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  • 02 Jun 2003
  • Research & Ideas

Why Have Marketers Ignored America’s Man-of-Action Hero?

American and British history. These brands build culture share primarily through advertising, so we analyze how the client and agency worked together to develop these successful campaigns. We interviewed managers on both the client and agency sides to reconstruct how... View Details
Keywords: by Manda Salls
  • 16 Dec 2020
  • Blog Post

Alumni on the Black Lives Matter Movement

investment firm, he and his partners paid particular attention to defining their corporate culture by considering, “How are we going to behave with each other, how we’re going to be with clients, how do we practice our authenticity?” he... View Details
  • 14 Nov 2007
  • First Look

First Look: November 14, 2007

sectors beyond the original bath soap category. The development causes the brand team to take a fresh look at the clichés of the beauty industry. The result is the controversial Real Beauty campaign. As the campaign unfolds, Unilever... View Details
Keywords: Martha Lagace
  • Person Page

Media

Media

This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details

  • 01 Dec 2012
  • News

From Where We Stand

past decade, I have structured my life in a more "balanced" fashion, making time for family, community volunteerism and leadership (chairing several nonprofits), and corporate board work. While I have welcomed the ongoing successes of... View Details
  • 05 Dec 2017
  • First Look

First Look at New Research and Ideas, December 5, 2017

remedies, and between discrete campaigns and continuous processes for managing retention. We identify several areas of research where further investigation will significantly enhance retention management. Publisher's link:... View Details
Keywords: Sean Silverthorne
  • 09 Nov 2009
  • Research & Ideas

Come Fly with Me: A History of Airline Leadership

which started in the late 1940s as a short-haul, intrastate airline based in San Diego, provided a model for Southwest. The former director of corporate communications for PSA maintains that Southwest personnel were trained by PSA in... View Details
Keywords: by Sarah Jane Gilbert; Air Transportation
  • 01 Dec 2000
  • News

Opening Doors: Inside the World of Museum Management

be quite so literal, museums across the country are working hard to shed their stodgy images and appeal to a broader spectrum of visitors with blockbuster exhibitions, well-stocked gift shops, remodeled cafés, and, in some cases, even singles happy hours. Extensive... View Details
Keywords: Susan Young; museums; marketing; management; nonprofits; education; facilities; Internet; Museums, Historical Sites, and Similar Institutions; Arts, Entertainment; Advertising, Public Relations, and Related Services; Professional Services
  • 24 Jul 2007
  • First Look

First Look: July 24, 2007

displace incumbents. Download the paper: http://www.hbs.edu/research/pdf/07-033.pdf Cases & Course Materials AFL-CIO: Office of Investment and Home Depot Harvard Business School Case 407-097 Describes the AFL-CIO: Office of Investments activities in their View Details
Keywords: Martha Lagace
  • 03 May 2011
  • First Look

First Look: May 3

The Wise Leader Authors:Ikujiro Nonaka and Hirotaka Takeuchi Publication:Harvard Business Review 89, no. 5 (May 2011) Abstract In an era of increasing discontinuity, wise leadership has nearly vanished. Many leaders find it difficult to reinvent their View Details
Keywords: Sean Silverthorne
  • May 2022
  • Supplement

Maestro Pizza (C): Taking the Fight Outside

By: Ramon Casadesus-Masanell and Fares Khrais
Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details
Keywords: Competitive Strategy; Competitive Advantage; Competition; Market Entry and Exit; Emerging Markets; Business Startups; Corporate Entrepreneurship; Product Positioning; Disruption; Disruptive Innovation; Advertising; Advertising Campaigns; Social Media; Forecasting and Prediction; Crisis Management; Growth and Development Strategy; Brands and Branding; Product Development; Production; Service Delivery; Business Growth and Maturation; Financial Statements; Cost Management; Analysis; Quality; Performance Consistency; Customer Satisfaction; Profit; Family Ownership; Food and Beverage Industry; Middle East; Saudi Arabia
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  • 19 Dec 2006
  • First Look

First Look: December 19, 2006

concerns of host countries and those of investors. Without these changes, multinational corporations will lose profitable opportunities and poor countries will not gain the contributions that foreign investment can make toward alleviating... View Details
Keywords: Sean Silverthorne
  • 19 May 2014
  • Research & Ideas

Why Companies Should Compete for Your Privacy

disclosed, reducing consumer privacy. Consumers benefit from intense competition, but often through lower prices or subsidies, rather than through reduced disclosure of their information. Consumers are more in tune than ever with View Details
Keywords: by Dina Gerdeman; Consumer Products
  • 02 Feb 2010
  • First Look

First Look: Feb. 2

Accounting Research (forthcoming) Abstract We examine the accrual choices of outsourcing firms with links to U.S. congressional candidates during the 2004 elections, when corporate outsourcing was a major View Details
Keywords: Martha Lagace
  • 21 Dec 2022
  • News

HBS Community Comes Together in Wake of Ukraine Invasion

going to Ukrainian relief funds. (Poznansky also encourages anyone looking to help launch a Buy Ukrainian campaign or who knows of Ukrainian companies exporting goods or services to the USA to contact him at joelpoz@hotmail.com.) “It does... View Details
  • 04 Feb 2014
  • First Look

First Look: February 4

enough. Fisher had an opportunity; his successor had a crisis. What can leaders do before the depth and scope of their companies' crises come into focus? How can they initiate major transformations proactively? As researchers and managers who have been involved in... View Details
Keywords: Sean Silverthlorne
  • 29 Apr 2022
  • News

Clean Slate

and the corporate sector in is not easy today because there’s far more sexy stuff to work on out there. I think we have to just persist because it is such a critical area for the country, for just healthy living, clean living, and... View Details
Keywords: Water, Sewage and Supply Systems; Utilities
  • 12 Apr 2023
  • News

Step Change

since you're always asking, I just met two cofounders, and we're going to start the Starbucks of health clinics in Egypt.' " Enan was interested; in Egypt, about 5 percent of the population has private health insurance, mostly as a View Details
Keywords: Julia Hanna; entrepreneurship; women; venture capital; Egypt; developing economies; Finance
  • 01 Sep 2004
  • News

Promise & Perils

low prices. Corning denies the accusations. With U.S. presidential campaigns now under way, trade has emerged as a hot topic. Democratic nominee John Kerry of Massachusetts has accused the Chinese of “predatory currency manipulation” that... View Details
Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services
  • Web

Past Issues - Alumni

of Contents December 2002 The Campaign for Harvard Business School HBS Giving at All-Time High Think Globally, Teach Locally Bad Times for Business Trouble in Corporate America Complete Table of Contents... View Details