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    Ethan C. Rouen

    Ethan Rouen is an associate professor of business administration in the Accounting and Management Unit at Harvard Business School, where he teaches the elective course Reimagining Capitalism. From 2020 to 2022, he served as the faculty co-chair of the View Details

    • May 2021 (Revised May 2022)
    • Case

    Headspace vs. Calm: A Mindful Competition

    By: Ayelet Israeli and Anne Wilson
    By 2021, the mindfulness app wars reached their apex. Over 2,000 meditation apps were available to consumers, but two apps, Headspace and Calm, dominated the space, jointly holding about 70% of the total market. Headspace had established itself as the approachable... View Details
    Keywords: Marketing Communication; Integrated Strategy; Brand; Brand ＆ Product Management; Brand Communication; Brand Differentiation; Brand Building; Brand Management; E-Commerce Strategy; Ecommerce; App; App Development; Applications; COVID; COVID-19; Pandemic; Pricing; Pricing Strategy; Subscription Model; Subscription; Partnerships; Strategic Partnerships; B2B Vs. B2C; B2B; Health ＆ Wellness; Wellbeing; Digitization; Commoditization; Mobile App; Mobile App Industry; Mobile Healthcare; Mobile Marketing; Digital Brand; Digital Health; Consumer Health; Apps; Online Business; Online Competition; Online Community; Online Entertainment; Entertainment And Leisure; Meditation; Marketing; Marketing Communications; Brands and Branding; Price; Strategy; Competition; Competitive Strategy; Competitive Advantage; Partners and Partnerships; Health; Well-being; Mobile and Wireless Technology; Communication; Communication Strategy; Disruption; Consumer Behavior; Digital Marketing; E-commerce; Applications and Software; Health Industry; Technology Industry; Communications Industry; United States; North America; United Kingdom
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    • 2020
    • Working Paper

    Best Ideas

    By: Miguel Antón, Randolph B. Cohen and Christopher Polk
    We find that the stocks in which active mutual fund or hedge fund managers display the most conviction towards ex-ante, their “Best ideas,” outperform the market, as well as the other stocks in those managers’ portfolios, by approximately 2.8 to 4.5 percent per year,... View Details
    Keywords: Mutual Funds; Managerial Skill; Market Efficiency; Investment Funds; Management; Investment Portfolio; Decision Making
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    • 25 Aug 2003
    • Research & Ideas

    Should You Sell Your Digital Privacy?

    It's a startling idea: Instead of relying on regulators to protect our privacy against telemarketers, data miners, and consumer companies, we should capitalize on the value of our personal information and get something of value in return. That is the idea put forward... View Details
    Keywords: by Manda Salls & Sean Silverthorne; Advertising
    • 25 Jun 2014
    • Working Paper Summaries

    Does ‘Could’ Lead to Good? Toward a Theory of Moral Insight

    Keywords: by Ting Zhang, Francesca Gino & Joshua D. Margolis
    • 01 Jun 2024
    • News

    Conducting Business

    In 2015 I moved from New York City to Madison, Connecticut, where I met, quite by chance, Ginny Vancil and her brother, Richard. I thought, How many Vancils can there be in the world? I asked if they knew Richard “Dick” Vancil, who was my first professor for my first... View Details
    Keywords: Michael Farmer (MBA 1971); illustration by Lucinda Rogers; Business Schools & Computer & Management Training; Educational Services
    • 28 Oct 2013
    • Research & Ideas

    Book Excerpt: The Good Struggle: Responsible Leadership in an Unforgiving World

    more and more cases, when leaders make critical decisions, they are not choosing among specific, detailed options, each supported by in-depth analysis, nor are they expecting to implement the option they choose in a familiar, predictable,... View Details
    Keywords: by Joseph L. Badaracco
    • 30 Aug 2004
    • Research & Ideas

    Mapping Your Board’s Effectiveness

    corporate strategy—create value by becoming known for better governance and greater transparency to external providers? Can they lower their cost of capital and perhaps get a valuation premium based on the reputation and performance of... View Details
    Keywords: by Robert S. Kaplan
    • 16 Sep 2015
    • Op-Ed

    The Real Duty of the Board of Directors

    capital. These rights are free from the burdens of ownership. Shareholders thus become temporary, while the corporation is permanent—controlled not by shareholders, but by the board of directors. Under a... View Details
    Keywords: by Robert G. Eccles & Tim Youmans
    • 11 May 2015
    • Working Paper Summaries

    What Do Private Equity Firms Say They Do?

    Keywords: by Paul A. Gompers, Steven N. Kaplan & Vladimir Mukharlyamov; Financial Services
    • 20 Sep 2004
    • Research & Ideas

    How Consumers Value Global Brands

    preferences, American companies should manage brands just as rivals from other countries do. The relative importance of the three dimensions was consistent across the twelve countries we studied, indicating that the calculus used View Details
    Keywords: by Douglas B. Holt, John A. Quelch & Earl L. Taylor
    • July 2010 (Revised June 2016)
    • Case

    Erik Peterson at Biometra (A)

    By: John J. Gabarro, Thomas DeLong and Jevan Soo
    Describes the problems facing a recent MBA graduate in his job as general manager of a medical device company owned by a parent corporation. Raises issues of corporate divisional relationships and the difficulties facing an inexperienced manager who seems to be... View Details
    Keywords: Business Subsidiaries; Leadership; Managerial Roles; Product Launch; Organizational Structure; Problems and Challenges; Medical Devices and Supplies Industry
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    • 04 Oct 2019
    • Working Paper Summaries

    Soul and Machine (Learning)

    Keywords: by Davide Proserpio, John R. Hauser, Xiao Liu, Tomomichi Amano et al.
    • 31 Jul 2006
    • Research & Ideas

    When Not to Trust Your Gut

    School of Management have argued that we make decisions using two different lenses: the insider lens and the outsider lens. A negotiator typically uses an insider lens for making judgments when deeply immersed in a particular context or... View Details
    Keywords: by Max H. Bazerman & Deepak Malhotra
    • 06 Dec 2021
    • News

    New Wave

    shore of Roosevelt Island, a narrow strip of land that lies between Manhattan and Queens. Smith’s eyes are fixed on a patch of water demarcated by a series of white and orange Coast Guard buoys. Thirty feet below the surface, a trio of... View Details
    Keywords: Alexander Gelfand; photographed by Chris Sorensen
    • 03 Jun 2009
    • Working Paper Summaries

    It Is Okay for Artists to Make Money…No, Really, It’s Okay

    Keywords: by Robert D. Austin & Lee Devin; Entertainment & Recreation
    • March 2010 (Revised April 2014)
    • Case

    American Well: The Doctor Will E-See You Now

    By: Elie Ofek and Ron Laufer
    What is next for healthcare IT provider American Well, whose innovative Online Care technology allows physicians to deliver care to patients online in real time? Using American Well's platform, patients with non-emergency health concerns can communicate with physicians... View Details
    Keywords: Entrepreneurship; Health Care and Treatment; Technological Innovation; Growth and Development Strategy; Market Entry and Exit; Service Delivery; Online Technology; Health Industry
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      Chiara Farronato

      Chiara Farronato is Glenn and Mary Jane Creamer Associate Professor of Business Administration in the Technology and Operations Management Unit at Harvard Business School, and co-Principal Investigator of the Platform Lab at the Digital... View Details

      • 01 Jun 2017
      • News

      3-Minute Briefing: Bruce Levy (MBA 1977)

      basketball camp for girls, ever, in the Pocono Mountains. They wanted to build the sport by approaching sponsors to support women’s basketball in the few forums it had at the time. I was a big sports fan, but I knew nothing about women... View Details
      Keywords: Julia Hanna; photo by Chris Sorensen
      • 26 Jan 2004
      • Research & Ideas

      How Women Can Get More Venture Capital

      hypothesis that if there were more women who were venture capitalists then there would be more points of intersection with women entrepreneurs. In our research using information from 1995 and 2000, we documented all the women in the venture capital industry who were on... View Details
      Keywords: by Mallory Stark & Martha Lagace