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(6,544)
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- Faculty Publications (3,190)
Show Results For
- All HBS Web
(6,544)
- People (20)
- News (1,260)
- Research (4,386)
- Events (41)
- Multimedia (74)
- Faculty Publications (3,190)
- 2009
- Blog
Harvard Business Online—Marketing Know:How: How Consumers Drive American Innovation
By: John A. Quelch
Quelch, John A. "How Consumers Drive American Innovation." Harvard Business Online—Marketing Know:How (blog). March 31, 2009. https://hbr.org/2009/03/how-consumers-drive-american-i.
- August 11, 2008
- Article
Brands Act Local to Woo a Billion Chinese Consumers
By: John A. Quelch
Quelch, John A. "Brands Act Local to Woo a Billion Chinese Consumers." Financial Times (August 11, 2008), 12.
- 2007
- Working Paper
Extremeness Seeking: When and Why Consumers Prefer the Extremes
By: John T. Gourville and Dilip Soman
Gourville, John T., and Dilip Soman. "Extremeness Seeking: When and Why Consumers Prefer the Extremes." Harvard Business School Working Paper, No. 07-092, May 2007.
- 1998
- Working Paper
The Rise of Consumer Bankruptcy: Evolution, Revolution, or Both?
By: David A. Moss and Gibbs A. Johnson
- 06 Dec 2022
- News
Latest Isn’t Always Greatest: Why Product Updates Capture Consumers
- 27 Jan 2020
Industry Spotlight Series: Consumer Packaged Goods (CPG) & Retail
Wonder what an MBA could do to help with your professional growth? Hear from the Career and Professional Development Department at HBS regarding careers in CPG and Retail. View Details
- April 2024
- Article
Pay-As-You-Go Insurance: Experimental Evidence on Consumer Demand and Behavior
By: Raymond Kluender
Pay-as-you-go contracts reduce minimum purchase requirements which may increase market participation. We randomize the introduction and price(s) of a novel pay-as-you-go contract to the California auto insurance market where 17 percent of drivers are uninsured. The... View Details
Kluender, Raymond. "Pay-As-You-Go Insurance: Experimental Evidence on Consumer Demand and Behavior." Review of Financial Studies 37, no. 4 (April 2024): 1118–1148.
- 2008
- Blog
Harvard Business Online—Marketing Know:How: How Recession Will Accelerate Consumer Downsizing
By: John A. Quelch
Quelch, John A. "How Recession Will Accelerate Consumer Downsizing." Harvard Business Online—Marketing Know:How (blog). October 15, 2008. https://hbr.org/2008/10/how-recession-will-accelerate.
- 1979
- Chapter
Advertising Waste and Consumer Protection: Issues for Policymakers and Practitioners
By: J. Quelch and M. Pearce
- 06 Apr 2024
- News
Consumers Hate ‘Price Discrimination,’ but They Sure Love a Discount
- 17 Mar 2020
- Working Paper Summaries
From Sweetheart to Scapegoat: Brand Selfie-Taking Shapes Consumer Behavior
- 06 Nov 2023
The Value of an MBA in Manufacturing, Consumer Products, and Retail
Do you currently work in manufacturing, consumer products, or retail? Or, do you aspire to work in these dynamic sectors in the future? If you find yourself in either of these categories, we invite you to join a panel of HBS students and... View Details
- February 2021
- Article
Topic Classification of Electric Vehicle Consumer Experiences with Transformer-Based Deep Learning
By: Sooji Ha, Daniel J Marchetto, Sameer Dharur and Omar Isaac Asensio
The transportation sector is a major contributor to greenhouse gas (GHG) emissions and is a driver of adverse health effects globally. Increasingly, government policies have promoted the adoption of electric vehicles (EVs) as a solution to mitigate GHG emissions.... View Details
Keywords: Natural Language Processing; Analytics and Data Science; Environmental Sustainability; Infrastructure; Transportation; Policy
Ha, Sooji, Daniel J Marchetto, Sameer Dharur, and Omar Isaac Asensio. "Topic Classification of Electric Vehicle Consumer Experiences with Transformer-Based Deep Learning." Art. 100195. Patterns 2, no. 2 (February 2021).
- March 2009
- Background Note
Note on the Bankruptcy Abuse Prevention and Consumer Protection Act of 2005 (BAPCPA)
By: Stuart C. Gilson
In 2005, new legislation was passed by the U.S. Congress and signed into law by the President that introduced a number of major amendments to U.S. bankruptcy law, affecting both business and consumer bankruptcies. This legislation, called the Bankruptcy Abuse... View Details
Keywords: Government Legislation; Restructuring; Personal Finance; Laws and Statutes; Insolvency and Bankruptcy; Corporate Finance
Gilson, Stuart C. "Note on the Bankruptcy Abuse Prevention and Consumer Protection Act of 2005 (BAPCPA)." Harvard Business School Background Note 209-133, March 2009.
- February 2005 (Revised June 2007)
- Case
Unilever in India: Hindustan Lever's Project Shakti--Marketing FMCG to the Rural Consumer
By: V. Kasturi Rangan and Rohithari Rajan
With liberalization of India's economy and the opening up of markets to foreign multinationals such as Procter & Gamble, the Indian subsidiary of Unilever--Hindustan Lever Ltd. (HLL)--was under pressure to grow revenues and profits. HLL had a long and stellar record of... View Details
Keywords: Economy; Market Entry and Exit; Business Subsidiaries; Revenue; Profit; Market Participation; Programs; Rural Scope; Poverty; Multinational Firms and Management; Consumer Products Industry; Consumer Products Industry; India
Rangan, V. Kasturi, and Rohithari Rajan. "Unilever in India: Hindustan Lever's Project Shakti--Marketing FMCG to the Rural Consumer." Harvard Business School Case 505-056, February 2005. (Revised June 2007.)
- 07 Jan 2025
- Blog Post
Revolutionizing Wellness: Kate Twist (MBA 2008) Shapes the Future of Consumer Health Brands
If there were a theme to Kate Twist’s (MBA 2008) career, it would be building brands known for the emotional connection they foster with their consumers. Twist is experienced in directing powerful consumer brands. She cofounded the... View Details
- 28 Sep 2007
- Working Paper Summaries
Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers
Keywords: by John A. Deighton & Leora Kornfeld
- 1983
- Article
Consumer Decision Making: Strategies, Cognitive Effort, and Perceived Risk
By: Rohit Deshpandé and Wayne D. Hoyer
Deshpandé, Rohit, and Wayne D. Hoyer. "Consumer Decision Making: Strategies, Cognitive Effort, and Perceived Risk." AMA Educators' Proceedings (1983): 88–91.
- Article
A Consumer Guide to Six Introductory Organizational Behavior Textbooks
By: Leonard A. Schlesinger and Michael McCaskey
Schlesinger, Leonard A., and Michael McCaskey. "A Consumer Guide to Six Introductory Organizational Behavior Textbooks." Exchange: The Organizational Behavior Teaching Journal (Winter 1979).
- June 2009
- Article
The Impact of Add-On Features on Consumer Product Evaluations
By: Marco Bertini, Elie Ofek and Dan Ariely
Bertini, Marco, Elie Ofek, and Dan Ariely. "The Impact of Add-On Features on Consumer Product Evaluations." Journal of Consumer Research 36, no. 1 (June 2009): 17–28.