Broadcasting - Publications - Faculty & Research

1992
Article

December 1978 (Revised March 1992)
Case

Archdiocese of New York

By: Stephen A. Greyser and John A. Quelch

A print media campaign to improve attitudes toward the Catholic priesthood and to indirectly increase vocations is evaluated through a comparison of pretest and post-test data. View Details

Keywords: Advertising Campaigns; Measurement and Metrics; Media; Public Opinion; Valuation; Media and Broadcasting Industry; New York (state, US)

Citation

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December 1997 (Revised January 1998)
Case

STAR TV (F)

By: Michael Y. Yoshino and Cate Reavis

Keywords: Media and Broadcasting Industry

Citation

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May 1994 (Revised September 1994)
Case

STAR TV (B)

By: J. Peter Williamson and Michael Y. Yoshino

Keywords: Media and Broadcasting Industry

Citation

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1998
Working Paper

The U.S. Cable Television Industry, 1948-1995: Managerial Capitalism in Eclipse

By: Thomas R. Eisenmann

Keywords: Management Systems; Television Entertainment; Media and Broadcasting Industry; United States

Citation

Article

The Entrepreneurial M-Form: Strategic Integration in Global Media Firms

By: T. R. Eisenmann and J. L. Bower

Keywords: Entrepreneurship; Strategy; Integration; Global Range; Business Ventures; Media; Media and Broadcasting Industry

Citation

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August 1978 (Revised May 1993)
Case

Community Television of Southern California: KCET

By: Regina E. Herzlinger

Keywords: Media and Broadcasting Industry; California

Citation

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June 1990
Case

CBS vs. Andy Rooney

By: Joseph L. Badaracco Jr.

Keywords: Media and Broadcasting Industry

Citation

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February 1977 (Revised May 1993)
Case

WJAC (B): Financing a Growing Organization

By: Regina E. Herzlinger

Keywords: Organizations; Finance; Media and Broadcasting Industry

Citation

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Simmons was principally responsible for bringing rap and hip hop music into the cultural mainstream of America. His formation of Def Jam Records in the early eighties marked the beginning of rap as a dominant music form. By the end of the century, rap music had... View Details

Keywords: Entertainment & Broadcast Media

Amos Hostetter, Jr.

With a few thousand dollars, Hostetter and a partner embarked on the development of a small cable company in the early sixties. Beginning with two small towns in Ohio, Continental Cablevision grew by providing better reception to rural communities. Over a three decade... View Details

Keywords: Entertainment & Broadcast Media

Michael D. Eisner

Eisner headed the second-largest media and entertainment company in the U.S. having grown its market value from $3 billion to approximately $70 billion in his first 14 years as CEO. Eisner has released animated movie hits such as The Little Mermaid, Aladdin, The Lion... View Details

Keywords: Entertainment & Broadcast Media

Walter E. Disney

Disney was a pioneer in the family entertainment business. From his ground-breaking introduction of the animated cartoon Steamboat Willie starring Mickey Mouse in 1928 to the launch of the first full-length animated film in 1937 (Snow White), Disney built a media... View Details

Keywords: Entertainment & Broadcast Media

Richard W. Clark

With his ageless persona, Clark had an uncanny ability to tap into the social consciousness of America’s youth. After having served in front of the camera for many years, most notably as host of American Bandstand, Clark formed his own production company which produced... View Details

Keywords: Entertainment & Broadcast Media

01 Sep 2004
News

Lisa Churchville (MBA 1979)

A native of Aliceville, Alabama, Lisa Churchville attended HBS while on educational leave from IBM. Upon graduation, she changed paths and pursued her interest in broadcasting, working as an account executive for ABC before joining NBC in 1986. Having held various... View Details

Keywords: Broadcasting (except Internet); Broadcasting (except Internet)

17 Dec 2017
News

How Music Forged a Fighter for Free Expression

recordings over to Congo, and Central African Republic, and South Sudan where we were helping to build radio stations and broadcast them out to the LRA. Basically, the songs were subverting the brainwashing that a lot of the commanders... View Details

04 Mar 2009
Op-Ed

Credit is Not the Bogey

to loan Americans money. In the housing sector, an explosion of subprime lenders gave borrowers deals that were truly too good to be true, trapping them in impossible loans. In the retail sector, credit card agencies flooded mailboxes, offering easy entrée to the good... View Details

Keywords: by Nicolas P. Retsinas & Eric S. Belsky; Construction; Real Estate; Financial Services

01 Apr 1999
News

A Random Sampling of HBS Graduates in the News

is no stranger to entrepreneurship. In 1991, he created a sports data service that he sold three years later to Data Broadcasting Corp. (DBC), a firm that hired him to set up DBC News, where he founded MarketWatch. With Kramer as CEO,... View Details