Demand and Consumers - Publications - Faculty & Research

20 May 2020
News

How Will COVID-19 Change Demand for Office Space?

05 Feb 2020
News

Under Armour Dumped Its App, and Consumers Feel the Heartbreak

December 2011
Article

Prices or Knowledge? What Drives Demand for Financial Services in Emerging Markets?

By: Shawn A. Cole, Thomas Sampson and Bilal Zia

Financial development is critical for growth, but its micro-determinants are not well understood. We test leading theories of low demand for financial services in emerging markets, combining novel survey evidence from Indonesia and India with a field experiment. We... View Details

Keywords: Price; Knowledge; Demand and Consumers; Emerging Markets; Banks and Banking; Education; Finance; Behavior; Service Operations; Financial Services Industry; India; Indonesia

Citation

Find at Harvard

14 Mar 2011
Research & Ideas

Keeping Credit Flowing to Consumers in Need

strengthen consumer protections. The risk they run is that too stringent regulation could make it harder for borrowers in need to get money. In today's challenging economic climate and with high... View Details

Keywords: by Sean Silverthorne; Financial Services; Construction; Real Estate

February 2009 (Revised September 2010)
Case

JWT China: Advertising for the New Chinese Consumer

By: Elisabeth Koll

This case analyzes the business strategy and expansion of JWT China from the late 1990s to 2008. As part of the world's fourth largest marketing communications network, JWT China grew into one of the largest integrated communications companies in China operating from... View Details

Keywords: Governing Rules, Regulations, and Reforms; Marketing Strategy; Consumer Behavior; Business and Government Relations; Business Strategy; Expansion; Advertising Industry; China

Citation

Educators

Purchase

December 2006 (Revised August 2009)
Case

Disney Consumer Products: Marketing Nutrition to Children

By: David E. Bell and Laura Winig

In an effort to capture market share in the children's foods category, Disney Consumer Products (DCP) debuted a broad line of "better for you" foods, ranging from fresh fruits and vegetables to frozen meals, through a partnership with Kroger supermarkets. In answer to... View Details

Keywords: Age; Nutrition; Brands and Branding; Corporate Social Responsibility and Impact; Partners and Partnerships; Social Issues; Consumer Products Industry; Consumer Products Industry

Citation

Educators

Purchase

01 Jun 2003
News

Male Consumers as Man-of-Action Heroes

of the authors’ research, marketers may need to re-examine the idea that they should imbue their brands with either respectability or rebellion. Instead, as Holt and Thompson’s study suggests, it is in the tensions between the two where... View Details

Keywords: Douglas; Holt; Publishing Industries (except Internet); Information

24 Aug 2016
Research & Ideas

Behavioral Economists Can Make You a Healthier Consumer and Smarter Marketer

behavioral science, specifically, behavioral economics, tries to understand consumers as they actually behave and promote changes in their decision making around those biases. Harvard Business School... View Details

Keywords: by Amelia Kunhardt

09 Mar 2020
Research & Ideas

Warring Algorithms Could Be Driving Up Consumer Prices

schedules, and other factors in an era when computers were helpful but not critical to pricing strategy. The result: A price change was more an annual or semiannual event. But these days, when companies can analyze View Details

Keywords: by Kristen Senz; Retail

12 Nov 2015
Research & Ideas

Can Consumers be Trusted with Their Own Health Care?

Consumers today have more control than ever over the way they choose goods and services—from browsing freely at grocery stores to managing their own financial assets. Perhaps View Details

Keywords: by Dina Gerdeman; Health

20 Apr 2017
News

Making Health Insurance That Consumers Actually Like

October 2008 (Revised September 2009)
Case

Consumer Lending in Japan: Citi CFJ (A)

By: J. Gunnar Trumbull and Akiko Kanno

Despite a tradition of high household savings, Japan has supported a dynamic and technically sophisticated consumer-lending sector. The high profitability of the sector has periodically attracted interest from domestic banks as well as international investors. Most... View Details

Keywords: Mergers and Acquisitions; Financing and Loans; Foreign Direct Investment; Personal Finance; Courts and Trials; Business and Government Relations; Banking Industry; Japan

Citation

Educators

Purchase

09 Dec 2015
News

How Do You Predict Demand and Set Prices For Products Never Sold Before?

19 Mar 2024

The Value of an MBA in Manufacturing, Consumer Products, and Retail

Attention to all young professionals shaping the future in manufacturing, consumer products, or retail: whether you're already excelling in these vibrant sectors or aiming to carve your path, we extend an invitation to join a panel of... View Details

16 Feb 2023

The Value of an MBA in Manufacturing, Consumer Products, and Retail

Have you ever wondered what an MBA could do to help you accomplish your personal and professional goals? Join us to hear more about why an MBA degree can be of value to students interested in working in Manufacturing, View Details

1979
Chapter

Preventive Health Care and Consumer Behavior: Towards a Broader Perspective

By: J. Quelch and S. Ash

Citation

January 2014 (Revised June 2014)
Case

23andMe: Genetic Testing for Consumers (A)

By: John A. Quelch and Margaret L. Rodriguez

On November 22, 2013, the direct-to-consumer genetic testing provider, 23andMe, received a letter from the U.S. Food and Drug Administration (FDA) ordering the company to halt the sale and promotion of its genetic testing kit. The FDA stated that the product was... View Details