Communication Intention and Meaning - Publications - Faculty & Research

Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending

I study the Porsche Cayenne SUV launch to ethnographically analyze how men consuming a gendered brand respond to perceived brand gender contamination. The consumers' communal gender work in a Porsche brand community is analyzed to uncover brand gender contamination's... View Details

08 Mar 2019
Blog Post

Reclaiming Feminism: A Celebration of International Women’s Day

to risk failure in the pursuit of excellence. Feminism is for everybody. We seek to build an inclusive, strong community at HBS and beyond. Building a network of feminist allies doesn’t just View Details

26 Jun 2020
Research & Ideas

Why Japanese Businesses Are So Good at Surviving Crises

says Harvard Business School professor Hirotaka Takeuchi, was their dedication to responding to the needs of employees and the community first, all with the moral purpose of serving the common good. Less... View Details

Keywords: by Dina Gerdeman

15 Mar 2019
Blog Post

PART 3: Military Transition and the JD/MBA - Getting on the JD/MBA Path

the program. First, dream big, chart your own course, and don’t take no for an answer (though you should get used to hearing it). The JD/MBA community of students and alumni is... View Details

21 Aug 2019
Research & Ideas

What Machine Learning Teaches Us about CEO Leadership Style

different resources to accomplish something productive,” says Khanna. “That means you are motivating people to do things, and the only way to motivate people is to communicate... View Details

Keywords: by Michael Blanding

30 May 2024
Research & Ideas

Racial Bias Might Be Infecting Patient Portals. Can AI Help?

registered nurses. The statistical evidence suggests that medical teams tended to prioritize messages from white patients, says Ariel Stern, a visiting professor at Harvard Business School and one of the study’s authors. As mobile View Details

Keywords: by Ben Rand; Health

29 Nov 2017
Blog Post

HBS, A Dream and Trey: How HBS Helped Me Launch My Social Enterprise

film review, scouting reports, travel, community events...it adds up quickly, and it’s not just during season. We trained year-round. Add college courses to the mix, and you... View Details

01 Sep 2020
News

Action Plan: Finding Fluency

Dunaway, the pandemic meant rethinking all of the company’s marketing plans. A veteran of established brands such as Frito-Lay, Yahoo, and Nintendo, Dunaway joined Duolingo in 2018 to build a marketing department from scratch with a focus... View Details

Keywords: April White; foreign language; education and technology; digital marketing; change management; COVID-19; Educational Services

12 Jun 2014
News

Second Wind

02 Nov 2009
Research & Ideas

Shareholders Need a Say on Pay

when it comes to those much-maligned golden parachutes. Ferri sees say on pay as a tool utilized "quite judiciously" in the past. "There's no evidence that the process was hijacked by special interests. And it works quite... View Details

Keywords: by Julia Hanna; Financial Services

12 Apr 2010
Research & Ideas

One Report: Better Strategy through Integrated Reporting

“Globalization, the Internet, and instant communications combine to subject every corporate action to scrutiny whether the company communicates or not.” There are two main... View Details

Keywords: by Martha Lagace

Web

Reweaving Ourselves and the World: New Perspectives on Climate Change - Course Catalog

the HKS campus. Faculty: Professor Rebecca Henderson, John and Natty McArthur University Professor, rhenderson@hbs.edu Faculty Assistant: Fed Chavez, fchavez@hbs.edu , Teaching Fellow: Mauro Morabito, mauromorabito@hks.harvard.edu... View Details

04 May 2021
Blog Post

Asian American Pacific Islander Heritage Month at HBS

May is Asian American Pacific Islander (AAPI) Heritage Month. In a year characterized by growing levels of anti-AAPI hate across the country, we wanted to stand in solidarity and celebrate the diversity, character, View Details

29 Mar 2011
Working Paper Summaries

Risky Trust: How Multi-entity Teams Develop Trust in a High Risk Endeavor

Keywords: by Faaiza Rashid & Amy C. Edmondson

December 2000 (Revised March 2001)
Background Note

Strategic Use of Music in Marketing, The: A Selective Review

By: Gerald Zaltman and Nancy Puccinelli

Summarizes selected research on music and its impact on mood and shopping behavior, and its impact on the communication of ideas. View Details

Keywords: Communication Intention and Meaning; Music Entertainment; Marketing Strategy; Consumer Behavior; Behavior

Citation

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November–December 2019
Article

Head, Heart or Hands: How Do Employees Respond to a Radical Global Language Change Over Time?

By: Sebastian Reiche and Tsedal Neeley

To understand how recipients respond to radical change over time across cognitive, affective, and behavioral dimensions, we conducted a longitudinal study of a mandated language change at a Chilean subsidiary of a large U.S. multinational organization. The... View Details

Keywords: Language; Communication; Change; Employees; Attitudes; Emotions; Globalized Firms and Management

Citation

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25 Sep 2023
Blog Post

HBS Latino Student Association Spotlight: Ana Barrera (MBA 2024)

related to MBA Admissions, alumni engagement, career development, and more to advocate for and empower the Latino community on campus and beyond.... View Details

Web

How One Coffee Shop Is Brewing Change for Business and Society | Working Knowledge

the cost of providing reasonable accommodations or because they fear they’ll face lawsuits if they terminate an employee. “Employment of the special needs community really doesn’t get attention. It’s a massive disconnect, View Details

04 Oct 2022
What Do You Think?

Have Managers Underestimated the Need for Face-to-Face Contact?

(iStockphoto/SolStock) The COVID-19 pandemic changed the ways we worked, the ways we shopped, and the ways we interacted with others. It fostered some businesses—online selling, meeting services, and home... View Details

Keywords: by James Heskett

Web

IT Strategy: Building a Diversity, Equity, and Inclusion (DEI) Strategy for HBS IT | Information Technology

their latest strategic plan, HBS IT wanted to dedicate an effort to building a more intentional program to engage and support the organization in advancing this work and so... View Details

Publications