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Show Results For
-
All HBS Web
(8,612)
- People (21)
- News (1,708)
- Research (5,545)
- Events (57)
- Multimedia (75)
- Faculty Publications (3,842)
- 17 Sep 2013
- News
How sales and coupons persuade consumers to spend more money
- Article
Under Armour Dumped Its App, and Consumers Feel the Heartbreak
Kominers, Scott Duke. "Under Armour Dumped Its App, and Consumers Feel the Heartbreak." Bloomberg Opinion (February 5, 2020).
- 01 Sep 2009
- News
Consumer Finance Makes HBS Debut
TUFANO: His new consumer finance elective is part of a broader effort to legitimize the field as an important area for research and teaching. Last spring HBS became the first top-ranked U.S. business school...
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- 20 Apr 2017
- News
Making Health Insurance That Consumers Actually Like
- December 2005
- Article
Understanding Firm, Physician and Consumer Choice Behavior in the Pharmaceutical Industry
This paper argues that the pharmaceutical industry represents an exciting opportunity to carry out academic research. The nature of the industry allows researchers to answer new questions, develop new methodologies for answering these questions as well as to apply...
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Manchanda, Puneet, Dick R. Wittink, Andrew Ching, Paris Cleanthous, Min Ding, Xiaojing J. Dong, Peter S. H. Leeflang, Sanjog Misra, Natalie Mizik, Sridhar Narayanan, Thomas J. Steenburgh, Jaap E. Wieringa, Marta Wosinska, and Ying Xie. "Understanding Firm, Physician and Consumer Choice Behavior in the Pharmaceutical Industry." Marketing Letters 16, nos. 3/4 (December 2005): 293 – 308.
- October 2008 (Revised September 2009)
- Case
Consumer Lending in Japan: Citi CFJ (A)
By: J. Gunnar Trumbull and Akiko Kanno
Despite a tradition of high household savings, Japan has supported a dynamic and technically sophisticated consumer-lending sector. The high profitability of the sector has periodically attracted interest from domestic banks as well as international investors. Most...
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Keywords:
Mergers and Acquisitions;
Financing and Loans;
Foreign Direct Investment;
Personal Finance;
Courts and Trials;
Business and Government Relations;
Banking Industry;
Japan
Trumbull, J. Gunnar, and Akiko Kanno. "Consumer Lending in Japan: Citi CFJ (A)." Harvard Business School Case 709-017, October 2008. (Revised September 2009.)
- January 2004 (Revised August 2005)
- Case
Kikkoman Corporation: Consumer Focused Innovation
By: Rohit Deshpande and Hal Hogan
In May 2003, the president and CEO of Kikkoman Corp. sat in his Tokyo office weighing various options for strengthening the company's long-term growth. Kikkoman was the world's largest producer of soy sauce, largely due to its pioneering role since the 1950s as the...
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Keywords:
Customer Relationship Management;
Innovation Strategy;
Marketing Strategy;
Product Positioning;
Adaptation;
Competitive Strategy;
Japan
Deshpande, Rohit, and Hal Hogan. "Kikkoman Corporation: Consumer Focused Innovation." Harvard Business School Case 504-067, January 2004. (Revised August 2005.)
- 27 Jan 2011
- Working Paper Summaries
A Brief Postwar History of US Consumer Finance
- May 1992 (Revised May 1996)
- Teaching Note
AT&T Consumer Products, Teaching Note
Teaching Note for (9-392-108).
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- January 2014 (Revised June 2014)
- Case
23andMe: Genetic Testing for Consumers (A)
By: John A. Quelch and Margaret L. Rodriguez
On November 22, 2013, the direct-to-consumer genetic testing provider, 23andMe, received a letter from the U.S. Food and Drug Administration (FDA) ordering the company to halt the sale and promotion of its genetic testing kit. The FDA stated that the product was...
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Keywords:
Public Health;
Genome Testing;
Health Care;
Ancestry;
23andMe;
Marketing;
Product Launch;
Health;
Health Care and Treatment;
Health Testing and Trials;
Genetics;
Strategy;
Health Industry;
United States
Quelch, John A., and Margaret L. Rodriguez. "23andMe: Genetic Testing for Consumers (A)." Harvard Business School Case 514-086, January 2014. (Revised June 2014.)
- 24 Aug 2016
- Research & Ideas
Behavioral Economists Can Make You a Healthier Consumer and Smarter Marketer
behavioral science, specifically, behavioral economics, tries to understand consumers as they actually behave and promote changes in their decision making around those biases. Harvard Business School...
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Keywords:
by Amelia Kunhardt
- 14 Mar 2011
- Research & Ideas
Keeping Credit Flowing to Consumers in Need
strengthen consumer protections. The risk they run is that too stringent regulation could make it harder for borrowers in need to get money. In today's challenging economic climate and with high...
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- February 2009 (Revised September 2010)
- Case
JWT China: Advertising for the New Chinese Consumer
By: Elisabeth Koll
This case analyzes the business strategy and expansion of JWT China from the late 1990s to 2008. As part of the world's fourth largest marketing communications network, JWT China grew into one of the largest integrated communications companies in China operating from...
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Keywords:
Governing Rules, Regulations, and Reforms;
Marketing Strategy;
Consumer Behavior;
Business and Government Relations;
Business Strategy;
Expansion;
Advertising Industry;
China
Koll, Elisabeth. "JWT China: Advertising for the New Chinese Consumer." Harvard Business School Case 809-079, February 2009. (Revised September 2010.)
- 05 Aug 2002
- Research & Ideas
Are Consumers the Cure for Broken Health Insurance?
Just as we saw with the securities industry, entrepreneurs will respond to the unleashing of consumer demands with clearly differentiated products featuring various combinations of benefits, levels of...
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Keywords:
by Regina E. Herzlinger
- 1981
- Chapter
Consumer Satisfaction with Professional Services
By: J. Quelch and S. Ash
Quelch, J., and S. Ash. "Consumer Satisfaction with Professional Services." In Marketing of Services, edited by W. R. George and J. H. Donnelly, 82–85. Chicago: American Marketing Association, 1981.
- 10 Jun 2015
- HBS Conference
The Political Economy of Food: Grown Locally and Consumed Globally
- 01 Jun 2003
- News
Male Consumers as Man-of-Action Heroes
of the authors’ research, marketers may need to re-examine the idea that they should imbue their brands with either respectability or rebellion. Instead, as Holt and Thompson’s study suggests, it is in the tensions between the two where...
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- 19 Mar 2024
The Value of an MBA in Manufacturing, Consumer Products, and Retail
Attention to all young professionals shaping the future in manufacturing, consumer products, or retail: whether you're already excelling in these vibrant sectors or aiming to carve your path, we extend an invitation to join a panel of...
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- 16 Feb 2023
The Value of an MBA in Manufacturing, Consumer Products, and Retail
Have you ever wondered what an MBA could do to help you accomplish your personal and professional goals? Join us to hear more about why an MBA degree can be of value to students interested in working in Manufacturing, View Details
- May 2019
- Article
Who Consumes Firm Disclosures? Evidence from Earnings Conference Calls
By: Anne Heinrichs, Jihwon Park and Eugene F. Soltes
Using a set of proprietary records, we examine who consumes quarterly earnings conference calls and under which circumstances the calls are consumed. While there is significant interest in calls by institutional investors and sell-side analysts, we find that investors...
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Keywords:
Disclosure;
Conference Calls;
Firm News;
Corporate Disclosure;
Business Earnings;
Situation or Environment
Heinrichs, Anne, Jihwon Park, and Eugene F. Soltes. "Who Consumes Firm Disclosures? Evidence from Earnings Conference Calls." Accounting Review 94, no. 3 (May 2019): 205–231.