Publications

1968
Book

Computer Models for Business Case Analysis

By: David Hawkins and Brandt R. Allen

Keywords: Information Technology; Theory

January 2025
Supplement

Wendell Weeks at Corning Inc.

By: Ryan Raffaelli

Keywords: Innovation and Invention; Innovation Strategy; Technological Innovation; Disruptive Innovation; Information Technology; Leadership; Health Pandemics; Technology Industry; United States; New York (city, NY)

July 2023
Supplement

Honeycomb (B): Jumping on The Generative AI Bandwagon?

By: Jeffrey J. Bussgang and Kumba Sennaar

Honeycomb, an audio app enabling users to record stories and save family memories, considers pivoting to embrace generative AI. What should the co-founders business model look like if they pursued this new direction? View Details

Keywords: Entrepreneurship; Venture Capital; Operations; Business Startups; Business Model; AI and Machine Learning; Technology Industry; United States

12 Jul 2010
Research & Ideas

Rocket Science Retailing: A Practical Guide

Harvard Business School, where he teaches courses in supply chain management, service operations, and the investor's perspective on operations to MBA students and executive education participants. Fisher, the UPS Professor of Operations and View Details

Keywords: by Martha Lagace; Retail; Auto

10 Jul 2000
Research & Ideas

Cable TV: From Community Antennas to Wired Cities

sets. To demonstrate the sets, he secured informal permission from his employer to string an electrical wire from a local hilltop to serve as an antenna for the reception of signals from Philadelphia stations. When customers who purchased... View Details

Keywords: by Thomas R. Eisenmann; Media & Broadcasting; Consumer Products; Entertainment & Recreation

28 May 2019
News

Ask the Expert: In Security

ability to identify and respond to an attack. Static placement of tools won’t be enough. With more and more of our information stored in clouds, how should consumers protect themselves? Are some clouds more secure than others? —Liliane... View Details

Keywords: Jen McFarland Flint; cybersecurity

April 1997
Article

Firm Asymmetries and Sequential R&D: Theory and Evidence from the Mainframe Computer Industry

By: T. Khanna and M. Iansiti

Keywords: Research and Development; Theory; Information; Information Infrastructure; Information Technology; Computer Industry

1993
Chapter

The Role of IT Networking in Sustaining Competitive Advantage

By: S. P. Bradley

Keywords: Information Technology; Information Infrastructure; Competitive Advantage

October 1992
Teaching Note

Baxter Healthcare Corporation: ASAP Express TN

By: Lynda M. Applegate

Teaching Note for (9-188-080). View Details

Keywords: Information Technology; Competitive Advantage; Information Management; Medical Devices and Supplies Industry

January 2024
Case

The Financial Times (FT) and Generative AI

By: Andrew Rashbass, Ramon Casadesus-Masanell and Jordan Mitchell

In September 2023, John Ridding, CEO of the Financial Times, was considering the possible impact of Generative AI on the industry and his business. Having navigated successfully the seismic shift from print to digital, and reporting record results, the company... View Details

Keywords: AI and Machine Learning; Technology Adoption; Change Management; Journalism and News Industry

September 2021 (Revised December 2021)
Case

Telepass: From Tolling to Mobility Platform (Abridged)

By: Chiara Farronato, Stefano Denicolai and Sarah Mehta

Telepass, until very recently the sole processor of electronic toll payments on Italy’s highways, has ambitions beyond tolling. Since the mid-2010s, the company has been expanding into adjacent services. In 2017, Telepass launched TelepassPay—a mobile payment... View Details

April 3, 2024
Article

How Automakers Can Address Resistance to Self-Driving Cars

By: Stuti Agarwal, Julian De Freitas and Carey K. Morewedge

Research involving multiple experiments found that consumers have biased views of their driving abilities relative to those of other drivers and automated vehicles. These findings have implications for the adoption of partly or fully automated vehicles, which one day... View Details

Keywords: Technology Adoption; Consumer Behavior; Government Legislation; Prejudice and Bias; Technology Industry; Technology Industry

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September 1995 (Revised October 1995)
Case

Transcape Systems: Creating a Market

Entrepreneurial companies must overcome substantial barriers to create markets for innovative products in industries reluctant to embrace change. Transcape Systems faces this callenge as it attempts to create a market for interactive multimedia software in the... View Details

Keywords: Market Entry and Exit; Applications and Software; Entrepreneurship; Business Startups; Product Marketing; Information Technology Industry; Information Technology Industry; Information Technology Industry

March 2025
Case

Niramai: An AI Solution to Save Lives

By: Rembrand Koning, Maria P. Roche and Kairavi Dey

Founded in 2017, Niramai developed Thermalytix, a breast cancer screening tool. Thermalytix used a high-resolution thermal sensing device and machine learning algorithms to analyze thermal images and detect tumors. Its patented solution leveraged big data analytics,... View Details

Keywords: Entrepreneurship; AI and Machine Learning; Technology Adoption; Health Care and Treatment; Innovation and Management; Entrepreneurial Finance; Business Strategy; Science-Based Business; Technology Industry; Technology Industry; Asia; India; South Asia

November 2018
Case

Sportradar (A): From Data to Storytelling

By: Ramon Casadesus-Masanell, Karen Elterman and Oliver Gassmann

In 2013, the Swiss sports data company Sportradar debated whether to expand from its core business of data provision to bookmakers into sports media products. Sports data was becoming a commodity, and in the future, sports leagues might reduce their dependence on... View Details

01 Jun 2001
News

HBS Press Books in Brief

The Digital Enterprise: How to Reshape Your Business for a Connected World is an authoritative collection of cutting-edge Harvard Business Review articles, edited by HBR executive editor Nicholas G. Carr. Containing the latest thinking from leading minds in the new... View Details

Keywords: Information; Information

16 Apr 2007
Research & Ideas

Delivering the Digital Goods: iTunes vs. Peer-to-Peer

the Market for Digital Information Goods," is among the first efforts to study the interactions of two entirely new and radical business models operating in the same market. Sean Silverthorne: What attracted you to research this area... View Details

Keywords: by Sean Silverthorne; Music

September 2006 (Revised August 2007)
Case

Ricardo Software

Engineer John Harrison must determine why motorcycle racer Marco Presto does not feel that his motorcycle is providing enough power as it comes out of corners. Harrison uses engine simulation software to help him in his work. View Details

Keywords: Information Technology; Software; Motorcycle Industry