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Show Results For
- All HBS Web
(1,238)
- People (6)
- News (310)
- Research (739)
- Events (1)
- Multimedia (6)
- Faculty Publications (188)
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- 28 Mar 2017
- First Look
First Look at New Research, March 28
marketing organization, selling 46 products, including pouched milk, cheese, butter, ice cream, and infant food through a million retailers across the country, and is the market leader in almost all the categories in which it operates. Amul is well known among Indian... View Details
Keywords: Sean Silverthorne
- 15 Jun 2009
- Research & Ideas
GM: What Went Wrong and What’s Next
auto market in the 1950s. The industry leader, unbothered by competition and looming threats, began to coast on its former glory, however, and bypass such areas as consumer preferences and industry innovation. By February 2009, GM's... View Details
- 28 Feb 2012
- First Look
First Look: Feb. 28
PublicationsThe Power of Political Voice: Women's Political Representation and Crime in India Authors:Lakshmi Iyer, Anandi Mani, Prachi Mishra, and Petia Topalova Publication:American Economic Journal: Applied Economics (forthcoming)... View Details
Keywords: Sean Silverthorne
- 22 Mar 2013
- Research & Ideas
Pulling Campbell’s Out of the Soup
company in January 2001. In the late 1990s, the company increased prices and lost many consumers to less expensive soup brands. Rather than bring prices back down, to maintain earnings Campbell cut costs by reducing advertising and laying... View Details
- 30 Aug 2011
- First Look
First Look: August 30
Spice, P&G was a seasoned marketer with strong consumer research, a powerful innovation network, and the world's largest financial commitment to advertising. Purchase this... View Details
Keywords: Sean Silverthorne
- 10 Oct 2011
- Research & Ideas
Retailing Revolution: Category Killers on the Brink
increased at an impressive pace in the early 2000s even though Internet sales in the United States grew dramatically. Retail sales advanced from $2.87 trillion to almost $4 trillion between 1999 and 2007. However, the current recession created many challenges for... View Details
- 15 Dec 2003
- Research & Ideas
The New Global Business Manager
competitive by integrating activities and coordinating resources across national borders. At the same time, they also need to be sensitive and responsive to national differences in consumer tastes and government requirements, for example.... View Details
Keywords: by Cynthia Churchwell
- 10 Jan 2022
- Research & Ideas
How to Get Companies to Make Investments That Benefit Everyone
contributions to society, says Harvard Business School Assistant Professor Frank Nagle. Doing so will encourage companies to spend more time working to make the world a better place, he says. Nagle points to the use of free and open source software, known as FOSS, to... View Details
Keywords: by Lane Lambert
- 07 Apr 2020
- Research & Ideas
What Customers Need to Hear from You During the COVID Crisis
crisis? Consumers expect quite a bit from their brand partners during a crisis, seeing them as critical partners to governments, non-profit relief organizations, and NGOs because of the powerful platform a... View Details
Keywords: by Jill Avery and Richard Edelman
- 11 May 2009
- Research & Ideas
The IT Leader’s Hero Quest
"Can we shut off power to the computer systems? Or cut the wires that go to the Internet?" "We could, Graham, but I doubt that would be smart." "Smart doesn't matter. What matters is what we can say in a... View Details
Keywords: by Martha Lagace
- 04 Feb 2014
- What Do You Think?
Has Listening Become a Lost Art?
management don't listen or don't know how, we can't tap the full power of the amazing talent in our own organizations. Listening is learning." Rosa Urtubi added that "listening is assuming the responsibility, generosity to do something... View Details
Keywords: by James Heskett
- 27 Oct 2002
- Research & Ideas
Want a Happy Customer? Coordinate Sales and Marketing
service lines, market segments, and competitive positioning. Marketing did the thinking, managed the brand and consumer franchise in consumer goods companies, and provided support to the sales force. In this... View Details
Keywords: by Benson Shapiro
- 13 Nov 2019
- Research & Ideas
Don't Turn Your Marketing Function Over to AI Just Yet
Imagine a future in which a smart marketing machine can predict the needs and habits of individual consumers and the dynamics of competitors across industries and markets. This device would collect data to answer strategic questions,... View Details
Keywords: by Kristen Senz
- February 2020
- Case
Leading Change in Talent at L'Oréal
By: Lakshmi Ramarajan, Vincent Dessain and Emer Moloney
Jean-Claude Le Grand just stepped into a new role as Executive Vice-President for Human Resources at the global cosmetics company, L’Oréal. He is now responsible for the hiring, development, promotion, and retention of 83,000 employees worldwide. The highly successful... View Details
Keywords: Advertising; Business Headquarters; Business Divisions; Business Organization; Change; Change Management; Transformation; Competency and Skills; Experience and Expertise; Talent and Talent Management; Demographics; Diversity; Gender; Nationality; Multinational Firms and Management; Human Resources; Employees; Recruitment; Retention; Selection and Staffing; Innovation and Management; Jobs and Positions; Employment; Human Capital; Leadership; Leadership Development; Leadership Style; Leading Change; Management Practices and Processes; Marketing; Brands and Branding; Product Marketing; Organizations; Organizational Change and Adaptation; Organizational Structure; Personal Development and Career; Planning; Strategic Planning; Problems and Challenges; Networks; Social Psychology; Attitudes; Power and Influence; Social and Collaborative Networks; Business Strategy; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; France; Paris
Ramarajan, Lakshmi, Vincent Dessain, and Emer Moloney. "Leading Change in Talent at L'Oréal." Harvard Business School Case 420-106, February 2020.
- 02 Dec 2010
- What Do You Think?
Making Right Choices: Art or Science?
explores choices we make as consumers of products and services, many of which she has observed in her numerous experiments. Her definition of choice is "the ability to exercise control over ourselves and our environment. In order to... View Details
Keywords: by Jim Heskett
- 16 Mar 2020
- Research & Ideas
How the Coronavirus Is Already Rewriting the Future of Business
pandemic is likely to change how companies do business. Here’s what they said: Michael Beer: Organizations will develop trust-based cultures with employees The coronavirus challenge demands an organization-wide, honest conversation that enables truth to speak to... View Details
Keywords: by Dina Gerdeman
- March 2017 (Revised September 2017)
- Case
Facebook Fake News in the Post-Truth World
By: John R. Wells and Carole A. Winkler
In January 2017, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The election of Donald Trump as the next president of the United States in November 2016 had triggered a national storm of protests, and many attributed Trump’s victory to... View Details
Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Internet and the Web; Applications and Software; Information Infrastructure; Digital Platforms; Internet and the Web; Mobile and Wireless Technology; Valuation; Advertising Industry; Communications Industry; Entertainment and Recreation Industry; Information Industry; Information Technology Industry; Journalism and News Industry; Media and Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia
Wells, John R., and Carole A. Winkler. "Facebook Fake News in the Post-Truth World." Harvard Business School Case 717-473, March 2017. (Revised September 2017.)
- 25 Mar 2019
- Research & Ideas
The Secret Life of Supply Chains
research rethinks what academics and practitioners have simply called the supply chain—a loose federation of individual suppliers that feed companies with the goods and services necessary to create products for consumers and businesses.... View Details
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
entitled, Super Bowl Storytelling. I'm your host, Brian Kenny, and you're listening to Cold Call, recorded live at the 2019 Evanta CMO Executive Summit. Shelle Santana is an expert in consumer behavior, particularly in relation to... View Details
- 08 Sep 2008
- HBS Case
The Value of Environmental Activists
There are many methods, most financial, to measure the success of companies in meeting goals. But the question becomes a lot harder at Harvard Business School when MBAs are challenged to measure the efforts of environmental organizations like Greenpeace and the World... View Details