Publications

Career Coach

Nathan Lasche

Nathan interned in Product Management at Amazon and was the Co-President of the HBS TechMedia club. Prior to HBS, he spent two years in Uganda starting the Clinton Foundation HIV / AIDS Initiative’s country office, worked in feature film development at Sony Studios,... View Details

Research Summary

Efficient Consumer Response (ECR)

Seifert is conducting ongoing research on ECR success factor study. Identifying the relevant success factors for ECR-Implementation. Research includes analysis of supply chain mangement and category management implementiation. Statistical data is based on extensive... View Details

Research Summary

Multi-Channel Management

Extensive research on mutli channel management use at consumer goods producing companies like Procter&Gamble. Research cooperation with CMC (Compentence Center multi channel Management) of the University of Essen anf University of Muenster. Consulting of major... View Details

September 1998 (Revised April 2002)
Case

ECM Group: Improving Global Marketing Productivity

Associated Foods is considering a proposed program barter deal submitted by media consultancy ECM, along with other proposals to improve marketing expenditure productivity. This case allows calculation of the quantitative as well as the qualitative issues. View Details

Keywords: Marketing Strategy; Media; Marketing Channels; Globalization; Food and Beverage Industry

Find at Harvard

18 Apr 2012
News

Google's billion dollar business model under threat

22 Dec 2014
Video

Suchita Prasad

Ashley V. Whillans

Ashley Whillans is the Volpert Family Associate Professor of Business Administration at the Harvard Business School, where she teaches the Motivation and Incentives course to MBA students. Professor Whillans earned her PhD in Social Psychology from the University of... View Details

Research Summary

The Meaning-Making of Meaningful Work

This stream of research considers cultural processes of meaning-making. In an ongoing inductive case study of a consulting firm, I examine what makes certain kinds of work meaningful and what role the interpretation of organizational communications plays in this... View Details

Career Coach

Anne Marie Checcone

strategy at companies like Meta, Amazon Web Services and Boston Consulting Group, Anne Marie brings a sharp, pragmatic approach to executive coaching, leadership development, and career growth. Anne Marie is a seasoned product management... View Details

Keywords: Consulting; Consulting

February 2022 (Revised January 2024)
Supplement

Winning Business at Russell Reynolds (C)

By: Ethan Bernstein and Cara Mazzucco

In an effort to make compensation drive collaboration, Russell Reynolds Associates’ (RRA) CEO Clarke Murphy sought to re-engineer the bonus system for his executive search consultants in 2016. As his HR analytics guru, Kelly Smith, points out, that risks upsetting—and... View Details

Keywords: Restructuring; Talent and Talent Management; Compensation and Benefits; Growth and Development Strategy; Organizational Change and Adaptation; Organizational Culture; Performance Evaluation; Motivation and Incentives; Consulting Industry

21 Dec 2019
News

3 myths about creativity that are probably holding you back

03 Dec 2010
News

7.9% of U.S. consumers bought item on smart phone

22 Dec 2014
Video

Margarita de la Piedra Carrillo

May 2016
Case

Should I Stay or Should I Go? (A)

By: Boris Groysberg, George Serafeim, Eric Lin and Robin Abrahams

Financial executive Alexi is considering a job change. Will his long-ago association with a company currently embroiled in a scandal hurt his chances in the job market? In the (A) case, Alexi and executive search consultant Marguerite strategize about career... View Details

Keywords: Personal Development and Career; Financial Services Industry

October 1996 (Revised April 1997)
Case

Vandelay Industries, Inc.

An ICS consultant considers issues at the start of a full-scale implementation of SAP software for a large client. The enterprise resource planning (ERP) software will integrate previously fragmented business processes and so must be supported by the entire client... View Details

Keywords: Change Management; Software; Business Processes; Information Technology Industry

Video

Anu Aga

Anu Aga, former head of Thermax, an engineering and energy company in India, describes her decision to hire a consultant company in response to operational losses at the company, and of the skepticism she faced... View Details

June 2003 (Revised October 2003)
Case

An Ancient Fable

By: Ashish Nanda

This case presents a thinly disguised account of Andersen's collapse, followed by a tightening of the oversight of audit firms. It raises questions on who lost and who gained, as well as the long-term implications of the changes for the accounting profession and... View Details

Keywords: Accounting Audits; Consulting Industry

03 Apr 2013
News

A 4-step guide to landing a start-up job

December 2012 (Revised August 2020)
Case

Rodan + Fields Dermatologists

By: Das Narayandas, Michael Roberts and Liz Kind

The case focuses on issues involved in managing the direct multilevel marketing sales consultants who sell R+F skin care products. The company is trying to better manage the inconsistent and highly variable recruitment behavior of the sales force i.e., the degree to... View Details

Keywords: Marketing; Salesforce Management; Recruitment; Compensation and Benefits; Consumer Products Industry; Beauty and Cosmetics Industry; California