Publications

September 2020 (Revised July 2022)
Exercise

Artea (D): Discrimination through Algorithmic Bias in Targeting

By: Eva Ascarza and Ayelet Israeli

This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details

Keywords: Targeted Advertising; Discrimination; Algorithmic Data; Bias; Advertising; Race; Gender; Marketing; Diversity; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Retail Industry; Retail Industry; United States

March 2016
Case

IC Group A/S

By: John R. Wells and Gabriel Ellsworth

IC Group owned several of Scandinavia's leading premium fashion brands. How should it respond to the decline of its primary wholesale distribution channels (independent fashion boutiques and department stores)? Should it open more physical stores or focus on... View Details

November 2011
Case

WrapItUp: Developing a New Compensation Plan

By: W. Earl Sasser Jr. and Rachel Shelton

A restaurant chain based in California offers made-to-order sandwich wraps using fresh, healthy ingredients. The founders of the company take a very active role in day-to-day business and tightly control every aspect of the restaurant operation from hiring store... View Details

Keywords: Empowerment; Middle Management; Human Resource Management; Compensation; Incentives; Motivation; Motivation and Incentives; Change Management; Business Growth and Maturation; Service Delivery; Entrepreneurship; Employees; Compensation and Benefits; Retail Industry; Retail Industry; Retail Industry; California

01 Sep 2012
News

High Honors

Profiles & photographs by Susan Young Cynthia Carroll, MBA 1989 CARROLL: Discussing safety awards in her London office. Photographs by Susan Young This year's recipients join a distinguished group. Video portrait of this year's honorees. Shortly after she was named... View Details

Keywords: Susan Young; Miscellaneous Store Retailers; Miscellaneous Store Retailers; Miscellaneous Store Retailers; Miscellaneous Store Retailers; Miscellaneous Store Retailers; Miscellaneous Store Retailers; Miscellaneous Store Retailers; Miscellaneous Store Retailers

30 Jun 2015
First Look

First Look: June 30, 2015

Business School. Guerra was vice president of Operations at Evans Food, a $100 million company, which produced pork rinds-salty snacks made out of pork skin-sold at some of the largest U.S. retailers such as HEB, Meijer, ALDI, and... View Details

Keywords: Carmen Nobel

Web

2023 Symposium - Race, Gender & Equity

studies of men and masculinity on offshore oil platforms, the impact of racial diversity on retail bank performance, and the design and delivery of women’s leadership development programs. For the past several years, Professor Ely has... View Details

01 Mar 2008
News

Innovation, Inc.

found is that around the same time the industry in India was getting off the ground, other entities were being formed, such as fashion magazines, new kinds of retail outlets, and the National Institute of Fashion Technology, an... View Details

Keywords: Julia Hanna; Mary Tripsas; Colleges, Universities, and Professional Schools; Educational Services; Management

01 Jun 2014
News

Screen Saver

take a company rooted in its history, in one kind of business, and develop a strategy and execution around migrating that experience from the traditional venue of our retail stores into new business areas and channels of distribution,"... View Details

Keywords: Julia Hanna; Arts, Entertainment

01 Dec 2013
News

Faster, Bigger, Stronger: Supersizing the NFL

under a helmet. Retailing for about $150, the cap records head blows and lights up when a significant hit occurs. Sales, Kacyvenski notes, have been "very encouraging." "The CheckLight reinforces smarter playing technique," says... View Details

Keywords: Finance; Management; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

October 2014
Article

Making Charity Pay

By: Michael I. Norton and Jill Avery

Companies are increasingly experimenting with the use of philanthropy to enhance consumer loyalty, brand awareness, and sales. But even highly creative approaches that garner a lot of buzz often fall short of sales goals, leading many companies to conclude,... View Details

Keywords: Philanthropy; Charitable Giving; Charity; Philanthropy and Charitable Giving; Advertising; Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Retail Industry; Retail Industry; Retail Industry; United States

Read Now

December 2022
Case

The Magic of Marks & Spencer Food

By: David E. Bell, Natalie Kindred and Damien McLoughlin

Keywords: Brands and Branding; Food; Consumer Behavior; Product Development; Competition; Price; Inflation and Deflation; Trends; Growth and Development; Strategy; Retail Industry; Retail Industry; Retail Industry; United Kingdom

January 2018
Case

OldTown Berhad

By: Benjamin C. Esty and Greg Saldutte

In December 2017, Jacobs Douwe Egberts (JDE, a Dutch coffee company) made an offer to acquire OldTown Berhad (OTB), a Malaysian coffee company. Three large shareholders, representing more than half of the outstanding shares, have agreed to tender their shares, and... View Details

November 2006
Supplement

Sarah Talley and Frey Farms Produce: Negotiating with Wal-Mart (B)

By: James K. Sebenius and Ellen Knebel

Keywords: Plant-Based Agribusiness; Retail Industry; Retail Industry; Retail Industry