Demand And Consumers - Publications - Faculty & Research

01 Sep 2009
News

Consumer Finance Makes HBS Debut

TUFANO: His new consumer finance elective is part of a broader effort to legitimize the field as an important area for research and teaching. Last spring HBS became the first top-ranked U.S. business school... View Details

Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools

09 Dec 2015
News

How Do You Predict Demand and Set Prices For Products Never Sold Before?

January 2004 (Revised August 2005)
Case

Kikkoman Corporation: Consumer Focused Innovation

By: Rohit Deshpande and Hal Hogan

In May 2003, the president and CEO of Kikkoman Corp. sat in his Tokyo office weighing various options for strengthening the company's long-term growth. Kikkoman was the world's largest producer of soy sauce, largely due to its pioneering role since the 1950s as the... View Details

Keywords: Customer Relationship Management; Innovation Strategy; Marketing Strategy; Product Positioning; Adaptation; Competitive Strategy; Japan

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27 Jan 2011
Working Paper Summaries

A Brief Postwar History of US Consumer Finance

Keywords: by Andrea Ryan, Gunnar Trumbull & Peter Tufano; Banking

10 Jun 2015
HBS Conference

The Political Economy of Food: Grown Locally and Consumed Globally

01 Jun 2003
News

Male Consumers as Man-of-Action Heroes

of the authors’ research, marketers may need to re-examine the idea that they should imbue their brands with either respectability or rebellion. Instead, as Holt and Thompson’s study suggests, it is in the tensions between the two where... View Details

Keywords: Douglas; Holt; Publishing Industries (except Internet); Information

14 Mar 2011
Research & Ideas

Keeping Credit Flowing to Consumers in Need

strengthen consumer protections. The risk they run is that too stringent regulation could make it harder for borrowers in need to get money. In today's challenging economic climate and with high... View Details

Keywords: by Sean Silverthorne; Financial Services; Construction; Real Estate

2006
Book

Consumer Capitalism: Politics, Product Markets, and Firm Strategy in France and Germany

By: Gunnar Trumbull

Keywords: Customers; Economic Systems; Product; Markets; Strategy; France; Germany

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December 2006 (Revised August 2009)
Case

Disney Consumer Products: Marketing Nutrition to Children

By: David E. Bell and Laura Winig

In an effort to capture market share in the children's foods category, Disney Consumer Products (DCP) debuted a broad line of "better for you" foods, ranging from fresh fruits and vegetables to frozen meals, through a partnership with Kroger supermarkets. In answer to... View Details

Keywords: Age; Nutrition; Brands and Branding; Corporate Social Responsibility and Impact; Partners and Partnerships; Social Issues; Consumer Products Industry; Consumer Products Industry

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1986
Chapter

Consumer Satisfaction with Food Products

By: J. Quelch and S. Ash

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12 Nov 2015
Research & Ideas

Can Consumers be Trusted with Their Own Health Care?

Consumers today have more control than ever over the way they choose goods and services—from browsing freely at grocery stores to managing their own financial assets. Perhaps View Details

Keywords: by Dina Gerdeman; Health

09 Mar 2020
Research & Ideas

Warring Algorithms Could Be Driving Up Consumer Prices

schedules, and other factors in an era when computers were helpful but not critical to pricing strategy. The result: A price change was more an annual or semiannual event. But these days, when companies can analyze View Details

Keywords: by Kristen Senz; Retail

20 Apr 2017
News

Making Health Insurance That Consumers Actually Like

24 Aug 2016
Research & Ideas

Behavioral Economists Can Make You a Healthier Consumer and Smarter Marketer

behavioral science, specifically, behavioral economics, tries to understand consumers as they actually behave and promote changes in their decision making around those biases. Harvard Business School... View Details

Keywords: by Amelia Kunhardt

October 2008 (Revised September 2009)
Case

Consumer Lending in Japan: Citi CFJ (A)

By: J. Gunnar Trumbull and Akiko Kanno

Despite a tradition of high household savings, Japan has supported a dynamic and technically sophisticated consumer-lending sector. The high profitability of the sector has periodically attracted interest from domestic banks as well as international investors. Most... View Details

Keywords: Mergers and Acquisitions; Financing and Loans; Foreign Direct Investment; Personal Finance; Courts and Trials; Business and Government Relations; Banking Industry; Japan

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