Filter Results:
(9,614)
Show Results For
- All HBS Web
(9,614)
- People (41)
- News (3,263)
- Research (4,115)
- Events (42)
- Multimedia (163)
- Faculty Publications (2,882)
Show Results For
- All HBS Web
(9,614)
- People (41)
- News (3,263)
- Research (4,115)
- Events (42)
- Multimedia (163)
- Faculty Publications (2,882)
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
an airplane. “Social media has changed consumers’ expectations with the way they communicate with brands,” says Leslie K. John, Marvin Bower Associate Professor. “I have friends who have had a bad customer experience, and they immediately... View Details
- 04 Dec 2023
Diverse Perspectives: First Gen at HBS
Join us virtually for a live question and answer session with a panel of current HBS students. We'll cover the application process, the MBA experience, and building community at HBS. View Details
- Web
Drug & Alcohol Policy | About
staff, and is designed to ensure that we comply with the federal Drug-Free Workplace Act of 1988 and the Drug-Free Schools and Communities Act Amendments of 1989. The unlawful possession, use, or distribution of illicit drugs and alcohol... View Details
- Web
Global Business Course | HBS Online
two different categories Get social by collaborating with a global community of peers before, during, and after your course. Learners who successfully complete an HBS Online program will be added to the HBS Online Community's Official... View Details
- 01 May 2014
- Working Paper Summaries
Better Deals Through Level II Strategies: Advance Your Interests by Helping to Solve Their Internal Problems
Keywords: by James K. Sebenius
- Research Summary
Moving Beyond Direct-to-Consumer
Changing consumer behaviors have redefined what it means to be direct to consumer ("DTC"). What once began online a decade ago as a distribution and disintermediation strategy has since evolved into a multifaceted approach for the modern-day brand.
The... View Details
- Research Summary
Putting Patients First: Marketing Strategies for Treating HIV in Developing Nations
It is more than mere coincidence that the highest rates of HIV occur in the world’s poorest countries. Of the over 40 million people currently living with HIV, 95 percent are in the developing world. The first half of this paper explores the economics of HIV and... View Details
- March 2024 (Revised April 2024)
- Case
Angel City Football Club: Scoring a New Model
By: Jeffrey F. Rayport, Jennifer Fonstad and Nicole Tempest Keller
In January 2024, Kara Nortman, Julie Uhrman, and Natalie Portman, the founders of Angel City Football Club (ACFC) were developing the club’s first three-year strategic plan. Founded in 2020, ACFC had a star-studded investor group, including Portman and celebrities such... View Details
Keywords: Sports; Entertainment; Entrepreneurship; Brands and Branding; Venture Capital; Business Model; Corporate Strategy; Digital Marketing; Sports Industry; Entertainment and Recreation Industry; United States; California; Los Angeles
Rayport, Jeffrey F., Jennifer Fonstad, and Nicole Tempest Keller. "Angel City Football Club: Scoring a New Model." Harvard Business School Case 824-192, March 2024. (Revised April 2024.)
- 2018
- Book
New Perspectives on the History of Political Economy
By: Robert Fredona and Sophus A. Reinert
This volume offers a snapshot of the resurgent historiography of political economy in the wake of the ongoing global financial crisis and suggests fruitful new agendas for research on the political-economic nexus as it has developed in the Western world since the end... View Details
Fredona, Robert and Sophus A. Reinert, eds. New Perspectives on the History of Political Economy. New York: Palgrave Macmillan, 2018.
- February 2008 (Revised April 2008)
- Case
Avaya (A)
Avaya's top management wants to improve demand generation. This requires an improvement in the relationship between Sales and Marketing. This case series (Avaya (A)-(D)) walks the student through each phase of this process. The (A) case begins with background on the... View Details
Keywords: Marketing; Demand and Consumers; Performance Improvement; Relationships; Sales; Cooperation
Godes, David B. "Avaya (A)." Harvard Business School Case 508-048, February 2008. (Revised April 2008.)
- 2007
- Report
Competitiveness at the Crossroads: Choosing the Future Direction of the Russian Economy
By: Michael E. Porter and Christian H.M. Ketels
The report synthesizes, interprets, and draws implications about Russia's economic progress, applying the Porter competitiveness framework. It is part of a Strategic Audit of the Russian Federation, a broader set of research activities coordinated by CSR to provide a... View Details
Keywords: Macroeconomics; Microeconomics; Globalized Economies and Regions; Policy; Business and Government Relations; Competitive Strategy; Competitive Advantage; Russia
Porter, Michael E., and Christian H.M. Ketels. "Competitiveness at the Crossroads: Choosing the Future Direction of the Russian Economy." Report, Center for Strategic Research, Moscow, Russia, December 2007.
- 09 Mar 2016
- HBS Seminar
Katja Seim of The Wharton School, University of Pennsylvania
- Profile
Jiaojun Wang
adventure. Being part of the HBS community is like... ...having a group of great friends who will never let you settle and always challenge you to see things differently. Every conversation leaves me inspired but humbled. As a kid, what... View Details
- Web
CSV in Practice - Institute For Strategy And Competitiveness
thinking. Profits involving a social purpose represent a higher form of capitalism—one that will enable society to advance more rapidly while allowing companies to grow even more. The result is a positive cycle of company and community... View Details
- April 2023
- Article
Learning Down to Train Up: Mentors Are More Effective When They Value Insights from Below
By: Ting Zhang, Dan Wang and Adam D. Galinsky
Although mentorship is vital for individual success, potential mentors often view it as a costly burden. To understand what motivates mentors to overcome this barrier and more fully engage with their mentees, we introduce a new construct, learning direction, which... View Details
Keywords: Mentoring; Learning Direction; Interpersonal Communication; Learning; Leadership Development
Zhang, Ting, Dan Wang, and Adam D. Galinsky. "Learning Down to Train Up: Mentors Are More Effective When They Value Insights from Below." Academy of Management Journal 66, no. 2 (April 2023): 604–637.
- 22 Dec 2020
- Blog Post
The Forward Fellowship Convinced Me That I Belong at HBS
Fellowship, but I am now part of a developing community of other recipients who share similar journeys. All in all, my time at HBS has been transformative (one of the truest clichés that you’ll hear about HBS). I wear my background like a... View Details
- 15 Jun 2021
- News
Keeping Hourly Workers Focused on the Stock, Not the Clock
model has developed, it has grown beyond financial incentives. The ultimate goal is to foster a stronger relationship between the workforce and management by investing in the employees. That includes providing employees with financial literacy education, involving them... View Details
- 08 Feb 2023
- Op-Ed
Building an Inclusive Workplace? Prepare to Shield It from Economic Fears
needs. Employees respond better when communication is clear, when leaders are transparent about decisions, and when they believe that they are part of the process. What has your company achieved? When you have a handle on your own... View Details
Keywords: by Hise O. Gibson and Nicole Gilmore
- Profile
Drew Keller
making new friends, expanding my horizons, and challenging my assumptions. Being part of the HBS community is like... ...constantly being supported. There are so many resources made available to students here. HBS provides fantastic... View Details
- 06 Jul 2012
- Working Paper Summaries