Publications

10 Oct 2007
First Look

First Look: First Look: October 10

improve social and environmental conditions in the communities in which they do business. Whereas firms once might have been able to prosper by concerning themselves almost exclusively with financial results, most now find it at least... View Details

Keywords: Martha Lagace

26 Sep 2019
Research & Ideas

What Can the World’s Largest Refugee Camp Teach Us About the Meaning of Work?

month to receive $25 Volunteering for 12 days and receiving $25 without prior notice Refugees will survey members of their community about how they spend their days. To test whether reducing near-term uncertainty improves well-being, some... View Details

Keywords: by Danielle Kost

07 Dec 1999
Research & Ideas

Henry Heinz and Brand Creation in the Late Nineteenth Century

of novel consumer goods—ready-made shirts, watches, Japanned fans, celluloid baby rattles, Swiss buttermilk soap, and much more. Heinz could also sense that the pace of urban life was quickening, spurred on by transportation and View Details

Keywords: by Nancy F. Koehn

12 Sep 2012
Research & Ideas

The Unexpected Link Between Cadavers and Careers

occupations are more likely to bequeath their corpses to medical research than those in male-dominated occupations. “There's a lot of discussion in the field of donation on how to morally increase the supply.” The finding is important because the medical View Details

Keywords: by Carmen Nobel; Education; Health

06 Feb 2006
What Do You Think?

Should CEOs of Public Companies Offer Earnings Guidance?

the company and the industry." And Lorenzo Ferlazzo comments, "I would maybe run a slew of guidance measures in commentary . . . and suggest analysts use their own initiative to communicate their interpretation to the... View Details

Keywords: by James Heskett; Financial Services

September 1999 (Revised February 2004)
Case

WebSpective Software, Inc. (A)

By: Michael J. Roberts, Joseph B. Lassiter III, John T. Gourville and Sun Ming Wong

Describes the situation at WebSpective, a software company that develops products to help companies manage the network of servers that support their Websites. Describes the use of "concept engineering" tools to interview customers, determine their needs and the... View Details

Keywords: Entrepreneurship; Management Practices and Processes; Customers; Customer Focus and Relationships; Communication Intention and Meaning; Product Development; Product Marketing; Management Analysis, Tools, and Techniques; Customer Satisfaction; Marketing Strategy; Information Technology Industry

April 1990 (Revised November 1992)
Case

Population Services International: The Social Marketing Project in Bangladesh (Abridged)

By: James E. Austin

Population Services International (PSI) was a not-for-profit agency founded to disseminate family planning information and to market birth control products, primarily in less developed countries seeking to curb their population explosions. In 1976, PSI concluded an... View Details

Keywords: Conferences; Developing Countries and Economies; Information Publishing; Growth and Development Strategy; Marketing Strategy; Social Marketing; Agreements and Arrangements; Product; Nonprofit Organizations; Pharmaceutical Industry; Bangladesh; Washington (state, US)

15 Aug 2024
Op-Ed

Post-CrowdStrike, Six Questions to Test Your Company's Operational Resilience

the full stack of technology infrastructure to find out if your business could support continuous operations during an actual disruption. Are there clear roles and responsibilities for business continuity? People: Clearly define and View Details

Keywords: by Hise Gibson and Anita Lynch

March 2024
Supplement

Negotiating the Gift of Life (B)

By: Alex Chan

Describes a negotiation where lives are truly at stake, where key lessons on persuasion and the role that identity might play in a negotiation are on display through an effort by a frontline negotiator from OneLegacy, the US's largest organ procurement organization. As... View Details

Keywords: Economics; Negotiation; Communication; Diversity; Nonprofit Organizations; Emotions; Mission and Purpose; Health Industry

March 2023
Article

Reaching for Rigor and Relevance: Better Marketing Research for a Better World

By: Shilpa Madan, Gita Venkataramani Johar, Jonah Berger, Pierre Chandon, Rajesh Chandy, Rebecca Hamilton, Leslie John, Aparna Labroo, Peggy J. Liu, John G. Lynch, Nina Mazar, Nicole Mead, Vikas Mittal, Christine Moorman, Michael I. Norton, John Roberts, Dilip Soman, Madhu Viswanathan and Katherine White

Over the past several decades, scholars have highlighted the obligations and opportunities for marketing as a discipline to play a role in creating a better world — or risk becoming irrelevant for the largest problems facing consumers and society. Climate change,... View Details

Keywords: COVID-19 Pandemic; Marketing; Social Issues; Corporate Social Responsibility and Impact; Business and Community Relations; Research

April 2020
Article

Digital Emotion Contagion

By: Amit Goldenberg and James J. Gross

People spend considerable time on digital media, and during this time they are often exposed to others’ emotion expressions. This exposure can lead their own emotion expressions to become more like others’ emotion expressions, a process we refer to as digital emotion... View Details

Keywords: Emotion; Emotion Contagion; Digital Media; Emotions; Media; Internet and the Web; Measurement and Metrics; Social Media

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November–December 2019
Article

Head, Heart or Hands: How Do Employees Respond to a Radical Global Language Change Over Time?

By: Sebastian Reiche and Tsedal Neeley

To understand how recipients respond to radical change over time across cognitive, affective, and behavioral dimensions, we conducted a longitudinal study of a mandated language change at a Chilean subsidiary of a large U.S. multinational organization. The... View Details

Keywords: Language; Communication; Change; Employees; Attitudes; Emotions; Globalized Firms and Management

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2017
Working Paper

Shopping for Confirmation: How Disconfirming Feedback Shapes Social Networks

By: Paul Green Jr., Francesca Gino and Bradley Staats

Many organizations employ interpersonal feedback processes as a structured means of informing and motivating employee improvement. Ample evidence suggests that these feedback processes are largely ineffective, and despite a wealth of prescriptive literature, these... View Details

Keywords: Developmental Feedback; Self-concept; Positive Illusions; Social Network; Threat; Identity; Social and Collaborative Networks; Behavior; Performance; Social Media

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April 2005 (Revised October 2007)
Case

Candy Land: The Utopian Vision of Milton Hershey

By: Nancy F. Koehn and Erica Helms

Explores the life, work, and achievements of Milton S. Hershey. Analyzes his entrepreneurial achievements, including the creation of the Hershey bar, the founding of the business, and the development of the mass market for chocolate. Also investigates the broader... View Details

Keywords: Entrepreneurship; Leadership; Corporate Social Responsibility and Impact; Creativity; Business and Community Relations