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Publications

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  • All HBS Web  (721)
    • News  (33)
    • Research  (639)
    • Events  (2)
    • Multimedia  (3)
  • Faculty Publications  (361)

Show Results For

  • All HBS Web  (721)
    • News  (33)
    • Research  (639)
    • Events  (2)
    • Multimedia  (3)
  • Faculty Publications  (361)
← Page 18 of 721 Results →
  • 27 Apr 2016
  • Research & Ideas

How the FBI Reinvented Itself After 9/11

identity. There are numerous historical and current examples of companies forced to face the external shocks of disruptive innovators or shifts in consumer demand. Raffaelli mentions that many Swiss mechanical watch companies had to... View Details
Keywords: by Carmen Nobel
  • April 2008
  • Case

A Day in the Life of Alex Sander: Driving in the Fast Lane at Landon Care Products

By: Larry E. Greiner and Elizabeth Collins
Alex Sander is a new product manager whose drive and talents are attractive to management, but whose intolerant style has alienated employees. This tension is presented against the backdrop of a 360° performance review process. Sander works in the Toiletries Division... View Details
Keywords: Management Style; Conflict Management; Behavior; Management Practices and Processes; Talent and Talent Management; Mergers and Acquisitions; Problems and Challenges; Consumer Products Industry; United States; Europe
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Greiner, Larry E., and Elizabeth Collins. "A Day in the Life of Alex Sander: Driving in the Fast Lane at Landon Care Products." Harvard Business School Brief Case 082-177, April 2008.
  • 23 Sep 2008
  • First Look

First Look: September 23, 2008

Publication:British Journal of Social Psychology (in press) Abstract The stereotype content model (SCM; Fiske, Cuddy, Glick, & Xu, 2002) proposes potentially universal principles of societal stereotypes and their relation to social... View Details
Keywords: Martha Lagace
  • 25 Aug 2014
  • HBS Case

Starbucks Reinvented

what could have been the company's death knell as the financial crisis hit home and consumers cinched their belts. "Schultz understood that you can't lift your foot off the gas pedal when you're attempting to transform a... View Details
Keywords: by Julia Hanna; Food & Beverage
  • 01 Oct 2007
  • Research & Ideas

Encouraging Dissent in Decision-Making

notion that a large segment of consumers might prefer automobiles that were safe and fuel-efficient. Coca-Cola ignored evidence that "New Coke" would fizzle and launched it anyway. Companies in the mechanical-watch and... View Details
Keywords: by Garry Emmons
  • 07 Jul 2021
  • Book

Good News for Disgraced Companies: You Can Regain Trust

new book The Power of Trust: How Companies Build It, Lose It, Regain It, Sucher and her coauthor, HBS research associate Shalene Gupta, highlight those social media examples along with a global list of companies that have either successfully earned the trust of View Details
Keywords: by Lane Lambert
  • January 2010 (Revised August 2011)
  • Case

United Breaks Guitars

By: John A. Deighton and Leora Kornfeld
When social media propagate a complaint about poor customer service, an international media event ensues. How do viral videos spread and what can firms do about them? This case dissects an incident in which a disgruntled customer used YouTube and Twitter to spread a... View Details
Keywords: Communication Technology; Customer Satisfaction; Marketing Communications; Marketing Strategy; Consumer Behavior; Network Effects; Service Delivery; Social and Collaborative Networks; Internet; Air Transportation Industry
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Deighton, John A., and Leora Kornfeld. "United Breaks Guitars." Harvard Business School Case 510-057, January 2010. (Revised August 2011.) (request a courtesy copy.)
  • 2017
  • Working Paper

Salience through Information Technology: The Effect of Balance Availability on the Smoothing of SNAP Benefits

By: Andrew Hillis
Recipients of the Supplemental Nutrition Assistance Program (SNAP) run out of most benefits before halfway through a benefit deposit cycle. I study the introduction of a mobile software application, Fresh EBT, that enables beneficiaries to check their available balance... View Details
Keywords: Mobile Technology; Welfare or Wellbeing; Technology Adoption; Behavior
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Hillis, Andrew. "Salience through Information Technology: The Effect of Balance Availability on the Smoothing of SNAP Benefits." Harvard Business School Working Paper, No. 18-038, October 2017.
  • 28 Jan 2014
  • First Look

First Look: January 28

twenty-first century. Publisher's link: http://www.cambridge.org/us/academic/subjects/management/governance/cambridge-handbook-institutional-investment-and-fiduciary-duty August 2013 Psychological Science The Emergence of 'Us and Them' in... View Details
Keywords: Sean Silverthorne
  • March 2022
  • Case

BTS & ARMY

By: Doug J. Chung and Kay R. Koo
The South Korean K-pop band, BTS, is shattering linguistic boundaries and reshaping the global music industry. BTS became the first band in Billboard history to simultaneously top the Billboard Artist 100, Billboard Hot 100, and Billboard 200; and the sixth act to have... View Details
Keywords: Entertainment; Music Entertainment; Marketing; Brands and Branding; Social and Collaborative Networks; Social Enterprise; Consumer Behavior; Music Industry; Entertainment and Recreation Industry
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Chung, Doug J., and Kay R. Koo. "BTS & ARMY." Harvard Business School Case 522-077, March 2022.
  • September 2011
  • Article

The Labor Illusion: How Operational Transparency Increases Perceived Value

By: Ryan W. Buell and Michael I. Norton
A ubiquitous feature of even the fastest self-service technology transactions is the wait. Conventional wisdom and operations theory suggests that the longer people wait, the less satisfied they become; we demonstrate that due to what we term the labor illusion, when... View Details
Keywords: Internet and the Web; Perception; Valuation; Service Delivery; Consumer Behavior; Performance Effectiveness; Customer Satisfaction; Service Industry
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Buell, Ryan W., and Michael I. Norton. "The Labor Illusion: How Operational Transparency Increases Perceived Value." Management Science 57, no. 9 (September 2011): 1564–1579.
  • 2015
  • Working Paper

Incentives versus Reciprocity: Insights from a Field Experiment

By: Doug J. Chung and Das Narayandas
We conduct a field experiment in which we vary the sales force compensation scheme at an Asian enterprise that sells consumer durable goods. With variation generated by the experimental treatments, we model sales force performance to identify the effectiveness of... View Details
Keywords: Sales Force Compensation; Field Experiment; Heterogeneity; Loss Aversion; Reciprocity; Motivation and Incentives; Salesforce Management; Compensation and Benefits
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Chung, Doug J., and Das Narayandas. "Incentives versus Reciprocity: Insights from a Field Experiment." Harvard Business School Working Paper, No. 15-084, April 2015. (Revised November 2015.)
  • 19 Mar 2019
  • First Look

New Research and Ideas, March 19, 2019

https://www.hbs.edu/faculty/Pages/item.aspx?num=55860 in press Journal of Consumer Psychology The Feeling of Not Knowing It All By: Yang, Haiyang, Ziv Carmon, Dan Ariely, and Michael I. Norton Abstract—How... View Details
Keywords: Dina Gerdeman
  • December 2005 (Revised October 2006)
  • Case

Nest Fresh Eggs (A)

By: Teresa M. Amabile and Victoria Winston
Cyd Szymanski's cage-free egg business was threatened by large caged-hen companies that saw new profit potential in the industry she had helped build. Szymanski had based her company, Nest Fresh Eggs, on a strong personal belief that people deserved healthier... View Details
Keywords: Motivation and Incentives
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Amabile, Teresa M., and Victoria Winston. "Nest Fresh Eggs (A)." Harvard Business School Case 806-056, December 2005. (Revised October 2006.)
  • 25 Jun 2007
  • Research & Ideas

HBS Cases: Beauty Entrepreneur Madam Walker

great migration northward by African Americans, and the opening up of consumer capitalism." Women Take The Stage As Consumers Walker may have catered primarily to an African American clientele, yet her... View Details
Keywords: by Martha Lagace; Beauty & Cosmetics
  • 31 May 2023
  • HBS Case

Why Business Leaders Need to Hear Larry Miller's Story

View Video Editor's note: Watch the video in "full screen" mode for the best viewing experience. If Larry Miller hadn’t concealed his criminal record, would he ever have been given the chance to turn his life around? Would his talent have taken him to Nike, where he... View Details
Keywords: by Jamal Meneide; Consumer Products; Consumer Products
  • 13 Aug 2012
  • Research & Ideas

When Good Incentives Lead to Bad Decisions

application on a scale of 0 to 100. Loan approvals were not contingent on a minimum score. "This approach is common practice for consumer and small-enterprise loans for which the bank records internal ratings but does not use... View Details
Keywords: by Carmen Nobel; Banking
  • February 2025
  • Article

Disclosure, Humanizing, and Contextual Vulnerability of Generative AI Chatbots

By: Julian De Freitas and I. Glenn Cohen
In the wake of recent advancements in generative AI, regulatory bodies are trying to keep pace. One key decision is whether to require app makers to disclose the use of generative AI-powered chatbots in their products. We suggest that some generative AI-based chatbots... View Details
Keywords: AI and Machine Learning; Governing Rules, Regulations, and Reforms; Applications and Software; Well-being
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De Freitas, Julian, and I. Glenn Cohen. "Disclosure, Humanizing, and Contextual Vulnerability of Generative AI Chatbots." New England Journal of Medicine AI 2, no. 2 (February 2025).
  • 26 Oct 2022
  • Research & Ideas

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

suggests that the effect translates to an average of $10,000 over an average six-year-career influencer. “If consumers aren’t perceiving social influencers as trustworthy and authentic, much of their marketing effort might not lead to a... View Details
Keywords: by Kara Baskin; Technology; Media & Broadcasting
  • March 2012
  • Article

The Influence of Prior Industry Affiliation on Framing in Nascent Industries: The Evolution of Digital Cameras

By: Mary J. Benner and Mary Tripsas
New industries sparked by technological change are characterized by high technological, market, and competitive uncertainty. In this paper we explore how a firm's conceptualization of products in this context, reflected in its introduction of product features, is... View Details
Keywords: Technology; Transformation; Risk and Uncertainty; Competitive Strategy; Product; Values and Beliefs; Mathematical Methods; Power and Influence; Behavior; Experience and Expertise; Design; Market Entry and Exit; Employment Industry; Computer Industry
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Benner, Mary J., and Mary Tripsas. "The Influence of Prior Industry Affiliation on Framing in Nascent Industries: The Evolution of Digital Cameras." Strategic Management Journal 33, no. 3 (March 2012): 277–302.
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