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    W. Earl Sasser

    Earl Sasser is a Baker Foundation Professor at Harvard Business School and has been a member of the faculty there since 1969. He received a B.A. in Mathematics from Duke University in 1965, an MBA from the University of North Carolina in 1967, and a Ph.D. in... View Details

    Keywords: communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications
    • 05 Feb 2013
    • First Look

    First Look: Feb. 5

    concentrated among firms with high growth opportunities or firms confronting adverse circumstances, consistent with boardroom connections mattering most for firms that stand to benefit most from the information communicated and resources... View Details
    Keywords: Sean Silverthorne
    • Web

    Regional Winners - Alumni

    Sophie Jewsbury, MBA 2024, Co-Founder & COO Region: Northeastern U.S./New York Together Achieving Dreams (TAD) 3 out of 4 blind Americans are job-ready, but unemployed. TAD is on a mission to increase employment for the blind and low vision View Details
    • 12 Feb 2013
    • First Look

    First Look: Feb. 12

    Preannouncements under Market Uncertainty Authors:Ofek, Elie, and Ozge Turut Publication:Marketing Science Abstract A firm may want to preannounce its plans to develop a new product in order to stimulate future demand. But given that such View Details
    Keywords: Sean Silverthorne
    • 12 Dec 2005
    • Research & Ideas

    Using the Law to Strategic Advantage

    "bridge the communications gap" between lawyers and managers. Sean Silverthorne: You argue that managers shouldn't just view the law as a compliance issue, but rather something that can be used actively to increase the firm's... View Details
    Keywords: by Sean Silverthorne; Legal Services
    • Web

    Winners & Runners-Up | New Venture Competition

    Enterprise Track, 2024 New Venture Competition video Play Video duration: 1:32 2024 New Venture Competition Runner-Up, Social Enterprise Track: Trans Health HQ Trans Health HQ is a tool built by the trans community that addresses... View Details
    • Web

    Advisory Board - Entrepreneurship

    opportunities. He graduated from Kenyon College, has one daughter, and lives in Wellesley, MA. Marla Malcolm Beck (MBA 1998), Bluemercury Marla Malcolm Beck is the co-founder and CEO of Bluemercury Inc., a high-growth luxury beauty retailer and cosmetics View Details
    • November 2018 (Revised January 2022)
    • Case

    JUUL and the Vaping Revolution

    By: Michael W. Toffel, John Masko and Sarah Mehta
    In late 2019, San Francisco-based electronic cigarette (e-cigarette) maker JUUL Labs (pronounced “jewel”) faced intense pressure. Sales of JUUL products exceeded $1 billion in 2018, dominating the e-cigarette category. While JUUL Labs’ stated goal was to help current... View Details
    Keywords: Electronic Cigarettes; E-Cigarettes; Vaping; Nicotine Replacement; JUUL; Juuling; Advertising; Digital Marketing; Customers; Innovation and Invention; Marketing; Ethics; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Corporate Social Responsibility and Impact; Social Issues; Information Technology; Technology Industry; San Francisco; California
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    • Web

    Networking Events - Recruiting

    Hire Talent Networking Events Hire Talent Networking Events Post your event on our recruiting platform 12twenty to effectively connect with HBS students and build brand awareness. Successful events prioritize a meaningful conversation... View Details
    • Web

    Career Networking - Alumni

    virtual reality. Learn more Leveraging Your Networks Put Your Networks to Use. Leverage your networks to achieve personal, team, and organizational goals. Put Your Networks to Use. Leverage your networks to achieve personal, team, and organizational goals. Learn more... View Details
    • 11 Oct 2023
    • News

    Soldier On

    looks like. READ MORE April White: I want to start this conversation at what I imagine was a particularly challenging moment for your community and for you. This is early January. It's a few days before you're inaugurated as mayor of... View Details
    • Web

    Historical Data Visualization - Business History

    Median US Home Prices Unadjusted Trends Over Time Managing Distance Merchant Shipping Tonnage Trends Over Time Managing Distance Mobile Phone Subscriptions per 100 People Trends Over Time Corporations Natura Cosméticos Trends Over Time Corporations Pampers View Details
    • 17 Dec 2020
    • News

    Making Club History in Japan; Startup Accelerator Case Goes Virtual in Atlanta

    networking, efforts to support innovation in Japanese business as well as community service and charitable works. “HBS has a great brand and reputation in Japan, and I hope we can make a difference with our... View Details
    Keywords: Margie Kelley
    • Web

    Online Business Essential Courses | HBS Online

    your classmates, broaden your perspective, and challenge your worldview. Social Join a global community of business professionals. Learn from and network with peers before, during, and after your course. Ask questions, collaborate, give... View Details
    • 01 Sep 2023
    • News

    Made in Italy

    focused on the past, present, and future of capitalism and the iconic brands that have established the “Made in Italy” label as an international symbol of quality and luxury. The School’s elective IFCs bring second-year students... View Details
    Keywords: April White
    • 27 Jun 2019
    • Blog Post

    My Week at Harvard Business School's Summer Venture in Management Program (SVMP)

    encouraged to listen intensely to my peers and also to add value with my responses. This way the analyses progressed intelligently and critically which kept me engaged and inspired to think through different perspectives. We covered a variety of cases in marketing for... View Details
    • Web

    Student Research - Doctoral

    Student Research Student Research Examining critical issues in management Featured Research Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers By: Mengjie Cheng and Shunyuan Zhang 01 JUL 2025 | Management... View Details
    • 14 Jul 2014
    • Research & Ideas

    Pay Attention To Your ‘Extreme Consumers’

    four Porsches in the garage and who join online brand communities to share in their love for the brand. When Porsche tried to appeal to female consumers with its Porsche Cayenne SUV, these fanatics howled in... View Details
    Keywords: by Michael Blanding
    • Web

    Credential of Leadership, Impact, and Management in Business | HBS Online

    digital tools and data-informed leadership to execute, innovate, and work smarter Identify what makes a successful personal brand to establish your own Gain frameworks and in-demand skills from a business curriculum with breadth and depth... View Details
    • 22 Feb 2023
    • Blog Post

    Meet the Disability Advocacy and Affinity Group (DAAG)

    accommodations for all current students, prospective students, alumni, and their families. We also want to create greater awareness of these issues through community events, speaker series, listening tours, and more. Cassidy Wald (MBA... View Details