutionary change, he is considering a radical move: creating a senior management position responsible for View Details
Keywords: Carmen Nobel
  • January 2025
  • Case

Apax Partners: Deciding Whether to Bid for Trader Corp.

By: Benjamin C. Esty and Edward A. Meyer
Apax Partners’ investment committee was schedule to meet on March 21, 2011, to decide whether to invest in Trader Corporation, a Canadian classified advertising business for used automobiles with both print (magazines) and digital (website) distribution. What made this... View Details
Keywords: Value Creation; Network Effects; Private Equity; Growth Management; Digital Marketing; Business Strategy; Competitive Advantage; E-commerce; Valuation; Competition; Digital Platforms; Digital Strategy; Digital Transformation; Transition; Investment; Risk and Uncertainty; Advertising Industry; Auto Industry; Information Industry; Canada; United Kingdom; New York (state, US); New York (city, NY)
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  • 22 Feb 2011
  • Research & Ideas

The Most Important Management Trends of the (Still Young) Twenty-First Century

survivors, the future of e-commerce and other info tech industries seemed perilous. BusinessWeek.com recently ranked Amazon #6 in its annual list of most innovative companies; four of the other five are internet or computer businesses. In... View Details
Keywords: by Sean Silverthorne
  • 29 Jan 2014
  • Research & Ideas

Super Bowl Ads for Multitaskers

uses volunteers to analyze what users do online—what websites they visit, how long they stay there, and, for the top 100 e-commerce sites, what specific products they purchase. By putting together the two databases—combining more than... View Details
Keywords: by Michael Blanding; Advertising; Sports
  • 20 Nov 2000
  • Research & Ideas

Moving from Supply Chains to Supply Networks

Here, we explore how to apply the principles in the new economy, which includes e-commerce and new supply chains that have been created as a result of technological change. We also discuss the changing role of intermediaries, as well as... View Details
Keywords: by Staff
  • 08 Mar 2011
  • First Look

First Look: March 8

Moneybookers Limited, one of the top three e-payment solution providers in Europe. However, approximately 70% of Moneybookers revenues were related to transactions from online gaming sites (down from 100% in 2002). Although the thesis was that View Details
Keywords: Sean Silverthorne
  • 05 Aug 2014
  • First Look

First Look: August 5

step down from the board. At the same time, Alibaba, the giant Chinese e-commerce company of which Yahoo! owned a sizable stake, was widely expected to go public in the near future. What should Clairemont Capital do with its investment in... View Details
Keywords: Sean Silverthorne
  • 10 Jun 2002
  • Research & Ideas

Reinventing the Industrial Giant

manner of Dell and Cisco. Because the majority of these transformations are ongoing, the ultimate success or failure of these undertakings is difficult to evaluate. General Motors, for example, is attempting to rehaul its business in four major ways. The first is the... View Details
Keywords: by Nitin Nohria, Davis Dyer & Frederick Dalzell; Manufacturing
  • September 2017
  • Teaching Note

Dick's Sporting Goods

By: Jose B. Alvarez and Matthew G. Preble
This is the teaching note to accompany Rajiv Lal, Jose B. Alvarez, and Matthew G. Preble, “Dick’s Sporting Goods,” HBS No. 517-007 (Boston, Massachusetts: Harvard Business School Publishing, 2017). View Details
Keywords: Sporting Goods; Retail; Employees; Growth and Development Strategy; Growth Management; Product Marketing; Demand and Consumers; Consumer Behavior; Product; Service Delivery; Service Operations; Partners and Partnerships; Business Strategy; Competition; Corporate Strategy; Expansion; Internet and the Web; E-commerce; Retail Industry; United States; Pennsylvania
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  • 17 Mar 2015
  • First Look

First Look: March 17

positioned for growth, but the company is struggling to execute efficiently, and senior managers are torn about a key decision: whether to go into e-commerce or not. Purchase this case:... View Details
Keywords: Sean Silverthorne
  • January 2024
  • Case

ECOALF: Fashion for the Future

By: Elizabeth A. Keenan, Diego Aparicio, Carlota Moniz and María José Satrústegui
ECOALF, a Spanish fashion brand and sustainability pioneer, aimed to tackle the industry's challenges of excessive consumption and production. The brand's mission was to create timeless apparel exclusively from recycled and eco-responsible materials, matching the... View Details
Keywords: Business Growth and Maturation; Business Model; Decisions; Business Earnings; Profit; Growth and Development Strategy; Communication Intention and Meaning; Values and Beliefs; Mission and Purpose; Competition; Climate Change; Environmental Sustainability; Social Marketing; Marketing Channels; E-commerce; Corporate Social Responsibility and Impact; Fashion Industry; Spain; Germany; Italy; Europe; United States
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  • 19 Jun 2018
  • First Look

New Research and Ideas, June 19, 2018

Can companies bet that a reunion would last? Purchase this case:https://hbsp.harvard.edu/product/717035-PDF-ENG Harvard Business School Case 518-056 Amazon Buys Whole Foods The June 2017 news that e-commerce giant Amazon was paying $13.7... View Details
Keywords: Dina Gerdeman
  • November 2024 (Revised July 2025)
  • Case

Polish Agro: Where Do We Grow From Here?

By: Willy C. Shih, Lena Duchene and Daniela Beyersdorfer
By July 2024, Polish Agro had grown into one of Poland’s fastest-growing agribusinesses, with €230 million in revenue, 82 employees, and operations across Northern Poland. The company supported farmers with essential agricultural inputs like fertilizers and seeds,... View Details
Keywords: Plant-Based Agribusiness; Distribution; Volatility; Customer Focus and Relationships; Customer Value and Value Chain; Climate Change; Environmental Regulation; Profit; Trade; Digital Strategy; Innovation Strategy; Crisis Management; Growth and Development Strategy; Resource Allocation; Advertising; Brands and Branding; E-commerce; Business and Community Relations; Networks; Adaptation; Adoption; Competitive Advantage; Business Model; Health Pandemics; War; Agriculture and Agribusiness Industry; Europe; Poland
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  • 2024
  • Book

The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create

By: Steve Kaczynski and Scott Duke Kominers
We demystify the coming digital revolution, showing how NFTs will transform our online and offline interactions.

NFTs aren’t just pictures on the internet, or a fad that has come and gone. Rather, they’re a new technology for creating digital assets and... View Details
Keywords: Economic Systems; Microeconomics; Entrepreneurship; Cultural Entrepreneurship; Information Technology; Innovation and Invention; Innovation Strategy; Digital Platforms; Digital Strategy; Digital Transformation; Internet and the Web; Technology Adoption; Marketing; Marketing Strategy; Product Marketing; Product Positioning; Markets; E-commerce; Market Design; Value; Customer Value and Value Chain; Collaborative Innovation and Invention; Innovation and Management; Organizational Structure; Customer Ownership; Ownership; Advertising Industry; Communications Industry; Computer Industry; Consumer Products Industry; Fashion Industry; Information Technology Industry; Media and Broadcasting Industry; Technology Industry; Web Services Industry
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  • 02 Jun 2003
  • Research & Ideas

Why Have Marketers Ignored America’s Man-of-Action Hero?

most potent and vital exemplars of the man-of-action hero, beginning with Sam Walton, Lee Iacocca, and Steve Jobs, then Ted Turner and Phil Knight, and then the dozens of celebrated e-commerce heroes who would destroy and reinvent the... View Details
Keywords: by Manda Salls
  • January 2025 (Revised April 2025)
  • Case

Mercado Libre: The Best Is Yet to Come

By: Krishna G. Palepu, Fernando Fragueiro, Carla Larangeira and Mariana Cal
In 2024, Marcos Galperín, CEO and co-founder of Mercado Libre, reflected on its 25-year rise as Latin America’s largest marketplace, fintech leader, and most valuable public company. With operations spanning 18 countries and a robust ecosystem combining e-commerce,... View Details
Keywords: Entrepreneurship; Multinational Firms and Management; Recruitment; Compensation and Benefits; Innovation Leadership; Innovation Strategy; Leadership Style; Business or Company Management; Management Practices and Processes; Management Succession; E-commerce; Emerging Markets; Distribution; Logistics; Organizational Culture; Organizational Design; Business Strategy; Competition; Growth and Development Strategy; Corporate Strategy; Technology Industry; Financial Services Industry; Retail Industry; Latin America; Mexico; Brazil; Argentina
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  • 11 Apr 2000
  • Research & Ideas

Financial Services 24/7

Juno Online Services in an effort to attract more clients, and it is banking on retaining customers by offering benefits such as discounts when using a Wingspanbank credit card at certain e-commerce sites. At first glance Wingspanbank... View Details
Keywords: by Susan Young
  • 14 Oct 2002
  • Research & Ideas

The Widening Rift Between Corporations and Society

dropped from profitable federations. Q: You have written that e-commerce in the recent boom years failed "not because it wasn't revolutionary, but because it wasn't revolutionary enough." In your view, there is "truly... View Details
Keywords: by Martha Lagace

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