Publications

February 2000 (Revised October 2000)
Case

E-commerce at Williams-Sonoma

By: Rosabeth M. Kanter and Daniel Galvin

Describes Williams-Sonoma's development of a third channel of business on the Internet. Describes the strategies for managing changes in the organizational, operational, and technological structure of the company. The new e-commerce division confronts challenges posed... View Details

Keywords: Change Management; Internet and the Web; Trade; Corporate Strategy; Organizational Change and Adaptation; Operations; Information Technology; Technological Innovation; Information Technology Industry; Retail Industry; California

January 1998
Case

Frontgate Catalog

By: Jeffrey F. Rayport

Frontgate is a high-end, Lebanon, Ohio-based catalog business. The decision makers are trying to determine how much financial and personnel resources to invest in the development of a Web site. The decision is being made in light of branding issues and competitor's Web... View Details

Keywords: Customer Relationship Management; Competition; Internet and the Web; Brands and Branding; Retail Industry; Ohio

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03 Nov 2010
News

Henry Ford, William Sarnoff And Leadership Today

30 Aug 2021
News

How Managers Can Ease the Transition Back into the Workplace for Their Employees

22 Aug 2011
News

Getting to Eureka!: How Companies Can Promote Creativity

25 Feb 2021
News

Viewpoint: J.B. Hunt, Google team up to build another supply chain platform

Core Readings in Entrepreneurship Series

Becoming an Entrepreneurial Leader
Recognizing and Shaping Opportunities
Developing Business Plans and Pitching Opportunities
Attracting Talent and Building Ecosystems
Financing Entrepreneurial... View Details

February 2021
Background Note

Jobs to Be Done: A Toolbox

By: Derek C. M. van Bever, Bob Moesta, Iuliana Mogosanu, Shaye Roseman and Katie Zandbergen

The Jobs to Be Done methodology is both a theory and a practical approach for understanding customer behavior and why people make the choices they make. Many practitioners, whether they work for startups or incumbent businesses, find Jobs to Be Done useful because it... View Details

Keywords: Customer Value and Value Chain; Decision Choices and Conditions; Knowledge Acquisition; Attitudes; Perception; Theory; Behavior; Customer Relationship Management

05 Mar 2008
What Do You Think?

Where Will Management Innovation Take Us?

including hiring, training, and firing personnel. All reward teams at all levels for performance. All provide generally unmonitored time for employees to develop product and service innovations as well as either redesign their jobs or... View Details

Keywords: by Jim Heskett

17 Nov 2023
Blog Post

HBS Veteran Spotlight: Rex Willis (MBA 2024)

rewarding. Although physical assets such as ships and planes are vital, I quickly recognized that humans are the most important asset that the military has. Because of that, I dedicated a tremendous amount of time to their professional and personal View Details

April 2012 (Revised August 2013)
Case

General Motors Technical Center India – Powertrain Engineering

By: Willy Shih, William Jurist, Brian McIntosh and Helen Wang

Prabjot Nanua was proud of the growing capabilities of the General Motors Technical Center India Powertrain Engineering group that he oversaw. Since 2003, engineers there had expanded the center's capabilities, developing a reputation within GM for completing... View Details

Keywords: Decision Choices and Conditions; Business Headquarters; Research and Development; Business Strategy; Manufacturing Industry; Auto Industry; India

July 1994
Case

Microsoft: Multimedia Publications (A)

By: Marco Iansiti and Ellen Stein

Microsoft Corp. has built a highly successful business around computer software (both applications and system software) using a particular organizational structure. Now that the company has chosen to enter the consumer market with a CD-ROM product, how should Microsoft... View Details

Keywords: Product Development; Organizational Structure; Applications and Software; Design; Expansion; Consumer Products Industry; Information Technology Industry; Washington (state, US)

20 Aug 2021
Blog Post

Is the MBA Worth It? Hear What Recent HBS Grads Have to Say

would they be? Global, transitional, and eclectic. Was an HBS MBA worth it? HBS was a transformative experience for me. Professionally, I pivoted my career from both an industry and geographic perspective. Personally, I made friends across the globe who have aided my... View Details

01 Dec 2023
News

The Imposter Among Us

former chief of staff, the task was accomplished. Clay believed (as do I) that most people are more capable than they realize. All it takes is asking someone to do something they don’t think is possible. I’m a big believer in the growth-mindset framework as View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

2012
Book

The Rate and Direction of Inventive Activity Revisited

By: Josh Lerner and Scott Stern

While the importance of innovation to economic development is widely understood, the conditions conducive to it remain the focus of much attention. This volume offers new theoretical and empirical contributions to fundamental questions relating to the economics of... View Details

Keywords: Technological Innovation; Opportunities; Nonprofit Organizations; Resource Allocation; Economic Growth; Research and Development

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Read Now

Benjamin Esty is the Roy and Elizabeth Simmons Professor of Business Administration at Harvard Business School. Over the years, he has taught a variety of courses ranging from advanced corporate finance and project finance to competitive strategy and leadership. He... View Details

Keywords: banking; asset management; investment banking industry; consumer products; shipping; wine; financial services

May 1980
Case

Kendall-Vetmat

Discusses the role of market research in a product manager's decision process. Traces the development of market research information for the introduction of a new product, and presents a manager's dilemma of receiving market data that are inconsistent with expectations... View Details

Keywords: Decision Making; Product Launch; Product Development

June 1993 (Revised December 1994)
Case

Milkpak Limited.: International Joint Venture

By: John A. Quelch

Considers a Pakistani company's decision to conduct a joint venture with a foreign multinational. In 1987, Milkpak Ltd. had successfully developed a market for sterilized milk and wanted to produce other value-added food products. The company was evaluating the best... View Details

Keywords: Negotiation; Multinational Firms and Management; Joint Ventures; Developing Countries and Economies; Food and Beverage Industry; Pakistan