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  • All HBS Web  (7,164)
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    • Multimedia  (73)
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  • Research Summary

Building Small Business Utopia: How Artificial Intelligence and Big Data Can Increase Small Business Success

Small business lending has remained unchanged for decades, laden with frictions and barriers that prevent many small businesses from accessing the capital they need to succeed. Financial technology, or “fintech,” promises to change this trajectory. In 2010, new fintech... View Details
  • January 2016
  • Case

Acxiom

By: John Deighton
Acxiom built the market for personal data, yet sales have been flat for a decade during which marketing's appetite for data has exploded. Will the acquisition of a digital data onboarder LiveRamp give marketers what they want from a data broker? View Details
Keywords: Big Data; Direct Marketing; Personal Data; Privacy; Digital Marketing; Retargeting; Rights; Analytics and Data Science; Ethics; Marketing; United States
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Deighton, John. "Acxiom." Harvard Business School Case 516-037, January 2016.
  • April 2002
  • Case

In vivo to in vitro to in silico: Coping with Tidal Waves of Data at Biogen

By: Juan Enriquez-Cabot, Gary P. Pisano and Gaye Bok
Biogen is a successful biotech company facing a critical juncture. CEO John Mullen ponders how technological changes introduced into the research function will shape larger corporate decisions. This world in which biotechnology companies operated had changed... View Details
Keywords: Change; Decisions; Product Development; Research and Development; Expansion; Technology; Biotechnology Industry
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Enriquez-Cabot, Juan, Gary P. Pisano, and Gaye Bok. "In vivo to in vitro to in silico: Coping with Tidal Waves of Data at Biogen." Harvard Business School Case 602-122, April 2002.
  • 10 Mar 2010
  • Working Paper Summaries

A Reexamination of Tunneling and Business Groups: New Data and New Methods

Keywords: by Jordan I. Siegel & Prithwiraj Choudhury
  • 1997
  • Working Paper

What Really Happens in Creative Projects: Event Sampling Through Electronic Data Collection

By: Teresa M. Amabile, Dean Whitney, Jeremiah Weinstock, Lynn Miller and Chelley Fallang
Citation
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Amabile, Teresa M., Dean Whitney, Jeremiah Weinstock, Lynn Miller, and Chelley Fallang. "What Really Happens in Creative Projects: Event Sampling Through Electronic Data Collection." Harvard Business School Working Paper, No. 98-036, November 1997.
  • Article

Vungle Inc. Improves Monetization Using Big-Data Analytics

By: Bert De Reyck, Ioannis Fragkos, Yael Grushka-Cockayne, Casey Lichtendahl, Hammond Guerin and Andrew Kritzer
The advent of big data has created opportunities for firms to customize their products and services to unprecedented levels of granularity. Using big data to personalize an offering in real time, however, remains a major challenge. In the mobile advertising industry,... View Details
Keywords: Big Data; Monetization; Data and Data Sets; Advertising; Mobile Technology; Customization and Personalization; Performance Improvement
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De Reyck, Bert, Ioannis Fragkos, Yael Grushka-Cockayne, Casey Lichtendahl, Hammond Guerin, and Andrew Kritzer. "Vungle Inc. Improves Monetization Using Big-Data Analytics." Interfaces 47, no. 5 (September–October 2017): 454–466.
  • August 2019
  • Case

Bark Gift Shop Ltd.

By: Susanna Gallani, Jan Bouwens and Peter Kroos
This case describes a setting in which the CFO of Bark Gift Shop Ltd., a gift items retailer, discovers an undesired pattern in the performance data suggesting that her shop managers that perform well during the first part of the year, purposely reduce their effort in... View Details
Keywords: Data Analytics; Employees; Behavior; Performance; Management; Goals and Objectives; Motivation and Incentives; Analysis
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Gallani, Susanna, Jan Bouwens, and Peter Kroos. "Bark Gift Shop Ltd." Harvard Business School Case 120-008, August 2019.
  • March 2013
  • Teaching Note

Big Data at IBM: What to Do About Hadoop? (TN) (A) and (B)

By: Willy Shih
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Shih, Willy. "Big Data at IBM: What to Do About Hadoop? (TN) (A) and (B)." Harvard Business School Teaching Note 613-060, March 2013.
  • Fall 2012
  • Article

How 'Big Data' Is Different

Many people today in the information technology world and in corporate boardrooms are talking about "big data." Many believe that, for companies that get it right, big data will be able to unleash new organizational capabilities and value. But what does the term "big... View Details
Keywords: Big Data; Analytics; Mathematical Methods; Information Management; Information Technology Industry
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Davenport, Thomas H., Paul Barth, and Randy Bean. "How 'Big Data' Is Different." MIT Sloan Management Review 54, no. 1 (Fall 2012).
  • January 2021 (Revised March 2021)
  • Exercise

E-Commerce Analytics for CPG Firms (A): Estimating Sales

By: Ayelet Israeli and Fedor (Ted) Lisitsyn
The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for... View Details
Keywords: Data Analysis; Data Analytics; CPG; Consumer Packaged Goods (CPG); Estimation; Online Channel; Retail Analytics; Retail; Retailing Industry; Data; Data Sharing; Bricks And Mortar; Ecommerce; Direct-to-consumer; DTC; Analytics and Data Science; Sales; Marketing; E-commerce; Retail Industry; Consumer Products Industry; United States
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Israeli, Ayelet, and Fedor (Ted) Lisitsyn. "E-Commerce Analytics for CPG Firms (A): Estimating Sales." Harvard Business School Exercise 521-078, January 2021. (Revised March 2021.)
  • 2015
  • Chapter

Investigating Population Dynamics of the KUMBH MELA through the Lens of Cell Phone Data

By: Jukka-Pekka Onnela and Tarun Khanna
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Onnela, Jukka-Pekka, and Tarun Khanna. "Investigating Population Dynamics of the KUMBH MELA through the Lens of Cell Phone Data." In Kumbh Mela, January 2013: Mapping the Ephemeral Mega City, edited by Rahul Mehrotra and Felipe Vera, 202–218. Ostfildern, Germany: Hatje Cantz Verlag, 2015.
  • 2010
  • Conference Paper

Knowledge Creation in Multinationals and Return Migration of Inventors: Evidence from Micro Data

By: Prithwiraj Choudhury
Citation
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Choudhury, Prithwiraj. "Knowledge Creation in Multinationals and Return Migration of Inventors: Evidence from Micro Data." 2010. (Academy of Management Annual Conference 2010, Best Papers Proceedings.)
  • May 16, 2018
  • Other Article

How Companies Can Use the Data They Collect to Further the Public Good

By: Edward L. Glaeser, Hyunjin Kim and Michael Luca
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Glaeser, Edward L., Hyunjin Kim, and Michael Luca. "How Companies Can Use the Data They Collect to Further the Public Good." Harvard Business Review (website) (May 16, 2018).
  • September 2010
  • Article

Do Inventory and Gross Margin Data Improve Sales Forecasts for U.S. Public Retailers?

By: Saravanan Kesavan, Vishal Gaur and Ananth Raman
Firm-level sales forecasts for retailers can be improved if we incorporate cost of goods sold, inventory, and gross margin (defined here as the ratio of sales to cost of goods sold) as three endogenous variables. We construct a simultaneous equations model, estimated... View Details
Keywords: Sales; Forecasting and Prediction; Distribution; Goods and Commodities; Cost; Public Sector; Profit; Mathematical Methods; Analytics and Data Science; Retail Industry; United States
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Kesavan, Saravanan, Vishal Gaur, and Ananth Raman. "Do Inventory and Gross Margin Data Improve Sales Forecasts for U.S. Public Retailers?" Management Science 56, no. 9 (September 2010): 1519–1533.
  • August 2018 (Revised September 2018)
  • Supplement

LendingClub (C): Gradient Boosting & Payoff Matrix

By: Srikant M. Datar and Caitlin N. Bowler
This case builds directly on the LendingClub (A) and (B) cases. In this case students follow Emily Figel as she builds an even more sophisticated model using the gradient boosted tree method to predict, with some probability, whether a borrower would repay or default... View Details
Keywords: Data Analytics; Data Science; Investment; Financing and Loans; Analytics and Data Science; Analysis; Forecasting and Prediction
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Datar, Srikant M., and Caitlin N. Bowler. "LendingClub (C): Gradient Boosting & Payoff Matrix." Harvard Business School Supplement 119-022, August 2018. (Revised September 2018.)
  • March 1992 (Revised March 1996)
  • Background Note

Turning Data into Dollars: Information Technology Puts Power in Your Order Management Cycle

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Sviokla, John J. "Turning Data into Dollars: Information Technology Puts Power in Your Order Management Cycle." Harvard Business School Background Note 192-110, March 1992. (Revised March 1996.)
  • September 1987
  • Article

Short-term and Long-term Expectations of the Yen/Dollar Exchange Rate: Evidence from Survey Data

By: J. Frankel and K. A. Froot
Keywords: Currencies; Exchange Rates; Asset Pricing; International Macroeconomics; Monetary Policy; Currency Controls; Fixed Exchange Rates; Floating Exchange Rates; Currency Bands; Currency Zones; Currency Areas; Rational Expectations; Japan; United States
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Frankel, J., and K. A. Froot. "Short-term and Long-term Expectations of the Yen/Dollar Exchange Rate: Evidence from Survey Data." Journal of the Japanese and International Economies 1 (September 1987): 249–274. (Revised from NBER Working Paper No. 2216, April 1987.)
  • February 2013
  • Case

Recorded Future: Analyzing Internet Ideas About What Comes Next

Recorded Future is a "big data" startup company that uses Internet data to make predictions about events, people, and entities. The company primarily serves government intelligence agencies, but has some private sector clients and is considering taking on more. The... View Details
Keywords: Big Data; Analytics; Internet; Analytics and Data Science; Internet and the Web; Entrepreneurship; Forecasting and Prediction; Business Startups; Information Technology Industry
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Davenport, Thomas H. "Recorded Future: Analyzing Internet Ideas About What Comes Next." Harvard Business School Case 613-083, February 2013.
  • January 2021 (Revised March 2021)
  • Supplement

E-Commerce Analytics for CPG Firms (A): Estimating Sales

By: Ayelet Israeli and Fedor (Ted) Lisitsyn
The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for... View Details
Keywords: Data Analysis; Data Analytics; CPG; Consumer Packaged Goods (CPG); Estimation; Online Channel; Retail Analytics; Retail; Retailing Industry; Data; Data Sharing; Bricks And Mortar; Ecommerce; Analytics and Data Science; Analysis; Sales; Goods and Commodities; Retail Industry; Consumer Products Industry; United States
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Israeli, Ayelet, and Fedor (Ted) Lisitsyn. "E-Commerce Analytics for CPG Firms (A): Estimating Sales." Harvard Business School Spreadsheet Supplement 521-712, January 2021. (Revised March 2021.)
  • 2003
  • Working Paper

The Flattening Firm: Evidence from Panel Data on the Changing Nature of Corporate Hierarchies

By: Raghuram G. Rajan and Julie Wulf
Using a detailed database of managerial job descriptions, reporting relationships, and compensation structures in over 300 large U.S. firms, we find that firm hierarchies are becoming flatter. The number of positions reporting directly to the CEO has gone up... View Details
Keywords: Organizational Structure; Managerial Roles; Jobs and Positions; United States
Citation
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Rajan, Raghuram G., and Julie Wulf. "The Flattening Firm: Evidence from Panel Data on the Changing Nature of Corporate Hierarchies." NBER Working Paper Series, No. 9633, April 2003. (Published in Review of Economics & Statistics 2006.)
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