Publications

Publications

Filter Results: (1,754) Arrow Down
Filter Results: (1,754) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 18 of 1,754 Results →

    Magie Cheng

    Mengjie (Magie) Cheng is a Ph.D. student in Marketing at Harvard Business School. She received her B.S. in Finance from Chu Kochen Honors College at Zhejiang University and M.S. in Management Science and... View Details
    • 01 Nov 2012
    • HBS Seminar

    Joel Waldfogel, University of Minnesota

    • June 2019 (Revised February 2020)
    • Case

    Eric Hawkins Leading Agile Teams @ Digitally-Born AppFolio (A)

    By: Tsedal Neeley, Paul Leonardi and Michael Norris
    Eric Hawkins, director of engineering at AppFolio—a digital technology firm that offered cloud-based business software to small and medium sized companies—was shocked by an unusual request from his senior leadership team. Could Hawkins and one of his agile teams build... View Details
    Keywords: Values; Agile; Vision; Corporate Culture; Leadership; Values and Beliefs; Organizational Culture; Decision Choices and Conditions; Digital Transformation; Technology Industry; United States; California
    Related
    • March 2022 (Revised July 2022)
    • Teaching Note

    Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences

    By: Jill Avery
    Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details
    Keywords: Brand Management; Virtual Reality; Augmented Reality; B2B; E-commerce; Technology Platform; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Digital Marketing; Internet and the Web; Growth Management; Customer Relationship Management; Customer Value and Value Chain; Social Media; Applications and Software; Digital Platforms; Advertising Industry; United States
    Related
    • August 2001 (Revised March 2003)
    • Case

    PassAct, Inc.

    PassAct is a virtual distributor for high-tech R&D components and products, taking orders from researchers within companies, passing them on to appropriate suppliers, and monitoring fulfillment. Customers order from a Web-based catalog with built-in work-flow... View Details
    Keywords: Internet and the Web; Order Taking and Fulfillment; Web Services Industry
    Related
    • 12 Oct 2022
    • Video

    James Mickens: Why All Data Science is Political

    • June 2020
    • Case

    RBC: Transforming Transformation (A)

    By: Ethan Bernstein, Francesca Gino and Aldo Sesia
    In 2017, the Royal Bank of Canada (RBC), a Canadian financial icon, mandated a swat team of “enablers of collaboration” (their job description) to support the personal and commercial bank in the enterprise-wide RBC Cultural Transformation initiative. Historically,... View Details
    Keywords: Service Delivery; Information Technology; Transformation; Change Management; Collaborative Innovation and Invention; Innovation and Management; Decision Making; Human Resources; Management Systems; Organizational Design; Organizational Structure; Groups and Teams; Management Teams; Banking Industry; Financial Services Industry; Canada
    Related
    • 04 Jun 2018
    • Research & Ideas

    Think of it as Professors in Cars Having Coffee

    Oberholzer-Gee: “One of the fascinating things about newspaper economics is that, if you could magically jump into an all-digital future, you actually don’t need that big of an audience in order to survive.” Working Knowledge sat down... View Details
    Keywords: by Sean Silverthorne; Education; Entertainment & Recreation
    • 11 Feb 2015
    • HBS Seminar

    EVENT POSTPONED - Ohad Barzilay, Tel Aviv University

    • September 2019 (Revised September 2019)
    • Case

    Facebook Fake News in the Post-Truth World

    By: John R. Wells, Carole A. Winkler and Benjamin Weinstock
    In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake... View Details
    Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Information Infrastructure; Valuation; Advertising Industry; Communications Industry; Entertainment and Recreation Industry; Information Industry; Information Technology Industry; Journalism and News Industry; Media and Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia
    Related
    • 15 Oct 2014
    • Research & Ideas

    Apple Pay’s Technology Adoption Problem

    Apple has its work ahead in convincing thoughtful and potentially skeptical customers," says Edelman. On With The Show Reports say Apple will roll out the digital payment service later this week, with... View Details
    Keywords: by Dina Gerdeman; Technology; Retail
    • 29 Jan 2013
    • First Look

    First Look: Jan. 29

    Abstract The ongoing fragmentation of work has resulted in a narrowing of tasks into smaller pieces that can be sent outside the organization and, in many instances, around the world. This trend is shifting the boundaries of organizations... View Details
    Keywords: Sean Silverthorne
    • 05 Feb 2001
    • Research & Ideas

    The Ten Deadly Mistakes of Wanna-Dots

    Then hand over the technical work to them (that way nobody inside has to learn anything new) but refuse to take their advice about how the site should look (after all, you're the industry experts). Use more than one vendor—so you can have... View Details
    Keywords: by Rosabeth Moss Kanter
    • 21 Aug 2000
    • Research & Ideas

    Inside the OR: Disrupted Routines and New Technologies

    specialized arena of MICS, but can be applied, they write, to technologies of a much broader scope, such as enterprise resource planning (ERP) systems in manufacturing, or interactive software tools that continue to revolutionize the way we View Details
    Keywords: by Hilah Geer
    • 13 May 2019
    • News

    The Industrialist's Dilemma: Hubert Joly, Chairman and CEO of Best Buy

    • March 2022
    • Supplement

    GrowSari (B)

    By: Brian Trelstad, Cam Carag and Michi Ferreol
    Case supplement for HBS Case No. 322-036. Reymund (ER) Rollan and Shivapratim (Shiv) Choudhury, founders of the digital technology platform GrowSari, were at a crossroads. The feedback from their initial product roll-out were not what they had expected, and they needed... View Details
    Keywords: Fast Moving Consumer Goods; Product Launch; Information Technology; Analytics and Data Science; Digital Platforms; Retail Industry; Consumer Products Industry; Technology Industry; Philippines
    Related
    • Blog

    Is AI Coming for Your Job?

    Ultimately, individuals and organizations should focus on upskilling and scaling to make the most of new technologies. Tsedal Neeley is the Naylor Fitzhugh Professor of Business Administration and the coauthor of The Digital Mindset: What... View Details
    • 17 Apr 2025
    • Blog Post

    From Tech to Coaching: Empowering Women and Minority Leaders with Yue Zhao (MBA 2013)

    learning directly from VCs and experienced entrepreneurs. Being surrounded by people taking risks and building companies reinforced my belief that I wanted to work at the intersection of business, technology, and impact. Climbing the... View Details
    • 08 Jul 2024
    • Research & Ideas

    The Critical Computer Science Principles Every Strategic Leader Needs to Know

    of digital technology that can help leaders achieve their strategic priorities. It’s vital for managers to engage with some of the basics of computer science because “they give people a framework to think about the direction that... View Details
    Keywords: by Ben Rand; Technology; Information Technology
    • 09 Jan 2020
    • Blog Post

    Navigating Grey in the Ever-Evolving Tech Community

    Carlyn Strand Sylvester (MBA 2016) leads a small team at Netflix focused on creative testing and innovation for the streaming service’s global paid digital and acquisition channels, with an emphasis on growing the Netflix audience through... View Details