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Show Results For
- All HBS Web
(874)
- People (4)
- News (169)
- Research (432)
- Events (5)
- Multimedia (5)
- Faculty Publications (263)
- 21 Apr 2023
- Research & Ideas
The $15 Billion Question: Have Loot Boxes Turned Video Gaming into Gambling?
attention share it captures, understanding why consumers engage with digital products is important beyond this market—for instance, gambling-like motives also drive media and entertainment consumption.”... View Details
- April 2011
- Case
Samsung and Google TV
By: Ramon Casadesus-Masanell, Prithvi Raj and Crystal Jean Marrie
This case describes Samsung's decision on how to pursue the growing market opportunity for internet-connected televisions, which enable consumers to access a range of web-based content including basic information (e.g. stock quotes, weather, news headlines, RSS feeds,... View Details
- 12 Sep 2023
- Book
Successful, But Still Feel Empty? A Happiness Scholar and Oprah Have Advice for You
Purpose in the Second Half of Life. The media mogul invited him to be on her podcast; that led to an intense weekend brainstorming session at Winfrey’s home where they hashed out the main idea for the new book: To bring Brooks’ MBA class... View Details
Keywords: by Avery Forman
- Web
8 FAQs on the MBA Application - MBA
Business & Environment Career Change Career and Professional Development Case Method Clubs Curriculum Digital Entrepreneurship FIELD Financial Aid Health Care Instagram Takeover JD/MBA Leadership Letters to Classmates MBA/MPP & MBA/MPA-ID... View Details
- October 2007 (Revised January 2008)
- Case
The Transformation of Thomson
By: David J. Collis and Troy Smith
Thomson, a French multinational, went through a decade of dramatic change in the early years of the 21st century. From a state-owned enterprise earning 97% of its revenue from television sets and other analog consumer electronics, Thomson had become a publicly traded... View Details
Keywords: Transformation; Leading Change; Growth and Development Strategy; Organizational Change and Adaptation; Competitive Strategy; Corporate Strategy; Media and Broadcasting Industry; Media and Broadcasting Industry; France
Collis, David J., and Troy Smith. "The Transformation of Thomson." Harvard Business School Case 708-428, October 2007. (Revised January 2008.)
- 09 May 2024
- Research & Ideas
Called Back to the Office? How You Benefit from Ideas You Didn't Know You Were Missing
classrooms, labs, dining halls, and elsewhere on campuses have a unique influence on the course of scientific research, according to the study, coauthored by Eamon Duede, a postdoctoral fellow at the Digital Data Design Institute at... View Details
Keywords: by Ben Rand
- 13 Jul 2016
- HBS Case
How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers
million. “You have to be more proactive and control the acquisition process, which word-of-mouth does not allow for.” That’s where digital marketing can help, allowing companies to target specific customers through search ads or social... View Details
- March 2006 (Revised February 2007)
- Case
Massive Incorporated (A)
By: Joseph B. Lassiter III, Clark Gilbert and Victoria Winston
How do you go to market with a brand new product in a new industry? How does a business develop an opportunity and then adapt its strategy to ensure success? Who are the early adopters and how does a business work with them? Katherine Hays, chief operating office at... View Details
Keywords: Emerging Markets; Product Launch; Digital Marketing; Business Startups; Advertising Industry
Lassiter, Joseph B., III, Clark Gilbert, and Victoria Winston. "Massive Incorporated (A)." Harvard Business School Case 806-126, March 2006. (Revised February 2007.)
- 17 Jun 2008
- First Look
First Look: June 17, 2008
a digital download and available only from the band's own website. The pricing plan represented a significant break from the industry standard of fixed prices for music, typically 99 cents for individual songs and upward of $9.99 for... View Details
Keywords: Martha Lagace
- Summer 2017
- Article
Measuring Consumer Preferences for Video Content Provision via Cord-Cutting Behavior
By: Jeffrey Prince and Shane Greenstein
The television industry is undergoing a generational shift in structure; however, many demand-side determinants are still not well understood. We model how consumers choose video content provision among over-the-air (OTA), paid subscription to cable or satellite, and... View Details
Keywords: Information Technology; Service Delivery; Consumer Behavior; Television Entertainment; Media and Broadcasting Industry; Media and Broadcasting Industry
Prince, Jeffrey, and Shane Greenstein. "Measuring Consumer Preferences for Video Content Provision via Cord-Cutting Behavior." Journal of Economics & Management Strategy 26, no. 2 (Summer 2017): 293–317.
- November 2017
- Teaching Note
Tencent
By: John R. Wells and Gabriel Ellsworth
Teaching Note for HBS No. 718-426.
Tencent had undergone many transformations since it was founded in 1998 as a simple messaging service. In 2017, it was the largest online games provider in China with a wide range of game types, China’s largest social networking... View Details
Keywords: Tencent; Tencent Holdings; WeChat; Social Networking; Social Networks; Gaming; Gaming Industry; Video Games; Computer Games; Mobile Gaming; Portals; Payments; Mobile Payments; O2O; Online-to-offline; E-commerce; Messaging; Subscription Model; Freemium; Mobile App Industry; Smartphone; PC; Monetization Strategy; Antitrust; Streaming; Cloud Computing; Artificial Intelligence; Big Data; Alibaba; Facebook; JD.com; Tesla; Bundling; Synergies; Digital Strategy; Imitation; Licensing; Agility; Entry Barriers; Online Platforms; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Conglomerates; Business Growth and Maturation; Business Organization; For-Profit Firms; Joint Ventures; Restructuring; Communication Technology; Blogs; Interactive Communication; Interpersonal Communication; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Investment; Investment Portfolio; Price; Revenue; Geographic Scope; Cross-Cultural and Cross-Border Issues; Global Strategy; Multinational Firms and Management; Globalized Markets and Industries; Business History; Innovation Strategy; Technological Innovation; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Product Positioning; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Industry Growth; Monopoly; Media; Distribution Channels; Service Delivery; Organizational Change and Adaptation; Organizational Structure; Public Ownership; Problems and Challenges; Business and Government Relations; Groups and Teams; Networks; Opportunities; Social and Collaborative Networks; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Cooperation; Corporate Strategy; Diversification; Expansion; Horizontal Integration; Vertical Integration; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Information Infrastructure; Value Creation; Emerging Markets; Product Development; Segmentation; Business Units; Communication; Profit; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Asia; China; Canton (province, China)
- 16 Nov 2016
- Research & Ideas
Turning One Thousand Customers into One Million
to reach new people. Unlike traditional mass media advertising such as local TV commercials or print ads, which are expensive and time-consuming, paid digital media such as... View Details
- Web
Podcast - Business & Environment
intersection of business, technology, and sustainability. In this conversation, Joel will share insights into his journey, the business strategy of a niche climate-focused digital media and event platform,... View Details
- Web
HBS Application Tips from MBA Admissions - MBA
Business & Environment Career Change Career and Professional Development Case Method Clubs Curriculum Digital Entrepreneurship FIELD Financial Aid Health Care Instagram Takeover JD/MBA Leadership Letters to Classmates MBA/MPP & MBA/MPA-ID... View Details
- Web
Help - Alumni
clothing, print & digital materials, etc., for their own non-school sanctioned events. Exceptions are made for school-sanctioned events (contact Alumni Communications ) and Reunions (contact Reunions team ), and alumni clubs-sanctioned... View Details
- 30 Jun 2022
- HBS Case
Peloton Changed the Exercise Game. Can the Company Push Through the Pain?
treadmills, both of which had touchscreens for Peloton-produced digital workout videos featuring glamorous trainers with loyal followings. Growth was brisk: Revenue in 2019 was some $915 million, doubling that of 2018. The pandemic... View Details
- Web
Leadership Initiative - Leadership
Media Insight, and also serves as the Chief Product Officer of RANE, overseeing a suite of digitally delivered risk intelligence platforms which help monitor and address cyber, geopolitical and other... View Details
- 08 Jul 2019
- Research & Ideas
Are Paywalls Saving Newspapers?
Media outlets large and small have adopted digital paywalls to augment dramatic declines in print revenues, but given their negative effect on website traffic (and, in turn, online advertising), are paywalls... View Details
- Web
Named Fellowship Funds - Alumni
entertainment, and education investment group at KKR, a global investment firm. Previously, he was the co-chairman of Bertelsmann Inc. and president of Bertelsmann Digital Media Investments. He also served... View Details
- 11 Dec 2023
- Research & Ideas
Doing Well by Doing Good? One Industry’s Struggle to Balance Values and Profits
traditional media are now viewed as morally questionable, with a similar take on digital media, with its emphasis on rapidly producing click-bait-style content. Broader lessons for other industries? Reid and... View Details
Keywords: by Scott Van Voorhis