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Show Results For
- All HBS Web
(13,004)
- People (70)
- News (3,989)
- Research (5,645)
- Events (52)
- Multimedia (95)
- Faculty Publications (2,436)
- February 2002 (Revised October 2005)
- Case
BMWFilms
By: Youngme E. Moon and Kerry Herman
Jim McDowell, VP of marketing at BMW North America, is debating how to follow up the success of his latest marketing campaign, "BMWFilms." This campaign features five short films for the Internet, directed by some of the hottest young directors in Hollywood. By all... View Details
Keywords: Consumer Behavior; Internet and the Web; Marketing Strategy; Film Entertainment; Innovation and Invention; Auto Industry; North and Central America
Moon, Youngme E., and Kerry Herman. "BMWFilms." Harvard Business School Case 502-046, February 2002. (Revised October 2005.)
- 01 Jun 2024
- News
Conducting Business
just made the biggest mistake of my life by thinking that I could fit in at HBS. I learned that my 75 sectionmates had been working on Wall Street or in banks or as salesmen for Xerox and IBM. At least six... View Details
- 18 Feb 2015
- News
Inside the Psychology of Productivity
- 05 Jun 2020
- News
FT business books: April to June edition
- 29 Jan 2018
- News
How to Build Trust with Colleagues You Rarely See
- 24 Jan 2008
- Working Paper Summaries
The Impact of Component Modularity on Design Evolution: Evidence from the Software Industry
- 28 Jun 2007
- Working Paper Summaries
Film Rentals and Procrastination: A Study of Intertemporal Reversals in Preferences and Intrapersonal Conflict
- May–June 2019
- Article
Your Workforce Is More Adaptable Than You Think
By: Joseph B. Fuller, Manjari Raman, Judith K. Wallenstein and Alice de Chalendar
In 2018 the Project on Managing the Future of Work at HBS teamed up with the BCG Henderson Institute to survey 6,500 business leaders and 11,000 workers about the various forces reshaping the nature of work. The responses revealed a surprising gap: While the executives... View Details
Keywords: Management; Employees; Attitudes; Organizational Culture; Organizational Change and Adaptation
Fuller, Joseph B., Manjari Raman, Judith K. Wallenstein, and Alice de Chalendar. "Your Workforce Is More Adaptable Than You Think." Harvard Business Review 97, no. 3 (May–June 2019): 118–126.
- 05 Feb 2001
- Research & Ideas
The Ten Deadly Mistakes of Wanna-Dots
Then hand over the technical work to them (that way nobody inside has to learn anything new) but refuse to take their advice about how the site should look (after all, you're the industry experts). Use more than one vendor—so you can have... View Details
Keywords: by Rosabeth Moss Kanter
- 10 Jun 2002
- Research & Ideas
Reinventing the Industrial Giant
parts order comes through, so they have the part ready to ship as soon as the order is placed. 86 Here too, GM was attempting to replicate the new business models pioneered by companies like Dell and Cisco. However, GM was not alone in... View Details
- April 2007
- Case
Leadership Forum: Building Great Careers - Video
By: D. Quinn Mills and Carole Winkler
Leadership: Can I learn it, how do I do it, and how can I use it to advance my career? How is today's world different from the one our teachers entered years ago, and how does that affect me? The two videos on this DVD address these and other questions typically asked... View Details
Keywords: Personal Development and Career; Work-Life Balance; Leadership Development; Talent and Talent Management; Leadership Style; Knowledge Dissemination; Teaching; Executive Education; Decision Choices and Conditions; Management Style; Education Industry
Mills, D. Quinn, and Carole Winkler. "Leadership Forum: Building Great Careers - Video." Harvard Business School Multimedia/Video Case 307-708, April 2007.
- 04 Feb 2021
- Research & Ideas
Inside CEOs' Pandemic Worries: Uncertainty, Employees, and Kids
stressors have been compounded by uncertainty, “specifically, about what the new normal will be and when it will arrive,” as one interviewee put it. Specific predicaments mentioned included “what to do with... View Details
- 22 Feb 2022
- News
New Urban Order
transition to transportation electrification. But real, systemic change takes more than just popping up charging stations every few miles or so. It takes connections—and that’s where Middaugh comes in. “So much of the work that we do is... View Details
Keywords: Kathleen Fu, Deborah Blagg, Julia Hanna, and Maureen Harmon; illustrations by; energy; environment; sustainability; entrepreneurship; Transit and Ground Passenger Transportation; Transportation; Water, Sewage and Supply Systems; Utilities; Construction of Buildings; Construction; Waste Management and Remediation Services; Corporate Services
- 26 Feb 2008
- Working Paper Summaries
Long-Run Stockholder Consumption Risk and Asset Returns
- 15 Jul 2011
- News
Why being the boss is such a pain
- 16 Aug 2016
- First Look
August 16, 2016
forthcoming PublicAffairs Why They Do It: Inside the Mind of the White-Collar Criminal By: Soltes, Eugene F. Abstract—From the financial fraudsters of Enron, to the embezzlers at Tyco, to the Ponzi schemer Bernie Madoff, the failings of... View Details
Keywords: Sean Silverthorne
- 15 May 2020
- Research & Ideas
Find Your Pragmatic Path through Radical Uncertainty
thing not to do is make long-term bets. In budgeting for operations, for example, lots of effort is wasted by thinking that we can project with any accuracy the timing for getting the answers to the... View Details
- 22 Dec 2003
- Research & Ideas
Why Negotiation is Like Jazz
exchange—think of this as learning how to read music and play true, clear notes. You can improve your improvisation skills by learning how to recognize, convey, and seek out... View Details
Keywords: by Kathleen L. McGinn
- Dec 06 2020
- Testimonial
Maximizing the Virtual Experience
- Aug 08 2016
- Testimonial