Publications

05 Mar 2019
News

Make Customers Happier with Operational Transparency

02 Sep 2011
News

Do Customers Hate Waiting?

March 2020
Case

ZEISS Group: Organize by Customer Culture?

By: Willy C. Shih

How should ZEISS, the German manufacturer of precision optical and optoelectronic systems manage two historic businesses that operated fairly autonomously? The Industrial Quality Solutions (IQS) business sold measurement equipment to manufacturing companies in sectors... View Details

Keywords: Organizational Structure; Organizational Culture; Manufacturing Industry; Europe; Germany

Educators

February 1988
Case

General Electric: Customer Service

By: Frank V. Cespedes

Keywords: Customer Focus and Relationships

September 6, 2022
Article

Creating a Platform for Costless Personalization in Clothing

By: Shane Greenstein

This study analyzes the role of co-invention in the creation of a platform for print-on-demand-clothing, or PODC. Co-invention is the invention of a new business process to complement new technology, and turn it into a valuable commercial service. PODC copies a design... View Details

Keywords: Print-on-demand-clothing; Customization and Personalization; Digital Platforms; Apparel and Accessories Industry

Read Now

March 1998
Teaching Note

Personality Types: The Myers-Briggs Type Indicator (TN)

By: David A. Thomas and Emily Heaphy

Describes a class design for teaching students about the Myers-Briggs Type Indicator (MBTI). The Ideal Organization exercise is the centerpiece of the class. It demonstrates that people with different cognitive types have distinct preferences for the type of... View Details

Keywords: Job Search; Working Conditions; Personal Development and Career; Situation or Environment; Perception; Integration

January 1994
Case

ABC Sales and Service Division: A Case Study of Personal and Organizational Transformation

By: D. Quinn Mills, Brock W. Orwig, Janet M. Pumo, Todd C. Stilson and Richard C. Wei

In the midst of dramatic changes in the information systems industry and declining profits at the ABC Co., the vice president in charge of the sales and service division, Jeff, and his managers attempt to transform their division. The transformation gets off to a good... View Details

Keywords: Organizational Change and Adaptation; Transformation; Motivation and Incentives; Resignation and Termination; Communication; Business or Company Management; Information Technology Industry

Educators

01 Mar 2004
What Do You Think?

Are Customer Loyalty Initiatives Worth the Investment?

Summing Up This month's column presented two views of the importance of customer loyalty management, one challenging its feasibility and long-term impact (Michael Treacy, Double Digit Growth) View Details

Keywords: by James Heskett

November 2011
Supplement

Comfort Class Transport: Does Customer Service Need an Overhaul? Spreadsheet Supplement (Brief Case)

Keywords: Capacity Utilization; Supply ＆ Demand; Operations Management; Customer Service; Operations; Customer Focus and Relationships; Performance Capacity

The field of customer experience (CX) design — which aims to ensure that customers have positive touch points with companies while buying and consuming their products and services — has grown quickly in recent years. Research has shown that memorable experiences,... View Details

July–August 2013
Article

Relaxing the Taboo on Telling Our Own Stories: Upholding Professional Distance and Personal Involvement

By: Michel Anteby

Scholars studying organizations are typically discouraged from telling, in print, their own stories. The expression "telling our own stories" is used as a proxy for field research projects that, in their written form, explicitly rely on a scholar's personal involvement... View Details

Keywords: Fieldwork; Research Practiced; Distance; Involvement; Taboo; Practice; Ethics; Education Industry

Read Now

2007
Blog

Harvard Business Online—Marketing Know:How: Customers Demand and Deserve Respect

By: John A. Quelch

Register to Read

02 Jan 2019
News

American Man Becomes First Person To Cross Antarctica Alone And Unaided

February 2021 (Revised March 2022)
Case

Marvin: A Personalized Telehealth Approach to Mental Health

By: Regina E. Herzlinger, Eshani Sharma, Andrew Nguyen, Thomas Arsenault, Carin-Isabel Knoop and Julia Kelley

More than one third of Americans were said to suffer some type of behavioral health ailment at some point in their lifetime, with many people requiring chronic therapy or intervention. Despite significant clinical needs, access to reliable treatment has been difficult... View Details

Keywords: Mental Health; Applications; Startup Management; Telehealth; Health Care Entrepreneurship; Health ＆ Wellness; Health Care; Health Care and Treatment; Customization and Personalization; Internet and the Web; Entrepreneurship; Growth and Development Strategy; Applications and Software

Educators

22 May 2014
News

For Website Personalization, Simple Is the New Sexy

Keywords: web analytics; customer data; web personalization

31 Oct 2013
News

The Secret Magic Behind Netflix Customer Service

Relaxing the Taboo on Telling our Own Stories: Upholding Professional Distance and Personal Involvement (article)

Scholars studying organizations are typically discouraged from telling, in print, their own stories. The expression “telling our own stories” is used as a proxy for field-research projects that, in their written form, explicitly rely on a scholar’s personal involvement... View Details

02 Apr 2014
News

How Executives Around The World Balance Their Personal And Professional Lives

2011
Book

True North Groups: A Powerful Path to Personal and Leadership Development

By: Bill George and Doug Baker

All too often, we find ourselves forced to confront life's challenges on our own. What we need is an intimate group with whom we can examine our beliefs and share our lives. For the past thirty-five years, Bill George and Doug Baker have found the answer in True North... View Details

Keywords: Interpersonal Communication; Leadership; Personal Development and Career; Problems and Challenges; Groups and Teams; Opportunities; Personal Characteristics