Publications

February 2011 (Revised December 2014)
Case

RentJuice

By: Thomas Eisenmann and Liz Kind

RentJuice, founded in mid-2008, provided a subscription software service—sold via phone and live online webinars—that allowed real estate professionals like brokers and agents to manage and market rental listings, communicate with clients, and complete transaction... View Details

Keywords: Renting or Rental; Product Launch; Applications and Software; Property; Business Startups; Salesforce Management; Product Marketing; Information Technology Industry; Information Technology Industry

01 Jun 2004
News

Alumni Clubs Click with New Web Services

he says. For the club, the ability to put its membership directory online has saved the time and expense of producing a paper version. The Harris technology will also benefit groups like the HBS African-American Alumni Association, whose... View Details

Keywords: Margie Kelley; alumni groups; website; Colleges, Universities, and Professional Schools; Educational Services

September 1991 (Revised May 1994)
Background Note

Note on the PC Network Software Industry--1990

By: David B. Yoffie

Examines the economics, technology, customer segments, and competitors of the PC networking software industry. View Details

Keywords: Customers; Economics; Competition; Applications and Software; Technology Adoption; Information Infrastructure

May 2024
Supplement

gWorks (B)

By: Richard S. Ruback and Royce Yudkoff

In January of 2019, Joe Heieck, CEO of gWorks, was deciding whether to proceed with his acquisition of Data Tech, that was a business roughly the same size as gWorks. gWorks, which provided geospatial software to small city and rural county governments, was acquired by... View Details

November 1998
Teaching Note

Working with your "Shadow Partner" TN

By: Richard L. Nolan

Teaching Note for (9-399-051). View Details

Keywords: Internet and the Web; Analytics and Data Science

October 2006 (Revised February 2010)
Case

Linux vs. Windows

By: Ramon Casadesus-Masanell and Jordan Mitchell

As of 2006, Microsoft is finding that its dominant position in client and server operating systems is under attack from Linux. While Linux has only 3% of the worldwide installed base of PC operating systems, it had captured 20% of the server market by the end of 2005... View Details

Keywords: Business Model; For-Profit Firms; Open Source Distribution; Competitive Strategy; Applications and Software; Value; Technology Industry

01 Dec 2009
News

Faculty Research Online

“I Read Playboy for the Articles”: Justifying and Rationalizing Questionable Preferences When people behave in ways that might appear selfish, prejudiced, or perverted, they employ a host of strategies designed to justify questionable behavior with rational excuses: “I... View Details

Keywords: Information; Information; Information; Information

01 Sep 2009
News

Alumni Books

two years. The exper-iment, which set world records in human life support, monitored the inhabitants’ impact on the environment and provided data for future manned missions into outer space. Bricklin on Technology by Dan Bricklin (MBA... View Details

15 Apr 2014
News

Bertarelli Foundation Gift Names Deans' Health & Life Sciences Challenge Prize

the world's health care system by advancing new cures and therapies, developing new ways to apply information technology, and designing new health care systems to deliver affordable health." Ernesto Bertarelli, who along with his sister... View Details

Keywords: i-Lab; Harvard Medical School; Scientific Research and Development Services

October 2018
Case

SeatGeek

By: Robert F. Higgins and Sarah Mehta

In late 2016, Russ D'Souza and Jack Groetzinger, co-founders of the online event ticketing platform SeatGeek, faced some difficult decisions. In the company's seven-year history, SeatGeek had positioned itself primarily as an aggregator, facilitating ticket... View Details

Keywords: Event Ticketing; Sports Ticketing; Acquisition; Business Model; Decision Making; Cost vs Benefits; Digital Platforms; Sports; Strategy; Information Technology; Mobile and Wireless Technology; Digital Platforms

10 Mar 2015
News

Women in Tech: Breaking the Digital Ceiling

with a successful entrepreneurial track record and a Boston address. “I am a tech CEO.” With so few women in leadership roles in the information technology sector and a dramatic gender imbalance throughout... View Details

Keywords: April White

01 Mar 2006
News

Using IT to Heal U.S. Health Care

2004. Brailer’s mission is to give every American an electronic health-care record by 2014 and to link those records to a national medical data network. “It’s time to put health information technology center... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Health, Social Assistance

01 Jun 2004
News

The Sky’s the Limit

marketing for the budding business. “It provides all the charting information on your computer, but it also connects to Internet databases and brings in all the latest weather and other flight condition information.” Hamilton discovered... View Details

Keywords: Seattle Avionics; Transportation; Air Transportation; Transportation

January 2017 (Revised April 2017)
Supplement

Bridj and the Business of Urban Mobility (B): A New Model in Kansas City

By: Rosabeth Moss Kanter and Jonathan Cohen

In late 2016, Bridj was expanding its digital platform to help address urban mobility problems faced by cities across the country and the world. Its founder and CEO, Matt George, weighed up several possible strategies for growth as he aimed to responsibly build the... View Details