Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (9,888) Arrow Down
Filter Results: (9,888) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (9,888)
    • People  (25)
    • News  (1,504)
    • Research  (7,091)
    • Events  (19)
    • Multimedia  (16)
  • Faculty Publications  (5,520)

Show Results For

  • All HBS Web  (9,888)
    • People  (25)
    • News  (1,504)
    • Research  (7,091)
    • Events  (19)
    • Multimedia  (16)
  • Faculty Publications  (5,520)
← Page 177 of 9,888 Results →
  • April 2018 (Revised November 2019)
  • Case

JD: Envisioning the Future of Retail (A)

By: Feng Zhu and Shirley Sun
JD, China’s second largest e-commerce company by gross merchandise volume (GMV) after Alibaba, had expanded rapidly from 2012 to 2016. When the company celebrated its 13th birthday in 2017, Richard Liu, its founder, deliberated on the company’s growth strategies. The... View Details
Keywords: Growth and Development Strategy; Competitive Strategy; E-commerce; Retail Industry; China
Citation
Educators
Purchase
Related
Zhu, Feng, and Shirley Sun. "JD: Envisioning the Future of Retail (A)." Harvard Business School Case 618-051, April 2018. (Revised November 2019.)
  • July 2023
  • Case

Moderna: Everything, Everywhere, All at Once

By: Satish Tadikonda, Shikhar Ghosh and William Marks
Coming out of the COVID-19 pandemic, Moderna was riding the successes of developing a vaccine in record time and helping stem the tide of the crisis. However, the company had grown at an incredible rate, more than doubled its number of employees, and had to put on hold... View Details
Keywords: Health Pandemics; Selection and Staffing; Growth Management; Management Succession; Retirement; Technological Innovation; Corporate Strategy; Biotechnology Industry
Citation
Educators
Purchase
Related
Tadikonda, Satish, Shikhar Ghosh, and William Marks. "Moderna: Everything, Everywhere, All at Once." Harvard Business School Case 824-021, July 2023.

    Tsedal Neeley

    Tsedal Neeley is the Senior Associate Dean and Chair of the MBA program at Harvard Business School, where she is the Naylor Fitzhugh Professor of Business Administration, Faculty Chair of the... View Details

    • June 2025
    • Exercise

    Full-Funnel Advertising on TikTok: An Experiment (Solution)

    By: Jeremy Yang and Ayelet Israeli
    TikTok’s Marketing Science team developed a new type of advertising strategy beyond branding and performance advertising, called full-funnel advertising. Branding ads focused on brand building at the top of the funnel by generating consumer awareness, while performance... View Details
    Citation
    Related
    Yang, Jeremy, and Ayelet Israeli. "Full-Funnel Advertising on TikTok: An Experiment (Solution)." Harvard Business School Exercise 525-067, June 2025.
    • June 2025
    • Supplement

    Full-Funnel Advertising on TikTok: An Experiment

    By: Jeremy Yang and Ayelet Israeli
    TikTok’s Marketing Science team developed a new type of advertising strategy beyond branding and performance advertising, called full-funnel advertising. Branding ads focused on brand building at the top of the funnel by generating consumer awareness, while performance... View Details
    Citation
    Related
    Yang, Jeremy, and Ayelet Israeli. "Full-Funnel Advertising on TikTok: An Experiment." Harvard Business School Spreadsheet Supplement 525-721, June 2025.
    • January 2011
    • Supplement

    Shar Matin (C)

    By: David A. Thomas and Elisa Farri
    The head of the subsidiary of a US company faced the decision to present an aggressive growth plan despite his CFO's lack of support. View Details
    Keywords: Business Subsidiaries; Decisions; Growth and Development Strategy; Planning
    Citation
    Find at Harvard
    Related
    Thomas, David A., and Elisa Farri. "Shar Matin (C)." Harvard Business School Supplement 411-084, January 2011.
    • July 2016
    • Supplement

    Mahindra Tool: Project Economics

    By: Joseph B. Fuller and Christopher Payton
    The case describes Mahindra Lifespace Developers’ (MLDL), a unit of Indian conglomerate Mahindra and Mahindra, foray into the affordable housing segment. MLDL sees a huge opportunity in selling apartments to the burgeoning population of urban workers, which is badly... View Details
    Keywords: Business Conglomerates; Business Startups; Development Economics; Developing Countries and Economies; Corporate Entrepreneurship; Social Entrepreneurship; Housing; Emerging Markets; Business and Government Relations; Human Needs; Social Issues; Urban Development; Real Estate Industry; India
    Citation
    Purchase
    Related
    Fuller, Joseph B., and Christopher Payton. "Mahindra Tool: Project Economics." Harvard Business School Spreadsheet Supplement 317-701, July 2016.
    • April 2011
    • Case

    Designs by Kate: The Power of Direct Sales

    By: John A. Deighton and Sarah Abbott
    The sales representatives at Designs by Kate (DBK) sell private label jewelry at hosted parties and through online social media channels. They are also responsible for recruiting, training, and managing new sales reps. CEO and founder Kate Creevey designed the... View Details
    Keywords: Direct Sales; Consumer Marketing; Marketing Management; Personal Selling; Sales Compensation; Sales Organization; Motivation and Incentives; Marketing Strategy; Salesforce Management; Performance; Compensation and Benefits; Apparel and Accessories Industry
    Citation
    Educators
    Purchase
    Related
    Deighton, John A., and Sarah Abbott. "Designs by Kate: The Power of Direct Sales." Harvard Business School Brief Case 114-284, April 2011.
    • October 2019 (Revised December 2019)
    • Case

    La Roche-Posay: Growing L'Oreal's Active Cosmetics Brand

    By: Jill Avery, Vincent Dessain and Mette Fuglsang Hjortshoej
    As 2018 neared its end, Laetitia Toupet, international general manager of L’Oréal’s La Roche-Posay brand reflected on the brand’s achievements over the past year. At €1 billion in revenue, La Roche-Posay had recently become the number one dermocosmetics brand in the... View Details
    Keywords: Branding; Brand Management; Consumer Products; Brand Positioning; Target Market; Global Brands; Global Marketing; Marketing; Marketing Strategy; Brands and Branding; Globalized Firms and Management; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; France; Europe; Brazil; China; Asia; South America; United States; North America
    Citation
    Educators
    Purchase
    Related
    Avery, Jill, Vincent Dessain, and Mette Fuglsang Hjortshoej. "La Roche-Posay: Growing L'Oreal's Active Cosmetics Brand." Harvard Business School Case 520-035, October 2019. (Revised December 2019.)
    • February 1999 (Revised November 2000)
    • Case

    FlightSafety International (A)

    Describes the flight training industry and its premier competitor, FlightSafety International. Traces the rise and subsequent slowdown in the growth of this firm. View Details
    Keywords: Safety; Strategy; Value Creation; Air Transportation; Business Growth and Maturation; Air Transportation Industry
    Citation
    Find at Harvard
    Related
    Rukstad, Michael G. "FlightSafety International (A)." Harvard Business School Case 799-113, February 1999. (Revised November 2000.)
    • March 2021 (Revised August 2021)
    • Case

    DigiPlex: Ante-Up or Cash Out

    By: Josh Lerner and James Mason
    In November 2020, the co-founders of DigiPlex study the future growth trajectory of their Nordic data center venture. A critical question was on the agenda: was now finally the right time to sell DigiPlex? Originally a $2.75 million investment in one small data center... View Details
    Keywords: Entrepreneurship; Growth and Development; Decision Making
    Citation
    Educators
    Purchase
    Related
    Lerner, Josh, and James Mason. "DigiPlex: Ante-Up or Cash Out." Harvard Business School Case 821-080, March 2021. (Revised August 2021.)
    • April 2020 (Revised November 2020)
    • Case

    Ping An: Pioneering the New Model of ‘Technology-driven Finance’

    By: Feng Zhu, Anthony K. Woo and Nancy Hua Dai
    In mid-December 2018, Peter Ma, Chairman and CEO of Ping An Insurance (Group) Company of China, Ltd. was considering whether the company should grow a fifth ecosystem of Smart City Services. Established in 1988, Ping An was one of the top 10 global financial... View Details
    Keywords: Business Ecosystems; Fintech; Finance; Information Technology; Business Model; Expansion; Competitive Strategy; Financial Services Industry; Technology Industry
    Citation
    Educators
    Purchase
    Related
    Zhu, Feng, Anthony K. Woo, and Nancy Hua Dai. "Ping An: Pioneering the New Model of ‘Technology-driven Finance’." Harvard Business School Case 620-068, April 2020. (Revised November 2020.)
    • June 2013
    • Teaching Plan

    Fairstar Heavy Transport

    By: Guhan Subramanian and Charlotte Krontiris
    This case traces the efforts of Fairstar Heavy Transport, a heavy marine transportation company, to secure a contract associated with the development of the Greater Gorgon gas fields off the coast of Australia. It examines Fairstar's approach to a highly regimented... View Details
    Keywords: Fairstar; Gorgon; Bidding; Bids and Bidding; Energy Sources; Shipping Industry; Australia
    Citation
    Purchase
    Related
    Subramanian, Guhan, and Charlotte Krontiris. "Fairstar Heavy Transport ." Harvard Business School Teaching Plan 913-045, June 2013.
    • July 2023
    • Case

    Crocs: Using Community-Centric Marketing to Make Ugly Iconic

    By: Ayelet Israeli and Anne V. Wilson
    In 2022, the Crocs Classic Clog was the best-selling item of clothing on Amazon, the brand was one of the fastest growing brands in the U.S., and global net revenue had increased to approximately $3.6 billion. By most accounts, Crocs had become the “it” shoe. Crocs... View Details
    Keywords: Brands and Branding; Product Development; Growth and Development; Customer Value and Value Chain; Digital Marketing; Digital Strategy; Segmentation; Advertising; Apparel and Accessories Industry; Apparel and Accessories Industry; United States
    Citation
    Educators
    Purchase
    Related
    Israeli, Ayelet, and Anne V. Wilson. "Crocs: Using Community-Centric Marketing to Make Ugly Iconic." Harvard Business School Case 524-006, July 2023.
    • December 2019
    • Case

    Walmart Ecommerce (B): Omnichannel Pursuits

    By: Ramon Casadesus-Masanell and Karen Elterman
    This case is an abridged version (part 2 of 2) of "Walmart's Omnichannel Strategy: Revolution or Miscalculation?" HBS Case No. 720-370. The (B) case describes Walmart’s omnichannel strategy in 2018 as it battled Amazon for online retail market share. Walmart aimed to... View Details
    Keywords: Acquisition; Strategy; Internet and the Web; Distribution; Distribution Channels; Competitive Strategy; Retail Industry; Bentonville; Arkansas; United States
    Citation
    Educators
    Purchase
    Related
    Casadesus-Masanell, Ramon, and Karen Elterman. "Walmart Ecommerce (B): Omnichannel Pursuits." Harvard Business School Case 720-426, December 2019.
    • 4 May 2013
    • Keynote Speech

    Opening Keynote

    By: Euvin Naidoo
    Towards a 21st Century African Renaissance: Sowing the seeds of success. The conference, in recognition of Africa's emerging outlook as a promising hub for growth, will include diverse speakers like Mmasekgoa Masire-Mwamba, Deputy Secretary-General of the Commonwealth,... View Details
    Citation
    Related
    Naidoo, Euvin. "Opening Keynote." 3rd Oxford University Pan African Conference (OUPAC), Oxford University Africa Society, Oxford, May 4, 2013.
    • November 1991 (Revised July 1995)
    • Case

    Body Shop International

    By: Christopher A. Bartlett
    Describes the start-up and rapid growth of a company whose founder holds strong, non-traditional beliefs about the role of the corporation and its responsibility to society. After profiling Anita Roddick as a person, the case describes the anti-mainstream approach she... View Details
    Keywords: Business Startups; Business Growth and Maturation; Leadership Style; Management Succession; Management Teams; Corporate Social Responsibility and Impact; Values and Beliefs; Global Strategy; Beauty and Cosmetics Industry
    Citation
    Educators
    Purchase
    Related
    Bartlett, Christopher A. "Body Shop International." Harvard Business School Case 392-032, November 1991. (Revised July 1995.)
    • 04 Feb 2022
    • Book

    Beyond the Cold War: Reinventing Socialism in 5 Countries

    Although many view socialism through the rigid lens of Soviet orthodoxy, it has always been a work in progress and an evolving and adaptable ideology on a global scale, says Harvard Business School Marvin Bower Associate Professor Jeremy Friedman. In his new book, Ripe... View Details
    Keywords: by Dina Gerdeman
    • April 1995 (Revised September 1997)
    • Case

    Frito-Lay, Inc.: A Strategic Transition, 1987-1992 (Abridged)

    By: Lynda M. Applegate
    A new CEO must take action to return the company to profitability, to clarify the vision, and then to build the infrastructure (human, capital, and information) needed to support the long-term change in strategy and organization. The case provides a rich description of... View Details
    Keywords: Organizational Change and Adaptation; Change Management; Leading Change; Information Technology; Adaptation; Technology Adoption; Food and Beverage Industry; Food and Beverage Industry
    Citation
    Educators
    Purchase
    Related
    Applegate, Lynda M. "Frito-Lay, Inc.: A Strategic Transition, 1987-1992 (Abridged)." Harvard Business School Case 195-238, April 1995. (Revised September 1997.)
    • December 2007 (Revised July 2008)
    • Supplement

    MINI USA: Finding a New Advertising Agency (B)

    Selling an intangible like advertising services is a difficult task. The first step is to understand how brands buy these services. What are they looking for? What do they need to learn? How do they go about assessing things like creativity, trust, and loyalty? This... View Details
    Keywords: Advertising; Acquisition; Service Operations; Sales; Strategy; Advertising Industry
    Citation
    Purchase
    Related
    Godes, David B. "MINI USA: Finding a New Advertising Agency (B)." Harvard Business School Supplement 508-042, December 2007. (Revised July 2008.)
    • ←
    • 177
    • 178
    • …
    • 494
    • 495
    • →
    ǁ
    Campus Map
    Harvard Business School
    Soldiers Field
    Boston, MA 02163
    →Map & Directions
    →More Contact Information
    • Make a Gift
    • Site Map
    • Jobs
    • Harvard University
    • Trademarks
    • Policies
    • Accessibility
    • Digital Accessibility
    Copyright © President & Fellows of Harvard College.