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Show Results For
- All HBS Web
(4,329)
- People (8)
- News (556)
- Research (3,152)
- Events (19)
- Multimedia (14)
- Faculty Publications (2,096)
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- 03 Jan 2018
- News
Candy That Is Good for You
Caron Proschan (MBA 2007) is founder and CEO of Simply Gum, maker of natural chewing gum and breath mints. In this interview she talks about the market opportunities for natural, eco-friendly candy products. “I started my company because... View Details
- 17 May 2017
- News
Nisa Godrej Takes Over
Photo via The Hindu Photo via The Hindu After a decade of work at her family’s Mumbai-based conglomerate, Nisa Godrej (MBA 2006) has been appointed to head up the consumer products division—taking over for her father, Adi Godrej. Godrej... View Details
- 15 Jun 2021
- News
Turning Point: Tell Me More
major brands get insight and advice from consumers via the Internet. (Think: focus groups on steroids.) My friend asked whether I missed the market research field (I did), and after a long conversation,... View Details
- 04 Dec 2014
- News
Hacking Health Care
new era,” he says. Sirois credits former professors Jeffrey F. Rayport (Managing in Cyberspace) and Howard H. Stevenson (Entrepreneurial Finance) with jump-starting his thinking. “It was like an epiphany,” he says. “There were lessons on learning how to leverage the... View Details
Keywords: Jill Radsken
- 01 Jun 2023
- News
The Exchange: The Tech Leader’s Tightrope
Leadership and Corporate Accountability (LCA),” recalls McGee. They ultimately decided to focus on Apple, because of the company’s emphasis on consumer privacy, and their 2016 case, “Apple: Privacy vs. Safety,” addressed the federal... View Details
- 06 Dec 2021
- News
Tipping Point
Kenyan coffee farm. The price of coffee beans on the global market is under $1 a pound, while the actual cost to produce that pound is between $1.62 and $2. The coffee farms are profitable only when they rely on free labor, typically from... View Details
- 01 Mar 2016
- News
Off Script
(Thinkstock) Prescription drug spending increased by more than 13 percent in the United States in 2014, raising health insurance premiums and the ire of consumers and politicians. The reasons behind the rise are many, including the high... View Details
- 01 Sep 2013
- News
The Joy of Spending
more money," says Norton, now an associate professor in the Marketing Unit at HBS. That search for answers led to their new book, Happy Money: The Science of Smarter Spending, which offers peer-reviewed guidance for the purse strings—much... View Details
- 01 Dec 2019
- News
Making Eco Easy
opportunity to create products that enable consumers to easily do the right thing,” says Paiji Yoo. It’s a sentiment shared by founding member Gina Pak (MBA 2015) who, as Blueland’s head of Marketing and... View Details
Keywords: Jennifer Gillespie
- 22 Aug 2020
- News
Bluemercury’s Marla Beck on How Covid-19 Is Changing the Beauty Business
Marla Beck (MBA 1998) Marla Beck (MBA 1998) Bluemercury cofounder and CEO Marla Beck (MBA 1998) recently spoke to the Wall Street Journal’s Secrets of Wealthy Women podcast about how her company has adapted during the pandemic. One of those changes has been reacting to... View Details
- 18 Mar 2014
- News
The Oz of Data Opens the Curtain
crunching. Acxiom, say analysts, has constructed the world's largest consumer database. Nearly 25,000 servers track data on 700 million consumers worldwide, including most US consumers, assembling... View Details
- 01 Dec 2011
- News
Faculty Research Online
HBS Cases: Lady Gaga What goes into creating the world’s largest pop star? Before her fame hit, Lady Gaga’s manager faced decisions that could have derailed the performer’s career. A new case by Associate Professor Anita Elberse examines the strategic View Details
- 01 Aug 2001
- News
Amy Schiffman Langer (MBA '77)
much sought-after speaker on social marketing and nonprofit management issues. "Breast cancer creates tremendous fear and panic and claims far too many lives," Langer observes. "But a lot can be done to equip and empower women and their... View Details
- 24 Apr 2014
- News
Building business for a better Brazil
Jorge Paulo Lemann (AB 1961) has built a career focused on strengthening the financial markets of Brazil. As a senior partner of Banco Garantia, he was the leading force for 25 years behind Brazil’s premier investment bank. Lemann... View Details
- 01 Sep 2010
- News
Dare to be Different
to do something extraordinary and every other brand in the market simply emulates it, those other brands lose, the marketplace loses, consumers lose, and you end up destroying value for everyone. So... View Details
- 01 Sep 2011
- News
Faculty Learn Firsthand about Chinese Business
deep connections with HBS alumni on the mainland, McFarlan arranged a six-city itinerary of meetings with executives of major consumer products, textile, software, energy, microfinance, and banking concerns. In Beijing, the group spent... View Details
- 24 Apr 2014
- News
Betting big on star power can be a winning strategy in business—not just show business
to subsidize less popular offerings. And now these strategies are pervading other industries from consumer electronics to fashion. “Although risky, betting heavily on the most likely blockbusters and spending considerably less on the... View Details
- 01 Jun 2000
- News
Priceline's Jay Walker: The Future is Wow
convenient place to shop ("7-Eleven is more convenient, but it doesn't have the retail share Wal-Mart has"), the discount retailer gained market supremacy by proclaiming, and delivering, "always the lowest price" -- typically by wringing... View Details
- 01 Jun 2008
- News
Greed, Gullibility, and Optimism
has been so limited. I can make an argument that the market may be overreacting to the problems, but I can make an even more persuasive argument that the government is underreacting. The ideas put forward by Treasury Secretary Henry... View Details
- 01 Mar 2025
- News
Heartland
Let me tell you what’s fantastic about offal.” Jordan Kraft Lambert (MBA 2016), Colorado State University’s first director of agricultural innovation, is a full-body talker, and the topic of organ meat has her fired up. The parts of the cow typically seen as... View Details