Publications

01 Sep 2009
News

Consumer Finance Makes HBS Debut

TUFANO: His new consumer finance elective is part of a broader effort to legitimize the field as an important area for research and teaching. Last spring HBS became the first top-ranked U.S. business school... View Details

Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools

09 Dec 2015
News

How Do You Predict Demand and Set Prices For Products Never Sold Before?

January 2004 (Revised August 2005)
Case

Kikkoman Corporation: Consumer Focused Innovation

By: Rohit Deshpande and Hal Hogan

In May 2003, the president and CEO of Kikkoman Corp. sat in his Tokyo office weighing various options for strengthening the company's long-term growth. Kikkoman was the world's largest producer of soy sauce, largely due to its pioneering role since the 1950s as the... View Details

Keywords: Customer Relationship Management; Innovation Strategy; Marketing Strategy; Product Positioning; Adaptation; Competitive Strategy; Japan

27 Jan 2011
Working Paper Summaries

A Brief Postwar History of US Consumer Finance

Keywords: by Andrea Ryan, Gunnar Trumbull & Peter Tufano; Banking

14 Mar 2011
Research & Ideas

Keeping Credit Flowing to Consumers in Need

strengthen consumer protections. The risk they run is that too stringent regulation could make it harder for borrowers in need to get money. In today's challenging economic climate and with high... View Details

Keywords: by Sean Silverthorne; Financial Services; Construction; Real Estate

December 2006 (Revised August 2009)
Case

Disney Consumer Products: Marketing Nutrition to Children

By: David E. Bell and Laura Winig

In an effort to capture market share in the children's foods category, Disney Consumer Products (DCP) debuted a broad line of "better for you" foods, ranging from fresh fruits and vegetables to frozen meals, through a partnership with Kroger supermarkets. In answer to... View Details

Keywords: Age; Nutrition; Brands and Branding; Corporate Social Responsibility and Impact; Partners and Partnerships; Social Issues; Consumer Products Industry; Consumer Products Industry

2006
Book

Consumer Capitalism: Politics, Product Markets, and Firm Strategy in France and Germany

By: Gunnar Trumbull

Keywords: Customers; Economic Systems; Product; Markets; Strategy; France; Germany

Find at Harvard

12 Nov 2015
Research & Ideas

Can Consumers be Trusted with Their Own Health Care?

Consumers today have more control than ever over the way they choose goods and services—from browsing freely at grocery stores to managing their own financial assets. Perhaps View Details

Keywords: by Dina Gerdeman; Health

09 Mar 2020
Research & Ideas

Warring Algorithms Could Be Driving Up Consumer Prices

schedules, and other factors in an era when computers were helpful but not critical to pricing strategy. The result: A price change was more an annual or semiannual event. But these days, when companies can analyze View Details

Keywords: by Kristen Senz; Retail

05 Feb 2020
News

Under Armour Dumped Its App, and Consumers Feel the Heartbreak

20 Apr 2017
News

Making Health Insurance That Consumers Actually Like

October 2008 (Revised September 2009)
Case

Consumer Lending in Japan: Citi CFJ (A)

By: J. Gunnar Trumbull and Akiko Kanno

Despite a tradition of high household savings, Japan has supported a dynamic and technically sophisticated consumer-lending sector. The high profitability of the sector has periodically attracted interest from domestic banks as well as international investors. Most... View Details

Keywords: Mergers and Acquisitions; Financing and Loans; Foreign Direct Investment; Personal Finance; Courts and Trials; Business and Government Relations; Banking Industry; Japan

21 Oct 2019
Blog Post

Know Your Audience: Recruiting HBS Students for Consumer Products

Director and Career Coach Katja Frey – Recruiting Relations Manager Get to know Lauren and Katja, the Career & Professional Development team that manages relationships with View Details

Keywords: Consumer Products / Retail

May 2012 (Revised February 2015)
Case

Maersk Line and the Future of Container Shipping

By: Forest Reinhardt, Ramon Casadesus-Masanell and Frederik Nellemann

Keywords: Corporate Social Responsibility; Supply And Demand; Environment; Commodity; Natural Environment; Corporate Social Responsibility and Impact; Competitive Advantage; Shipping Industry

01 Jun 2003
News

Male Consumers as Man-of-Action Heroes

of the authors’ research, marketers may need to re-examine the idea that they should imbue their brands with either respectability or rebellion. Instead, as Holt and Thompson’s study suggests, it is in the tensions between the two where... View Details

Keywords: Douglas; Holt; Publishing Industries (except Internet); Information

1979
Chapter

Preventive Health Care and Consumer Behavior: Towards a Broader Perspective

By: J. Quelch and S. Ash