Publications

March 2024 (Revised April 2024)
Case

Angel City Football Club: Scoring a New Model

By: Jeffrey F. Rayport, Jennifer Fonstad and Nicole Tempest Keller

In January 2024, Kara Nortman, Julie Uhrman, and Natalie Portman, the founders of Angel City Football Club (ACFC) were developing the club’s first three-year strategic plan. Founded in 2020, ACFC had a star-studded investor group, including Portman and celebrities such... View Details

Keywords: Sports; Entertainment; Entrepreneurship; Brands and Branding; Venture Capital; Business Model; Corporate Strategy; Digital Marketing; Sports Industry; Entertainment and Recreation Industry; United States; California; Los Angeles

07 Nov 2006
First Look

First Look: November 7, 2006

industrial lobbies in Germany (and the world), engaged in social politics, and harnessed the local artistic community to beautify their products and transform their advertising to combat the (then)... View Details

Keywords: Sean Silverthorne

Web

Initiatives & Projects - Faculty & Research

leaders who make a difference in the world" by infusing this leadership perspective with an entrepreneurial point of view. Global The Global Initiative builds on a legacy of global engagement by supporting the HBS View Details

April 2022
Teaching Note

Banorte Móvil: Data-Driven Mobile Growth

By: Ayelet Israeli and Carla Larangeira

In mid-2019, Carlos Hank was deliberating over the results for Banorte Móvil—the mobile application for Banorte, Mexico’s most profitable and second-largest financial institution. Hank, who had been appointed as Banorte´s Chairman of the Board in January 2015, had... View Details

Keywords: Data Analytics; Customer Lifetime Value; Financial Institutions; Mobile and Wireless Technology; Growth and Development Strategy; Customers; Technology Adoption; Communication Strategy; Banking Industry; Mexico; Latin America

24 Sep 2013
First Look

First Look: September 24

view, the fact remains that an effective conversation about sustainability requires the participation of both sides of the market. There are two main mechanisms for companies to communicate to the market as a way of starting this... View Details

Keywords: Sean Silverthorne

January 2020
Case

Banorte Móvil: Data-Driven Mobile Growth

By: Ayelet Israeli, Carla Larangeira and Mariana Cal

In mid-2019, Carlos Hank was deliberating over the results for Banorte Móvil—the mobile application for Banorte, Mexico’s most profitable and second-largest financial institution. Hank, who had been appointed as Banorte´s Chairman of the Board in January 2015, had... View Details

Keywords: Data Analytics; Customer Lifetime Value; Financial Institutions; Mobile and Wireless Technology; Growth and Development Strategy; Customers; Technology Adoption; Communication Strategy; Banking Industry; Mexico; Latin America

Web

Program Details - Doctoral

institution to complete their undergraduate degrees. We are unable to sponser participants from institutions outside of the U.S., recent graduates, or graduate students. Individuals taking summer school courses, preparing for summer graduate school entrance exam, or... View Details

Web

MBA Experience - Health Care

Past Events Feb 27 27 Feb 2025 A Conversation with Dr. Rochelle Walensky, Former CDC Director (2021–2023) HBS Health Care Initiative Hawes 101 Open to the Harvard community Join the Student Health Care Club and the Health Care Initiative... View Details

26 Feb 2019
First Look

New Research and Ideas, February 26, 2019

provided to facilitate deeper study by interested students. Thus, when students complete the BGIE course, they have engaged with a curated selection of ideas that their faculty have found most valuable in analyzing how the world works.... View Details

Keywords: Dina Gerdeman

Web

Value-Based Health Care - Institute For Strategy And Competitiveness

of pressing questions facing health policymakers, medical professionals, patients, families, and others who influence and are influenced by health care and the health care system. To achieve this goal, the Center fosters a community of... View Details

2017
Mimeo

Innovation in Tradition: Rural Livelihood Creation in the Indian Craft Sector

By: Mukti Khaire, Shashank Shah and Kundan Madireddy

This publication is a study of the Indian Crafts Sector. It is an outcome of the team's research, engagement, and interactions with over 75 crafts enterprises across India. It documents the research process, insights generated, the impact, and policy recommendations... View Details

Keywords: Jobs and Positions; Creativity; Business and Community Relations; Rural Scope; India

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04 Sep 2018
First Look

New Research and Ideas, September 4, 2018

W. Feeley Abstract—Patients and providers are frustrated with seemingly endless data entry. We used our patients’ vested interest in their own health care by actively engaging them in the entry of their own medical information into the... View Details

Keywords: Dina Gerdeman

Web

South Asia - Global

Director, Community Engagement Anthea D’Souza Senior Associate Director Kairavi Dey Assistant Director Kanika Jain Researcher Tanisha Murdeshwar Research and Educational Coordinator Zarieus Namirian Research... View Details

2015
Working Paper

Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum

By: Ragnar Lund and Stephen A. Greyser

Purpose: This paper examines cultural sponsorship from a partnership and relationship marketing perspective. It studies a case of how a partnership between two international institutions, a bank and a museum, adds value to both in terms of interaction with... View Details

Keywords: Value Creation; Partners and Partnerships; Marketing Strategy; Culture; Banks and Banking

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January 2024
Case

National Football League and Private 5G

By: Andy Wu, Grant Son and Shuoyu Chen

On September 9, 2021, the National Football League (NFL) designated Verizon as its official 5G partner in a 10-year deal, committed to enhance the experience for NFL teams, players, and fans in stadiums. NFL Commissioner Roger Goodell said, “Verizon will help us... View Details

Keywords: Football; National Football League; 5G; Verizon; Communication Technology; Mobile and Wireless Technology; Technology Adoption; Risk and Uncertainty; Business Strategy; Collaborative Innovation and Invention; Sports Industry; Telecommunications Industry