Publications

07 Jul 2015
News

Doing Good Scientifically

November 1983 (Revised October 1989)
Case

Procter & Gamble Europe: Vizir Launch

By: Christopher A. Bartlett

Describes P&G's expansion in Europe, including the development of a strong country subsidiary management, responsive to local market differences. The launch of a new product presents strategic and organizational challenges as P&G considers making this their first... View Details

Keywords: Business Subsidiaries; Trade; Business or Company Management; Growth and Development Strategy; Product Launch; Emerging Markets; Organizational Design; Problems and Challenges; Expansion; Europe

Research Summary

Financial Risk Management

By: Richard F. Meyer

Richard F. Meyer is exploring the theory and practice of financial risk management in corporations worldwide. Three primary objectives of his research are: to understand the underlying sources of risk and corporations' exposure to them; to identify appropriate,... View Details

November 2016
Case

But, It's For a Good Cause

By: Elizabeth Keenan and John Gourville

Companies have long tried to enhance consumers’ perceptions of their firms and the products they sell in a variety of ways. Such efforts include the development of a brand image that the public views favorably, as in the case of Apple. It extends to the development of... View Details

Keywords: Social Change; Marketing And Society; Social Marketing; Brands and Branding; Customers; Perception; Advertising; Advertising Campaigns; Partners and Partnerships; Trends; Environmental Sustainability

August 2004 (Revised April 2005)
Case

MK Taxi: Private Chauffeur Service

MK Taxi Tokyo has developed a system to allow customers to use their mobile phones to find and contact the cab closest to them, bypassing the dispatch center. The system, called the Private Chauffeur Service (PCS), makes use of NTT's i-mode service, which essentially... View Details

Keywords: Information Technology; Entrepreneurship; Customer Focus and Relationships; Transportation; Mobile and Wireless Technology; Transportation Industry; Service Industry; Tokyo

2014
Article

Psychological Safety: The History, Renaissance, and Future of an Interpersonal Construct

By: Amy C. Edmondson and Zhike Lei

Psychological safety describes people's perceptions of the consequences of taking interpersonal risks in a particular context such as a workplace. First explored by pioneering organizational scholars in the 1960s, psychological safety experienced a renaissance starting... View Details

Keywords: Risk and Uncertainty; Safety; Groups and Teams

Find at Harvard

2023
Working Paper

Debiasing Treatment Effect Estimation for Privacy-Protected Data: A Model Auditing and Calibration Approach

By: Ta-Wei Huang and Eva Ascarza

Data-driven targeted interventions have become a powerful tool for organizations to optimize business outcomes by utilizing individual-level data from experiments. A key element of this process is the estimation of Conditional Average Treatment Effects (CATE), which... View Details

Keywords: Analytics and Data Science; Consumer Behavior; Marketing

Read Now

August 1998 (Revised September 2002)
Case

Knowledge Management at Andersen Consulting

Andersen Consulting has spent several years developing a knowledge management system. The two partners responsible are now wondering what to do next and how to improve usability of the knowledge sharing system. View Details

Keywords: Partners and Partnerships; Knowledge Management; Consulting Industry

Find at Harvard

15 May 2024
Research & Ideas

A Major Roadblock for Autonomous Cars: Motorists Believe They Drive Better

rate on a scale from zero to five the level of driving automation they preferred for themselves, while the rest of the group shared the level they preferred for others. Level zero of the scale, which was developed by the Society of... View Details

Keywords: by Rachel Layne; Transportation; Auto

November 2014
Case

BRAC in 2014

By: Tarun Khanna, Rachna Tahilyani, Reeti Roy and Aldo Sesia

In the early 1970s BRAC was a startup nongovernmental organization (NGO) working in Bangladesh. By 2014, it was the world's largest NGO. It had a strong presence in Bangladesh and had begun to deliver social development programs in nine other countries. Its founder and... View Details

Keywords: BRAC; Bangladesh; NGO; Strategy; Business Model; Business Organization; Social Entrepreneurship; Innovation and Management; Growth and Development Strategy; Social Enterprise; Social Issues; Poverty; Bangladesh

Research Summary

Negotiation Analysis and the Structuring of Financial Transactions

Jay O. Light is developing materials that will explore how negotiation analysis and related techniques can be used in structuring financial transactions in the context of entrepreneurial situations, and how they might be used to enhance value in private equity... View Details

February 2015 (Revised November 2015)
Supplement

Building an Integrated Biopharma Company: Crucell (B)

By: Richard G. Hamermesh, Marianne Van Der Steen and Susan Harmeling

The Crucell (B) case updates events at Crucell since 2009. In September, 2009, Johnson & Johnson acquired 18% of Crucell for $400 million. This investment was part of a business development deal. Subsequently, in 2012, Johnson & Johnson acquired Crucell for $2.8... View Details

Keywords: Biotechnology; Biopharmacy Company; Licensing Agreements In Biopharmacy; Licensing; Human Cell-line Technology; Vaccine; Healthcare Innovation; Global Health; Entrepreneurship; Health Care and Treatment; Acquisition; Innovation and Invention; Biotechnology Industry; Pharmaceutical Industry

August 2008 (Revised July 2009)
Case

Repositioning CARE USA

By: V. Kasturi Rangan and Katharine Lee

CARE USA, a large ($600 million) international nonprofit/NGO, had recently revamped its external branding and positioning in support of its international development work. The case lays out the challenges facing its new CEO, Helene Gayle, as she manages through the... View Details

Keywords: Change Management; Management; Brands and Branding; Marketing Strategy; Product Positioning; Organizational Change and Adaptation; Non-Governmental Organizations; Adaptation; United States

November 2002 (Revised April 2003)
Case

New York Stock Exchange versus NASDAQ, The

By: Estelle S. Cantillon and Tarun Khanna

Reviews the competition between stock markets, specifically the New York Stock Exchange and NASDAQ, as it plays out both in the United States and internationally. The competition between the two exchanges is interesting because of technological developments and the... View Details

Keywords: Capital Markets; Globalization; Strategy; Competition; United States

28 Oct 2010
News

Lose manufacturing and you lose capacity for innovation

10 Jul 2019
News

Should we build cities from scratch?

30 Jan 2017
Video

2017 Recruiters’ Conference

2008
Book

Finding Your True North: A Personal Guide

By: Bill George, Andrew McLean and Nick Craig

Based on Bill George's bestselling book True North, this personal guide offers leaders a comprehensive method for identifying their unique “True North.” The book offers methods for personal reflection and includes targeted exercises that help leaders hone in on the... View Details

Keywords: Values and Beliefs; Leadership; Personal Development and Career; Motivation and Incentives; Personal Characteristics