Communication Intention and Meaning - Publications - Faculty & Research

23 Jul 2012
Research & Ideas

The Power of Conversational Leadership

When a company is small, communication among employees is as simple as rolling a desk chair around the room to talk to the president, the admin, or the chief engineer. But as a company grows, communication... View Details

Keywords: by Carmen Nobel

29 Nov 2017
Blog Post

HBS, A Dream and Trey: How HBS Helped Me Launch My Social Enterprise

film review, scouting reports, travel, community events...it adds up quickly, and it’s not just during season. We trained year-round. Add college courses to the mix, and you... View Details

2012
Chapter

Sustainable Cities: Oxymoron or the Shape of the Future?

By: Robert G. Eccles, Annissa Alusi, Amy C. Edmondson and Tiona Zuzul

Two trends are likely to define the 21st century: threats to the sustainability of the natural environment and dramatic increases in urbanization. This paper reviews the goals, business models, and partnerships involved in eight early "ecocity" projects to begin to... View Details

Keywords: Environmental Sustainability; City; Urban Development; Infrastructure; Housing; Urban Scope; Business Ventures; Business Model; Green Technology Industry

Citation

15 Mar 2019
Blog Post

PART 3: Military Transition and the JD/MBA - Getting on the JD/MBA Path

the program. First, dream big, chart your own course, and don’t take no for an answer (though you should get used to hearing it). The JD/MBA community of students and alumni is... View Details

08 Feb 2022
Research & Ideas

Silos That Work: How the Pandemic Changed the Way We Collaborate

Employers were so impressed with how smoothly their employees handled remote work during the dramatic lockdowns in the first year of the COVID-19 pandemic that many are going permanently remote, ditching expensive office leases and... View Details

Keywords: by Jay Fitzgerald

December 2012
Article

Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending

By: Jill Avery

I study the Porsche Cayenne SUV launch to ethnographically analyze how men consuming a gendered brand respond to perceived brand gender contamination. Consumers' communal gender work in a Porsche brand community is analyzed to uncover brand gender contamination's... View Details

Keywords: Brands; Brand Building; Brand Equity; Brand Management; Brand Positioning; Marketing; Brands and Branding; Marketing Strategy; Product Marketing; Consumer Behavior; Gender; Identity; Customer Focus and Relationships; Auto Industry; Consumer Products Industry

Citation

Read Now

09 May 2023
Research & Ideas

Where to Find Remote Work Now: 250 Million Job Postings Paint a Complex Picture

profession. Finance, insurance, information, and communications have the highest remote-work shares, the authors found. Skills play a role, too. Higher-paying jobs with computer use View Details

Keywords: by Rachel Layne

Clubs

Africa Business Club

13 Oct 2018
News

USA TODAY’s False Trump Op-Ed Raises Questions About Their Journalistic Integrity

December 1999 (Revised March 2002)
Case

Hunter Business Group: TeamTBA

By: Das Narayandas and Elizabeth R. Caputo

The Hunter Business Group (HBG), a direct marketing consulting firm specializing in reorganizing the sales and marketing efforts of industrial firms, uses integrated customer contact technologies (including field sales, telephone, and mail) as a means of... View Details

Keywords: Communication Technology; Marketing Communications; Marketing Reference Programs; Marketing Strategy; Market Participation; Sales; Value Creation; Consulting Industry

Citation

Educators

Purchase

July 2024
Case

Knowledge-Enabled Financial Advice: Digital Transformation at Edward Jones

By: Lauren Cohen, Richard Ryffel, Grace Headinger and Sophia Pan

Edward Jones, a wealth management advisory firm that prided itself on its interpersonal connections and face-to-face interactions, was eager to augment their services with AI capabilities. Built on 1-to-1 close-knit relationships, the firm had more than 15,000 offices... View Details

Citation

Educators

Purchase

26 Jun 2020
Research & Ideas

Why Japanese Businesses Are So Good at Surviving Crises

says Harvard Business School professor Hirotaka Takeuchi, was their dedication to responding to the needs of employees and the community first, all with the moral purpose of serving the common good. Less... View Details

Keywords: by Dina Gerdeman

30 May 2025
News

Galas in NYC and Mexico City; NFL Coach Shares Leadership Insights in Charlotte

HBS Club of Mexico Celebrates Connection with Gala Dinner The HBS Club of Mexico joined the Harvard Club of Mexico in celebrating the latter’s 75th anniversary with the Harvard Gala Mexico, held on May 12 at the Club de Industriales in Mexico City. Approximately 275... View Details

Keywords: Margie Kelley

03 Aug 2009
Research & Ideas

Corporate Social Responsibility in a Downturn

societal issues and at the same time enhance business success, yielding a "double bottom line." And there's no time like the present, he adds. "Effective programs that serve the View Details

Keywords: by Martha Lagace

30 May 2024
Research & Ideas

Racial Bias Might Be Infecting Patient Portals. Can AI Help?

registered nurses. The statistical evidence suggests that medical teams tended to prioritize messages from white patients, says Ariel Stern, a visiting professor at Harvard Business School and one of the study’s authors. As mobile View Details

Keywords: by Ben Rand; Health

08 Mar 2019
Blog Post

Reclaiming Feminism: A Celebration of International Women’s Day

to risk failure in the pursuit of excellence. Feminism is for everybody. We seek to build an inclusive, strong community at HBS and beyond. Building a network of feminist allies doesn’t just View Details

21 Aug 2019
Research & Ideas

What Machine Learning Teaches Us about CEO Leadership Style

different resources to accomplish something productive,” says Khanna. “That means you are motivating people to do things, and the only way to motivate people is to communicate... View Details

Keywords: by Michael Blanding

15 Dec 2015
News

The Year in Ideas 2015

communication technology that works with the same cellular spectrums that telecommunications companies use. Since that first experiment four years ago, Project Loon has improved balloon steerability, connectivity, View Details

Keywords: Julia Hanna, Christine Lejeune, Dan Morrell, and April White

01 Sep 2020
News

Action Plan: Finding Fluency

Dunaway, the pandemic meant rethinking all of the company’s marketing plans. A veteran of established brands such as Frito-Lay, Yahoo, and Nintendo, Dunaway joined Duolingo in 2018 to build a marketing department from scratch with a focus... View Details

Keywords: April White; foreign language; education and technology; digital marketing; change management; COVID-19; Educational Services

April 2009 (Revised August 2009)
Case

Petrobras in Ecuador (A)

By: Aldo Musacchio, Lena G. Goldberg and Ricardo Reisen de Pinho

On October 18, 2007, Ecuador's President Rafael Correa announced his intention to migrate Petrobras' existing participation contracts to exploit oil reserves in Ecuador's Blocks 18 and 31 to servicing agreements under which Petrobras would be paid a production fee and... View Details